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Papasellis Presentation By 5 the Superiors Group

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Transcript

  • 1.  
  • 2. Muhammad Ali Jinnah University
    • Presentation Of Principles of Marketing on
    MBA Section # 4 PAPPASALLIS
  • 3.
      • Aamer Zafar MB093054
      • Faisal Bashir MB093089
      • Muhammad Ammad Qureshi MB093092
      • Shaheed Zaman MB093082
      • Saeed Ahmad MB093055
    Group Members
  • 4.
    • Italian Restaurant
    • Pappasallis is Italian word
    • Owner Miss. Zeenat Ayesha
    • Establish since 1989 from F-7 Islamabad Branch
    • Started from small shop containing 2 or 3 tables
    • The oldest pizza restaurant in Pakistan
    Introduction
  • 5. Mission Statement “ Provide fine dinning facilities to people’s of Islamabad and fulfill their demands.”
  • 6.
    • 12-12 Services
    • Takeover delivery
    • Prefer direct marketing
    • Using digital sources i.e.
        • FM radio
        • Electronic Media
        • Print Media
        • Telecommunication
    Marketing Strategies
  • 7.
    • Strength:
    • Ample parking
    • Security
    • Secure place
    • Variety in food portion
    • Good location
    • Familiar environment
    • Kids Area
    • Weakness:
    • Law & Order
    • Expensive
    SWOT Analysis
  • 8.
    • Opportunities:
    • Play land
    • Jinnah park
    • Cinepex
    • Threats:
    • Political situation
    • Inflation
    • Terrorism
    SWOT Analysis
  • 9.
    • Social :
    • Charity
    • 64 Workers
    • Legal
    • Registered Trade Mark
    • No violation of Rules and regulation
    • Economical :
    • Different Types of Deals
    • Political :
    • Governance
    • Conditions
    • Technological :
    • Use Advance tools
    SLEPT Analysis
  • 10.
    • Product:
    • Variety
    • Quality
    • Services
    • Seasonal
    • Price:
    • List price
    • Expensive
    • Place:
    • Coverage
    • Location
    • Transportation
    • Promotion:
    • Public Relations
    • Advertising
    Marketing Mix
  • 11.
    • Pizza Hut
    • KFC
    • McDonald’s
    • And other fine dining restaurants
    Competitors
  • 12.
    • New branches in twin-cities.
    • Promote their quality.
    • Offer new deals.
    • Technological promotion.
    Future planning
  • 13. Thank You