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Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
Twc Buz & Stop G20
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Twc Buz & Stop G20

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  • Transcript

    • 1.  
    • 2. Next Stop: Product Description
    • 3.
      • Value Added Service to Existing Bus Stops
      • Notify buses to stop at bus stops for passengers to board.
      • Notify passengers that bus has arrived
    • 4.
      • Basis of system is that you select your bus number on a panel
      • Number is reflected on signboard for bus drivers to see.
    • 5.
      • Allows passengers to utilise their waiting time and yet do not have to worry about missing the bus
      • Avoid missing the bus due to various circumstances
      • Suitable for elderly & Handicapped
        • PURPOSE
    • 6. Next Stop: Process Description
    • 7. Bus Arriving (min) Next (min) 7 14 106 16 77 36 131 124 147 162 04 04 04 04 04 04 04 04 04 04 10 10 10 10 10 10 10 10 10 10
    • 8. Bus Arriving (min) Next (min) 7 14 106 16 77 36 131 124 147 162 03 04 04 04 04 04 04 04 04 04 10 10 10 10 10 10 10 10 10 10
    • 9. 7 14 16 36 77 106 124 131 147 162
    • 10.  
    • 11. Bus Arriving (min) Next (min) 7 14 106 16 77 36 131 124 147 162 Arr 04 04 04 04 04 04 04 04 04 10 10 10 10 10 10 10 10 10 10
    • 12. 7 14 16 36 77 106 124 131 147 162
    • 13.  
    • 14.
        • IMPROVEMENTS FROM PREVIOUS PROTOTYPE
      • Itchy Finger Syndrome
      • GPS System
    • 15. Next Stop: Focus Group
    • 16.
      • Investigate the presence of “pain” from real-time survey results
      • Obtain gauge of the intensity of the “pain”
      • Provide insights to needs and wants of target consumers
      • Assess possibility of market penetration - respondents (i.e. target consumers) are willing and able to make use of product and accompanying functions
      CORE OBJECTIVES
    • 17. Q1 : What is the longest time you have waited for a bus?
    • 18. Q2. On the average, how long do you spend waiting for buses in a day?
    • 19. Q3: How would you want to utilize the time you have wasted?
    • 20.
      • Presence of “pain” – time spent on expecting the arrival bus is significant and could be put to better uses
      • Field assessment of consumer needs were congruent and can be met with product offerings
      • Obtained important concerns and considerations from target consumers regarding usability, possibilities of abuse, increased transport costs, effectiveness of product.
        • Survey Findings
    • 21. Next Stop: SWOT
    • 22.
      • Higher level of productivity
        • (a) Average monthly income of a Singaporean: S$4003 (1st half of 2008)
        • http://www.mom.gov.sg/publish/momportal/en/communities/others/mrsd/statistics/Earnings_and_Wages.html
        • (b) 15 mins (person’s average waiting time for a bus) = S$1.39
        • (c) Average daily ridership for buses : 2 969 000 passenger-trips (FY 07/08)
          • http://www.lta.gov.sg/corp_info/doc/PT%20Ridership%20(2007).pdf
        • (d) Revenue loss in a day : (b) X (c) = S$4,126,704
        • (e) Potential GDP loss in a year (conservative estimate) : (d) X 365 X 5% =
      • $ 75,312,345
      STRENGTHS
    • 23.
      • Technological advantage
        • Iris system already in place
        • Ez-link Access Control
      • Ensure no missing of buses
      • Easy-to-use
      STRENGTHS
    • 24.
      • Cost of implementing at all bus stops
        • Weakness = Opportunity
        • Recommend implementation in phases
      WEAKNESS
    • 25.
      • Demography
        • Singapore enters an ageing population
      • Social
        • Singapore has one of the highest rates of myopia in the world
      • Market size
        • DEFINITELY LARGE!!!
      • LTA Strategic Thrusts
        • “ Make public transport a choice mode”
        • “ Excel in Service Quality”
      OPPORTUNITY
    • 26.
      • IRIS (Inteligent Route Information System)
        • Journey Planner
        • NextBus
      • Both are weak substitutes
      THREAT
    • 27. Next Stop: Marketing Campaign
    • 28.
      • Commuters don't flag the bus early enough
      • A "Flag the Bus Early" public education campaign launched by SBS Transit in October 2006
      • Discouraging commuters from listening to MP3 players, reading newspapers or SMS-ing friends.
      FLAG THE BUS EARLY CAMPAIGN
    • 29.
      • Purpose
        • Increase Awareness
        • Education
      • Marketing Channels Used:
        • Product Launch
        • Newspaper
        • Bus-stop Billboards
        • Within bus advertising
    • 30. ADVERTISEMENTS
    • 31. ADVERTISEMENTS
    • 32.
      • Held at Orchard MRT bus-stop
      • Invite Transport Minister Mr Raymond Lim Siang Keat to try out the new system
      • Invite the media and reporters
      Product Launch
    • 33. NEWSPAPER
    • 34. BUS-STOP BILLBOARDS
    • 35. WITHIN BUS ADVERTISING
    • 36. Next Stop: Prototype
    • 37. Next Stop: THE FUTURE
    • 38. What we think it would be like.
    • 39. What you suggested. Can we give you everything you asked for?
    • 40. We would like to think so.

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