Marketing strategy part 1 distribution services
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Marketing strategy part 1 distribution services

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This Presentation contain Regional movie distribution services detail and the company name & information mentioned in the presentation hypothetical,the company actually does not exist, i had just ...

This Presentation contain Regional movie distribution services detail and the company name & information mentioned in the presentation hypothetical,the company actually does not exist, i had just taken name for the presentation purpose

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Marketing strategy part 1 distribution services Marketing strategy part 1 distribution services Presentation Transcript

  • Regional Movies Distribution Services
  • Flow chart
  • First the basics - distributors usually bid for the rights to a film for a particular territory.
    India is divided into 10 distribution territories many of which are further divided into sub-territories. Delhi is part of the Delhi-U.P. distribution territory.
    According to people in the distribution trade, at one time Mumbai, Delhi-U.P. and the Eastern Circuit (West Bengal, Bihar, Assam, Orissa) were the three major circuits, the others being much smaller.
    In recent times, Mumbai has become the only major circuit.
    The prices of other circuits are calculated as a percentage of the Mumbai prices. Therefore, if Mumbai is 100%, Delhi-U.P (considered the next in importance) is 80-85%.
    Interestingly, for an action film, Delhi-U.P. is also 100% or, in other words, it is a major circuit for an action film..
    At times a producer has a fixed arrangement with a distributor for a particular territory and doesn't place the film up for bids.
    Another (much rarer) alternative is that film producers have their own distribution companies.
    View slide
    • Apart from being a liaison with exhibitors and deciding the halls in which the film will be shown, a distributor of a film is inchargeof the publicity for the territory, determining the manner in which the film will be positioned in that area. View slide
    • In practice the producer-distributor-exhibitor link often varies from film to film depending on a number of factors. Here again a typage of films comes into play.
    • Some distributors prefer associating themselves with particular kinds of films. UdayKaushish of Eurasia Visuals.
  • Here's the path a film usually takes to get to your local theater
    Someone has an idea for a movie.
    They create an outline and use it to promote interest in the idea.
    A studio or independent investor decides to purchase rights to the film.
    People are brought together to make the film (screenwriter, producer, director, cast, crew).
    The film is completed and sent to the studio.
    The studio makes a licensing agreement with a distribution company.
    The distribution company determines how many copies (prints) of the film to make.
    The distribution company shows the movie (screening) to prospective buyers representing the theaters.
    The prints are sent to the theaters a few days before the opening day.
    The theater shows the movie for a specified number of weeks (engagement).
    You buy a ticket and watch the movie.
    At the end of the engagement, the theater sends the print back to the distribution company and makes payment on the lease agreement.
  • India boasts of about 13,000 theatres enjoying a weekly admission of about 100 million people or 5000+ million per year.
    Distributors are the last link in the movie chain which take films to the people
    When a film is released, no distributor knows the fate of the movie.
    The copies are sent to various distributors who in turn rent them out to theatre owners.
    In the digital world, however works differently. The cost of distribution is significantly lower.
    The theatre owner will no longer be forced to show a movie that is doing badly. He simply has to switch over to the one that the audience wants to watch.
  • A distributor buys rights for a 'territory' and recovers costs from the exhibition of the film.
    Whereas some just take film from producers and rent it to the theatres and multiplexes take the collection from them and charge a fix fees from the producers .
    Distibution Category
  • Distribution Channels:
    Cineyugprides itself on its widespread network of local alliances that are maintained from our 4 offices around the Maharashtra.
  • Some Business plans
    Our Home Entertainment Distribution:
    • Cineyug is in Regional movies distribution and had planned development of the home video market for regional movies. Starting with videocassette and moving on to Video CD and Also the high quality DVD format,
    • Cineyug has the largest home entertainment catalogue of 1000 films and song compilation titles.
    • Cineyug will developed an online store at www.cineyugentertainment.com and more recently introduced an online rental of the DVDs.
  • Our Satellite TV:
    • Cineyug made yet another leap forward into the film value chain by venturing into the satellite broadcast television market.
    • Cineyug will invest in massive satellite television library of over 1000 films.
  • Theatrical Distribution:
    • Cineyug is by far and away the leading distributor of regional movies in maharashtra,witha market share consistently above 50%. With over 25 years experience
    • we are the true pioneer of the regional films industry and were the first to recognize the potential outside of India.
    • Cineyugis a recognized brand name around the world and we have distributed some of the biggest regional
    blockbusters .
    • In short, the Cineyug reach of regional movies is incomparable to other companies.
  • Theatrical Distribution
    • Cineyug has gone for a conscious backward integration into film finance with a view of becoming the 'regional rights controller' for those films.
    • This not only gives greater control and leverage for the rest of the business, but it also ensures a steady supply of films into the pipeline and helps protect the group against volatile price fluctuations in the market.
    • "Cineyug International will be truly global brand. We will be distributing our movies to countries as diverse as Fiji, Russia, Malaysia and South Africa amongst many others.
    • Our offices will be located worldwide.