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How to use video: Video Killed The Radio Star
 

How to use video: Video Killed The Radio Star

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    How to use video: Video Killed The Radio Star How to use video: Video Killed The Radio Star Presentation Transcript

    •  
    • Some topics covered
      • Background information
      • Planning a video
      • Good Videos – Ones to remember
      • Bad videos - Not all stories are visual
      • Where videos can end up
      • User experience
      • What you can achieve
      • Tips
    • Background information
      • Some info Now a part of society:
      • MTV dictated web videos
      • UGC programmes appearing (RudeTube)
      • Films created to look like web videos (Cloverfield)
    • Who needs a movie? http:// www.youtube.com/watch?v =AC0sR5_NTFo
    • Planning a video is the same as planning any type of content
      • The Ws
      • Why
      • What
      • Who
      • Where
      • When
      • How
    • Why?
      • Traffic – Mass traffic or niche traffic?
    • Why?
      • Money – Is it sponsored or to gain sponsorship?
    • Why?
      • Story – A visual event words can’t portray
    • Why?
      • Traffic Mass traffic or niche traffic?
      • Money Is it sponsored or to gain sponsorship?
      • Story A visual event words can’t portray
    • What / Who
      • Is the main focus of the video:
    • Where / When
      • Think about place and time
      • Plan the video before you get to the location
      • Remember, videos need to be timeless
    • How
      • Quick and dirty Vs Polished and professional
    • The BAD - Not all stories are visual
      • Effort and time versus value Videos take time and effort, identify the reason it needs to be a video and weigh the pros and cons.
      • Does it need to be a video? A pointless video is frustrating for the viewer, can it be a blog post? An article? A picture?
    • The GOOD - Videos you remember Comedy
    • The GOOD - Videos you remember Comedy
    • The GOOD - Videos you remember Information
    • The GOOD - Videos you remember Information
    • The GOOD - Videos you remember SEX
    • The GOOD - Videos you remember SEX
    • The GOOD - Videos you remember
      • Comedy People tend to share more
      • Information ( Videojug ) Brings in money and brand awareness
      • Sex Traffic driving
      • Hit two of these for a great video
    • The GOOD - Videos you remember
      • Comedy People tend to share more
      • Information ( Videojug ) Brings in money and brand awareness
      • Sex Traffic driving
      • Hit two of these for a great video (EXCEPT COMEDY AND SEX)
    • Where can videos end up?
      • Videos are fantastic for brand awareness because they’re immersive and can be shared easily via:
      • Social media (Facebook, social bookmarking sites etc.)
      • YouTube
    • User experience
      • What makes video so special?
    • Photos: Browser friendly Visual
    • Podcast: needs attention but you can do other things Audio
    • Video: Demands attention – ears and eyes
    • User experience
      • Photos: Browser friendly – eyes
      • Podcast: Needs some attention – ears
      • Video: Demands attention – ears and eyes
    • User experience
      • Videos are more memorable because they are:
        • More immersive Don’t interrupt me!
        • More personal You see emotion and character
        • Generate more comments Stronger engagement, get something wrong on YouTube and someone will tell you
    • Finally: What you can achieve!
      • A good video is more powerful than any other type of content
      • FWi news review – The beginning
      • FWi News review – New and improved
    • Extra tips
      • Plan before you plan
      • Put yourself in the viewers shoes
      • Make sure the final product is what you set out to do
      • Ask for people’s opinion
      • Have a look at Andrew Rogers’ video club
    • Other video Elevenses / training
      • How to edit videos
      • How to promote videos
      • Using Brightcove
    •  
      • End.
      • No need to record in order
      • Use 2 cameras if possible
      • Tapes on tube can mess it up
      • Cross promote
      • Podcast equipment as a sub
      • Freesound.org
      • Lists and words should be part of the article not the video
      • Editing is addictive