Papasellis Presentation By 5 the Superiors Group
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    Papasellis Presentation By 5 the Superiors Group Papasellis Presentation By 5 the Superiors Group Presentation Transcript

    •  
    • Muhammad Ali Jinnah University
      • Presentation Of Principles of Marketing on
      MBA Section # 4 PAPPASALLIS
        • Aamer Zafar MB093054
        • Faisal Bashir MB093089
        • Muhammad Ammad Qureshi MB093092
        • Shaheed Zaman MB093082
        • Saeed Ahmad MB093055
      Group Members
      • Italian Restaurant
      • Pappasallis is Italian word
      • Owner Miss. Zeenat Ayesha
      • Establish since 1989 from F-7 Islamabad Branch
      • Started from small shop containing 2 or 3 tables
      • The oldest pizza restaurant in Pakistan
      Introduction
    • Mission Statement “ Provide fine dinning facilities to people’s of Islamabad and fulfill their demands.”
      • 12-12 Services
      • Takeover delivery
      • Prefer direct marketing
      • Using digital sources i.e.
          • FM radio
          • Electronic Media
          • Print Media
          • Telecommunication
      Marketing Strategies
      • Strength:
      • Ample parking
      • Security
      • Secure place
      • Variety in food portion
      • Good location
      • Familiar environment
      • Kids Area
      • Weakness:
      • Law & Order
      • Expensive
      SWOT Analysis
      • Opportunities:
      • Play land
      • Jinnah park
      • Cinepex
      • Threats:
      • Political situation
      • Inflation
      • Terrorism
      SWOT Analysis
      • Social :
      • Charity
      • 64 Workers
      • Legal
      • Registered Trade Mark
      • No violation of Rules and regulation
      • Economical :
      • Different Types of Deals
      • Political :
      • Governance
      • Conditions
      • Technological :
      • Use Advance tools
      SLEPT Analysis
      • Product:
      • Variety
      • Quality
      • Services
      • Seasonal
      • Price:
      • List price
      • Expensive
      • Place:
      • Coverage
      • Location
      • Transportation
      • Promotion:
      • Public Relations
      • Advertising
      Marketing Mix
      • Pizza Hut
      • KFC
      • McDonald’s
      • And other fine dining restaurants
      Competitors
      • New branches in twin-cities.
      • Promote their quality.
      • Offer new deals.
      • Technological promotion.
      Future planning
    • Thank You