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Muhammad Ali Jinnah University <ul><li>Presentation Of Principles of Marketing on </li></ul>MBA  Section  # 4 PAPPASALLIS
<ul><ul><li>Aamer Zafar MB093054 </li></ul></ul><ul><ul><li>Faisal Bashir MB093089 </li></ul></ul><ul><ul><li>Muhammad Amm...
<ul><li>Italian Restaurant </li></ul><ul><li>Pappasallis is Italian word </li></ul><ul><li>Owner Miss. Zeenat Ayesha </li>...
Mission Statement  “ Provide fine dinning facilities to people’s of Islamabad and fulfill their demands.”
<ul><li>12-12 Services </li></ul><ul><li>Takeover delivery </li></ul><ul><li>Prefer direct marketing </li></ul><ul><li>Usi...
<ul><li>Strength: </li></ul><ul><li>Ample parking </li></ul><ul><li>Security </li></ul><ul><li>Secure place </li></ul><ul>...
<ul><li>Opportunities: </li></ul><ul><li>Play land </li></ul><ul><li>Jinnah park </li></ul><ul><li>Cinepex </li></ul><ul><...
<ul><li>Social : </li></ul><ul><li>Charity </li></ul><ul><li>64 Workers </li></ul><ul><li>Legal </li></ul><ul><li>Register...
<ul><li>Product: </li></ul><ul><li>Variety </li></ul><ul><li>Quality </li></ul><ul><li>Services </li></ul><ul><li>Seasonal...
<ul><li>Pizza Hut </li></ul><ul><li>KFC </li></ul><ul><li>McDonald’s </li></ul><ul><li>And other fine dining restaurants  ...
<ul><li>New branches in twin-cities.  </li></ul><ul><li>Promote their quality. </li></ul><ul><li>Offer new deals. </li></u...
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Papasellis Presentation By 5 the Superiors Group

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Transcript of "Papasellis Presentation By 5 the Superiors Group"

  1. 2. Muhammad Ali Jinnah University <ul><li>Presentation Of Principles of Marketing on </li></ul>MBA Section # 4 PAPPASALLIS
  2. 3. <ul><ul><li>Aamer Zafar MB093054 </li></ul></ul><ul><ul><li>Faisal Bashir MB093089 </li></ul></ul><ul><ul><li>Muhammad Ammad Qureshi MB093092 </li></ul></ul><ul><ul><li>Shaheed Zaman MB093082 </li></ul></ul><ul><ul><li>Saeed Ahmad MB093055 </li></ul></ul>Group Members
  3. 4. <ul><li>Italian Restaurant </li></ul><ul><li>Pappasallis is Italian word </li></ul><ul><li>Owner Miss. Zeenat Ayesha </li></ul><ul><li>Establish since 1989 from F-7 Islamabad Branch </li></ul><ul><li>Started from small shop containing 2 or 3 tables </li></ul><ul><li>The oldest pizza restaurant in Pakistan </li></ul>Introduction
  4. 5. Mission Statement “ Provide fine dinning facilities to people’s of Islamabad and fulfill their demands.”
  5. 6. <ul><li>12-12 Services </li></ul><ul><li>Takeover delivery </li></ul><ul><li>Prefer direct marketing </li></ul><ul><li>Using digital sources i.e. </li></ul><ul><ul><ul><li>FM radio </li></ul></ul></ul><ul><ul><ul><li>Electronic Media </li></ul></ul></ul><ul><ul><ul><li>Print Media </li></ul></ul></ul><ul><ul><ul><li>Telecommunication </li></ul></ul></ul>Marketing Strategies
  6. 7. <ul><li>Strength: </li></ul><ul><li>Ample parking </li></ul><ul><li>Security </li></ul><ul><li>Secure place </li></ul><ul><li>Variety in food portion </li></ul><ul><li>Good location </li></ul><ul><li>Familiar environment </li></ul><ul><li>Kids Area </li></ul><ul><li>Weakness: </li></ul><ul><li>Law & Order </li></ul><ul><li>Expensive </li></ul>SWOT Analysis
  7. 8. <ul><li>Opportunities: </li></ul><ul><li>Play land </li></ul><ul><li>Jinnah park </li></ul><ul><li>Cinepex </li></ul><ul><li>Threats: </li></ul><ul><li>Political situation </li></ul><ul><li>Inflation </li></ul><ul><li>Terrorism </li></ul>SWOT Analysis
  8. 9. <ul><li>Social : </li></ul><ul><li>Charity </li></ul><ul><li>64 Workers </li></ul><ul><li>Legal </li></ul><ul><li>Registered Trade Mark </li></ul><ul><li>No violation of Rules and regulation </li></ul><ul><li>Economical : </li></ul><ul><li>Different Types of Deals </li></ul><ul><li>Political : </li></ul><ul><li>Governance </li></ul><ul><li>Conditions </li></ul><ul><li>Technological : </li></ul><ul><li>Use Advance tools </li></ul>SLEPT Analysis
  9. 10. <ul><li>Product: </li></ul><ul><li>Variety </li></ul><ul><li>Quality </li></ul><ul><li>Services </li></ul><ul><li>Seasonal </li></ul><ul><li>Price: </li></ul><ul><li>List price </li></ul><ul><li>Expensive </li></ul><ul><li>Place: </li></ul><ul><li>Coverage </li></ul><ul><li>Location </li></ul><ul><li>Transportation </li></ul><ul><li>Promotion: </li></ul><ul><li>Public Relations </li></ul><ul><li>Advertising </li></ul>Marketing Mix
  10. 11. <ul><li>Pizza Hut </li></ul><ul><li>KFC </li></ul><ul><li>McDonald’s </li></ul><ul><li>And other fine dining restaurants </li></ul>Competitors
  11. 12. <ul><li>New branches in twin-cities. </li></ul><ul><li>Promote their quality. </li></ul><ul><li>Offer new deals. </li></ul><ul><li>Technological promotion. </li></ul>Future planning
  12. 13. Thank You
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