Next Stop: Product Description

Value Added Service to Existing Bus Stops Notify buses to stop at bus stops for passengers to board. Notify passengers that bus has arrived

Value Added Service to Existing Bus Stops

Notify buses to stop at bus stops for passengers to board.

Notify passengers that bus has arrived

Basis of system is that you select your bus number on a panel Number is reflected on signboard for bus drivers to see.

Basis of system is that you select your bus number on a panel

Number is reflected on signboard for bus drivers to see.

Allows passengers to utilise their waiting time and yet do not have to worry about missing the bus Avoid missing the bus due to various circumstances Suitable for elderly & Handicapped PURPOSE

Allows passengers to utilise their waiting time and yet do not have to worry about missing the bus

Avoid missing the bus due to various circumstances

Suitable for elderly & Handicapped

PURPOSE

Next Stop: Process Description

Bus Arriving (min) Next (min) 7 14 106 16 77 36 131 124 147 162 04 04 04 04 04 04 04 04 04 04 10 10 10 10 10 10 10 10 10 10

Bus Arriving (min) Next (min) 7 14 106 16 77 36 131 124 147 162 03 04 04 04 04 04 04 04 04 04 10 10 10 10 10 10 10 10 10 10

7 14 16 36 77 106 124 131 147 162

Bus Arriving (min) Next (min) 7 14 106 16 77 36 131 124 147 162 Arr 04 04 04 04 04 04 04 04 04 10 10 10 10 10 10 10 10 10 10

7 14 16 36 77 106 124 131 147 162

IMPROVEMENTS FROM PREVIOUS PROTOTYPE Itchy Finger Syndrome GPS System

IMPROVEMENTS FROM PREVIOUS PROTOTYPE

Itchy Finger Syndrome

GPS System

Next Stop: Focus Group

Investigate the presence of “pain” from real-time survey results Obtain gauge of the intensity of the “pain” Provide insights to needs and wants of target consumers Assess possibility of market penetration - respondents (i.e. target consumers) are willing and able to make use of product and accompanying functions CORE OBJECTIVES

Investigate the presence of “pain” from real-time survey results

Obtain gauge of the intensity of the “pain”

Provide insights to needs and wants of target consumers

Assess possibility of market penetration - respondents (i.e. target consumers) are willing and able to make use of product and accompanying functions

Q1 : What is the longest time you have waited for a bus?

Q2. On the average, how long do you spend waiting for buses in a day?

Q3: How would you want to utilize the time you have wasted?

Presence of “pain” – time spent on expecting the arrival bus is significant and could be put to better uses Field assessment of consumer needs were congruent and can be met with product offerings Obtained important concerns and considerations from target consumers regarding usability, possibilities of abuse, increased transport costs, effectiveness of product. Survey Findings

Presence of “pain” – time spent on expecting the arrival bus is significant and could be put to better uses

Field assessment of consumer needs were congruent and can be met with product offerings

Obtained important concerns and considerations from target consumers regarding usability, possibilities of abuse, increased transport costs, effectiveness of product.

Survey Findings

Next Stop: SWOT

Higher level of productivity (a) Average monthly income of a Singaporean: S$4003 (1st half of 2008) http://www.mom.gov.sg/publish/momportal/en/communities/others/mrsd/statistics/Earnings_and_Wages.html (b) 15 mins (person’s average waiting time for a bus) = S$1.39 (c) Average daily ridership for buses : 2 969 000 passenger-trips (FY 07/08) http://www.lta.gov.sg/corp_info/doc/PT%20Ridership%20(2007).pdf (d) Revenue loss in a day : (b) X (c) = S$4,126,704 (e) Potential GDP loss in a year (conservative estimate) : (d) X 365 X 5% = $ 75,312,345 STRENGTHS

Higher level of productivity

(a) Average monthly income of a Singaporean: S$4003 (1st half of 2008)

http://www.mom.gov.sg/publish/momportal/en/communities/others/mrsd/statistics/Earnings_and_Wages.html

(b) 15 mins (person’s average waiting time for a bus) = S$1.39

(c) Average daily ridership for buses : 2 969 000 passenger-trips (FY 07/08)

http://www.lta.gov.sg/corp_info/doc/PT%20Ridership%20(2007).pdf

(d) Revenue loss in a day : (b) X (c) = S$4,126,704

(e) Potential GDP loss in a year (conservative estimate) : (d) X 365 X 5% =

$ 75,312,345

Technological advantage Iris system already in place Ez-link Access Control Ensure no missing of buses Easy-to-use STRENGTHS

Technological advantage

Iris system already in place

Ez-link Access Control

Ensure no missing of buses

Easy-to-use

Cost of implementing at all bus stops Weakness = Opportunity Recommend implementation in phases WEAKNESS

Cost of implementing at all bus stops

Weakness = Opportunity

Recommend implementation in phases

Demography Singapore enters an ageing population Social Singapore has one of the highest rates of myopia in the world Market size DEFINITELY LARGE!!! LTA Strategic Thrusts “ Make public transport a choice mode” “ Excel in Service Quality” OPPORTUNITY

Demography

Singapore enters an ageing population

Social

Singapore has one of the highest rates of myopia in the world

Market size

DEFINITELY LARGE!!!

LTA Strategic Thrusts

“ Make public transport a choice mode”

“ Excel in Service Quality”

IRIS (Inteligent Route Information System) Journey Planner NextBus Both are weak substitutes THREAT

IRIS (Inteligent Route Information System)

Journey Planner

NextBus

Both are weak substitutes

Next Stop: Marketing Campaign

Commuters don't flag the bus early enough A "Flag the Bus Early" public education campaign launched by SBS Transit in October 2006 Discouraging commuters from listening to MP3 players, reading newspapers or SMS-ing friends. FLAG THE BUS EARLY CAMPAIGN

Commuters don't flag the bus early enough

A "Flag the Bus Early" public education campaign launched by SBS Transit in October 2006

Discouraging commuters from listening to MP3 players, reading newspapers or SMS-ing friends.

Purpose Increase Awareness Education Marketing Channels Used: Product Launch Newspaper Bus-stop Billboards Within bus advertising

Purpose

Increase Awareness

Education

Marketing Channels Used:

Product Launch

Newspaper

Bus-stop Billboards

Within bus advertising

ADVERTISEMENTS

ADVERTISEMENTS

Held at Orchard MRT bus-stop Invite Transport Minister Mr Raymond Lim Siang Keat to try out the new system Invite the media and reporters Product Launch

Held at Orchard MRT bus-stop

Invite Transport Minister Mr Raymond Lim Siang Keat to try out the new system

Invite the media and reporters

NEWSPAPER

BUS-STOP BILLBOARDS

WITHIN BUS ADVERTISING

Next Stop: Prototype

Next Stop: THE FUTURE

What we think it would be like.

What you suggested. Can we give you everything you asked for?

We would like to think so.