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Website analysisFaith Howley
Purpose the purpose of this website is to inform about theproduct Range and promoting events and selling adesirable life s...
Purpose the purpose is to inform about the brand and theevents they have, Monster is a sports related brand andmarkets its...
Purpose the purpose of this website is to inform aboutrockstar energy and its products the events it holds and itsbranding...
The purpose of a energy drink brand creating a t-shirt is to advertise andmarket the product creating a specific audience ...
The tickets have been created to advertise a upcoming eventwhich the energy drink brand is hosting , the events areaudienc...
Presentation1
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  1. 1. Website analysisFaith Howley
  2. 2. Purpose the purpose of this website is to inform about theproduct Range and promoting events and selling adesirable life style, relentless market themselves a musicinspired product by making a connection with new andcurrent musicLayout and Format and primary focus The layout of this website fits in with the alternativestyle of the brand and the layout is unconventional with the navigation bar down the sideand other promotional events and features linked on the home page. However the link aredisplayed clearly with obvious order and bold white headings. Imagery has also been usedattract and create interest for example using images of famous sponsors of the brand (professor green) . The primary focus of the website is the 8 cans which have beendisplayed larger than the other features the show this is the main feature of the brand.there is links to social sites which makes the brand more accessible and means people canshare the brand with friends connecting it to their social identity.Navigation the main navigation bar is located on the leftside of the site and has 8 sections linking the differentpages of the website theres is a smaller horizontalnavigation bar at the top with links to social media andthe relevant products. There is sub content on the rightside containing link to events and articles all of which areaccompanied with images to interest the reader. Thesearch bar in the right hand corner allows people to findcontent easily.Content the content tries torelate to the audience byshowing images and featuresrelating to the commoninterest, of Music.Target audience the target audience is young malesbetween the ages of 13-19 who are interested in rapand urban music. inspired by high energy life stylesand look up to people like Professor Green.Regulation Althoughthe internet is anunregulated mediumrelentless energy drinkis a commercial brand itmust advertise Fairleywhich is overseen bythe advertising standardauthority.Style the design of the website is dark andalternative, creating intrigue. There are no brightcolours used and the text is monochrome, soadding the moving image in the background addsinterest on another layer.
  3. 3. Purpose the purpose is to inform about the brand and theevents they have, Monster is a sports related brand andmarkets its self as an extreme energy drink. The website isa place to host this information and to display the ethosand character of the brandLayout and Format and primary focus The website has atraditional layout with a clear and regimented order onthe page. The sub content is displayed under differentheading with the appropriate videos and pictures. Theprimary focus of the website is the extreme photos whichhave a clear heading intriguing the view to click on thearticle or video. There is also a small paragraph of textexplain the content engaging the viewer so they feel moreinformed.Navigation The horizontal navigation bar at the top of thepage, has 7 sections clearly displayed which makes itsimple for the viewer to find the content they want easily,high energy images are used as icons for articles engagingthe view allowing them to click on the content thatinterests them.Content the content isappropriate for the targetaudience and showsappropriate content andextreme images to interest thereader.Target audience The target audience for monsterenergy is males aged 13-19 who are interested andpartake in extreme sport and want a high energylifestyle, like that advertised by monster.Regulation Althoughthe internet is anunregulated medium.This is a commercial siteand monster is acompany which isselling a product to thepublic therefore it mustbe regulated so alladvertisement is fairand appropriate. ASA isthe regulator in chargeof this.Style the design of the website is dark andgrudgey, with element of the trademark limegreen colour which creates a theme throughoutthe pages.
  4. 4. Purpose the purpose of this website is to inform aboutrockstar energy and its products the events it holds and itsbranding. Rockstar is associated with extreme sports so thewebsite shows exciting pictures of extreme sports as wellas containing information about upcoming eventsLayout and Format and primary focus The layout of this website is clear and simple withlimited content . The large white text used is clear and bold, making it obvious what theimages are about, the large high action watersports picture is the primary focus of the sitealong with the ‘ Wakeskate Tour’ banner the format is basic and mainly image based, withrelevent images the background for all the content shown.Navigation the main navigation bar is located on thebottom of the site and covers the whole length of thepage with two scroll arrows. Each image has a title as towhat the content shows. There are large bigger contentboxes on the right. On the top of the site there are sometext buttons to the main articles of the site. Making iteasy for people to find the content they are interested.Content the content tries torelate to the audience byshowing images that showthings they are interested in,(extreme sports). And bymarketing a high energy lifestyle.Target audience the target audience is young malesbetween the ages of 13-19 who are interested inwater sports, music and other extreme sports. Thewebsite appeals to these people as it has actionshots of extreme sports it makes them feel they canachieve a high impact fast pace and exciting lifestyleby attending the events advertised.Regulation Althoughthe internet is anunregulated mediumrelentless energy drinkis a commercial brand itmust advertise Fairleywhich is overseen bythe advertising standardauthority.Style The website has a display of high energysport pictures with bright colours and yellow thesignature colour is an element throughout.
  5. 5. The purpose of a energy drink brand creating a t-shirt is to advertise andmarket the product creating a specific audience for the product and acommunity as people can show their interest in the brand and theconventions associated with this brand, for example it could be assumedsomeone who wears a monster t-shirt is interested in motor sports.The layout of the t-shirts is simple with the logo in he centre with brandappropriate colours making it clear what the person is interred in, Making thelogo the primary focus of the t-shirt.
  6. 6. The tickets have been created to advertise a upcoming eventwhich the energy drink brand is hosting , the events areaudience appropriate to the brand and engage the audience inthe sort of activities they enjoy, for example Rockstar energy arehosting a rock festival. By creating a event it allows theaudience to feel part of a community. The layout uses thesignature colours , logos and fonts. Creating a sense offamiliarity and marketing there brand.
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