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  1. 1. Introduction tocommunication
  2. 2. Out line1. Why is Communication Important?2. Why study Business Communication?3. what is communication4. Theories of communication5. Definitions of Communication6. why is communication imperfect
  3. 3. Why is Communication ImportantWithout communication, we all might as wellhave been doomed. How we convey what wefeel, and what it is we need, cannot be donewithout communication, be it in action orverbally. Lets venture into this section onthe importance of communication..
  4. 4. Why study Business Communication ?• Communication is neither transmission of message nor message itself. Itis the mutual exchange of understanding, originating with the receiver.• Communication needs to be effective in business.• Communication is essence of management. The basic functions ofmanagement(Planning, organizing, staffing, directing and controlling)cannot be performed well without effective communication• Business communication involves constant flow of information. Feedbackis integral part of business communication. Organizations these days arevery large.• It involves number of people. There are various levels of hierarchy in anorganization. Greater the number of levels, the more difficult is the job ofmanaging the organization.• Communication here plays a very important role in process of directingand controlling the people in the organization. Immediate feedback can beobtained and misunderstandings if any can be avoided.
  5. 5. what is communication• Communication (from Latin "communes", meaning toshare) is the activity of conveying information through theexchange of thoughts, messages, or information, as byspeech, visuals, signals, writing, or behavior.• Communication is defined by de Valenzuela as “any act bywhich one person gives to or receives from another personinformation about that persons needs, desires, perceptions,knowledge, or affective states• Communication may be intentional or unintentional, mayinvolve conventional or unconventional signals, may takelinguistic or nonlinguistic forms, and may occur throughspoken or other modes.
  6. 6. Theories of communicationElectronic Theory• One very influential theory is called the mathematical or electronic theory ofcommunication.• This idea emphasized the technical problems of transmitting a message from asender to a receiver• It is based on, and uses the language of, electronics• The message begins with an information source, the mind of the sender (writeror speaker), who encodes message into words and sentences• The message is transmitted as a signal (marks on paper or sound waves) througha channel, where it may be distorted by noise (such as smudged typing oracoustical problems). As a last step, the receiver (listener or reader) decodes themessageMessageCommunicator-----------------------------------------------------------------------AudienceAs "sender“ as "receiver”
  7. 7. • The electronic theory is helpful because it introduces the ideas ofsenders and receivers and of possible interference. It emphasizesone important aspect of communication: accuracy.• Its usefulness is limited , people are not machines.• a accurate electronic communication system can be design butnot a human one.• ignores money other important dimensions of the situation inwhich we communicate
  8. 8. Social Environment Theory• Social environment theory of the social and behavioral scientists.• We must consider the situation, the social context in which we willwork.• When we work and communicate together, we all participate in asocial situation.• Within that situation, each agrees to assume certain roles - such as"compromiser," "initiator," "or "encourager" - based on our part inthe activity.• We each have a certain status prescribed officially, such as our jobtitle.• We need to understand the rules, or the "culture," of theenvironment in order to communicate: both the official rules - suchas company policies and practices - and those unwritten rulesregarding to whom, how, and when, and for how long it isappropriate for us to communicate within a certain organization.
  9. 9. MessageCommunicatorAs "sender"AudienceAs "receiver"Within a certain environmentSocial environment is helpful because it adds the important dimension ofthe specific social situation
  10. 10. Definitions of Communication1. Communication is transfer of information from one person to another,whether or not it elicits confidence. But the information transferred must beunderstandable to the receiver .2.“Communication is the intercourse by words, letters or messages”-3. We can now proceed to define communication from what we have seenabove. To define means to give the precise and exact meaning of a word. Theexact meaning of the word communicate is ‘to share’ or ‘to participate’. Thedictionaries say that communication is the transmission of a message orinformation by speaking or writing. Another dictionary declares thatcommunication is giving or exchanging information, signals, messages by talk orgestures or writing. Yet another definition says that communication is socialintercourse. Communication is all this and much more. A good definition shouldnot only give the precise meaning but also throw light on the scope of the word/ expression
  11. 11. 4.Communication is giving, receiving or exchangingideas, information, signals or messages throughappropriate media, enabling individuals or groups topersuade, to seek information, to give information orto express emotions.5. This broad definition includes body-language, skillsof speaking and writing. It outlines the objectives ofcommunication. It emphasizes listening as animportant aspect of communication.
  12. 12. why is communicationimperfect• We have seen that communication is an extremely complexprocess.• Even if you work hard to understand a subject and to write or speakeffectively about it , you can not be sure that your meaning hasbeen received exactly.• In fact ,sine no two people think alike, no message but the mostsimplistic is ever perceived precisely as it exist in thecommunicators mind.• Block communication ,is often called noise. Which may blockcommunication ,is often called noise• We already saw that this is the term used in the electronic model ofcommunication for static, loss of power , or other conditions thatdistort the signal as it travels form one point to another .
  13. 13. Even though we rarely communicate absolutely perfectly ,learning about the various barriers tocommunication can make us aware of and help us avoid certain pitfalls . Specifically , we shouldbeware of possible psychological ,semantic, and physical barriers .Psychological barriers refers to an individuals state of mind. For example if an individual is sufferingfrom personal issues such as health or martial problems this is most likely to affect them.Psychological barriers• Psychological barriers are closely linked to emotional barriers, emotional barriers play an importantrole in the communication of a message.• An example of this maybe when receiving a message you cannot properly interpret the messagebecause you are emotionally blocked at the moment in time. Reasons why you may be emotionallyblocked are due to internal issues such as fear, worry, suspicion and mistrust.Emotional Barriers to Communication• Communication is a two-way street. Whether youre talking about communicating with friends, family,workmates or mere acquaintances, communicating is about sharing information and listening.Unfortunately, everyone faces various emotional barriers that make one or both ends of the equationdifficult. By identifying some of these barriers, you can begin to work to overcome them and startcommunicating more effectively
  14. 14. Perceptual Barriers to Communication• Communication is the sending, receiving and exchange of ideasand information, expressed verbally and nonverbally, according tothe Merriam-Websters Dictionary.• Communication can be broken when the senders intendedmessage is unclear or the receiver perceives it differently than thesender intended. Barriers or roadblocks to effectivecommunication may be physical, behavioral/emotional, linguisticand cultural.• Perceptual barriers can lead to confusion, misunderstanding,false information and false beliefs, resulting in poorcommunication.selectivity barriers in communication• The audience is not able to absorb all the information coming from avariety of sources; so the audience pick up information on selectively.The selectivity is affected by timing, context, and the degree ofuniqueness of information
  15. 15. Semantic Barriers• Communication is the process of transmitting a message from a sender toa receiver. Oftentimes there are instances when we cant communicateclearly what we want from one person to another.• This is due to some barriers that we enocounter.An example of this is,semantic barriers. Semantic means science of words. Semanticdistractions occur when a word is used differently than you prefer . Asingle word conveys lots of different meanings.• Each word is understood in reference to the context of the sentence aswell as place and situation it is used at. Semantic Distortion can bedeliberate or accidental. When it is deliberate, it is intended so but theone that is accidental hinders the progress of communication.• It renders ambiguity to the message and every different individual maycome to his own conclusion in the end. For example, the word chairmaninstead of chairperson, may cause you to focus on the word and not themessage.• How then can an organization overcome this type of barrier to effectivelycommunicate information
  16. 16. Thank you