A QUICK OVERVIEW
Shedding light on keyrules of engagementwhich made IlmPossiblepossible                  ILMPOSSIBLE
Simplifying the (Usual) Brief:•  Extracting the gist from the brief to create a single      minded approach which would re...
Naming the InitiativeTaking from the word Impossible which in itself saysI’M POSSIBLE, the name highlights the passion and...
The Cause•  Organizing the initiative and breaking it into three   simple steps	                                  MAKE IT ...
Giving them a higher purpose•  Make them feel responsible and get them act	•  Educated ones are more accountable towards t...
Giving them a higher purpose          TOUCH THE HEART STRINGS
Mobile
Spread the word•  People who’d agree to the cause was asked to   share the video to spread the word on social media   and ...
Making ILMBASSADORS             MAKE IT ACTIONABLE
Subjective to ObjectiveExploiting each TouchPoint	•  Tasks Uploaded on Facebook 	•  Presentation and Tool Kits uploaded	• ...
Introducing Short DeadlinesPeople would get involved in somethinghappening now, not in a stale cause which wouldbe conclud...
Unfolding Story	                TASK 1: Start with                   the easy one		                   				            GIVE...
Unfolding Story        	    Task 2: Making itrelevant to Social Culture	             	             	                   GIV...
Unfolding Story	Task 3: Using Ilmbassadorsaggregate content whichwould further endorse thereason for the cause 		         ...
Unfolding StoryTask 4: Value them bytaking their opinion	                  GIVE DEADLINES BUT MAKE                        ...
To Create Authorize the Community and trust them to recreate content which would result in User Generated Content	 	 Provi...
To Create            COLLABORATE
To Facilitate                Direction was being given to                every ilmbassador to complete                the ...
Bridge the Connecting for ON & OFFOur offline life can easily be judged by ouronline world 	Content from Meetups and tasks ...
:MAKE IT SIMPLE:TOUCH THE HEARTSTRINGS:MAKE IT ACTIONABLE:GIVE DEADLINES:COLLABORATE:PULL OFFLINE ONLINE
Case: IlmPossible
Case: IlmPossible
Case: IlmPossible
Case: IlmPossible
Case: IlmPossible
Case: IlmPossible
Case: IlmPossible
Case: IlmPossible
Case: IlmPossible
Case: IlmPossible
Case: IlmPossible
Case: IlmPossible
Case: IlmPossible
Case: IlmPossible
Case: IlmPossible
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Case: IlmPossible

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Case presented at Digital Thursday an initiative by PAS.
Presenters: Faisal Khan-General Manager, The Next Big Thing
Harris Rasheed, Associate Creative Director, Adcom

Published in: Technology, Education
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Case: IlmPossible

  1. 1. A QUICK OVERVIEW
  2. 2. Shedding light on keyrules of engagementwhich made IlmPossiblepossible ILMPOSSIBLE
  3. 3. Simplifying the (Usual) Brief:•  Extracting the gist from the brief to create a single minded approach which would result in the spine/ purpose of the campaign/initiative “To advocate and create awareness of article 25 A which is for the State to provide compulsory and free primary and secondary education to all children aged 5-16” MAKE IT SIMPLE
  4. 4. Naming the InitiativeTaking from the word Impossible which in itself saysI’M POSSIBLE, the name highlights the passion andenergy, to make the spread of education possible inPakistan. MAKE IT SIMPLE
  5. 5. The Cause•  Organizing the initiative and breaking it into three simple steps MAKE IT SIMPLE
  6. 6. Giving them a higher purpose•  Make them feel responsible and get them act •  Educated ones are more accountable towards the progression of literacy in our country •  A single click means more than a click TOUCH THE HEART STRINGS
  7. 7. Giving them a higher purpose TOUCH THE HEART STRINGS
  8. 8. Mobile
  9. 9. Spread the word•  People who’d agree to the cause was asked to share the video to spread the word on social media and further take Oath and opt for Ilmbassador’s application MAKE IT ACTIONABLE
  10. 10. Making ILMBASSADORS MAKE IT ACTIONABLE
  11. 11. Subjective to ObjectiveExploiting each TouchPoint •  Tasks Uploaded on Facebook •  Presentation and Tool Kits uploaded •  Tweet Sent •  SMS Sent •  Posters Uploaded MAKE IT ACTIONABLE
  12. 12. Introducing Short DeadlinesPeople would get involved in somethinghappening now, not in a stale cause which wouldbe concluded after a year or so Weekly tasks were introduced in order toachieve quick actions GIVE DEADLINES BUT MAKE IT A JOURNEY
  13. 13. Unfolding Story TASK 1: Start with the easy one GIVE DEADLINES BUT MAKE IT A JOURNEY
  14. 14. Unfolding Story Task 2: Making itrelevant to Social Culture GIVE DEADLINES BUT MAKE IT A JOURNEY
  15. 15. Unfolding Story Task 3: Using Ilmbassadorsaggregate content whichwould further endorse thereason for the cause GIVE DEADLINES BUT MAKE IT A JOURNEY
  16. 16. Unfolding StoryTask 4: Value them bytaking their opinion GIVE DEADLINES BUT MAKE IT A JOURNEY
  17. 17. To Create Authorize the Community and trust them to recreate content which would result in User Generated Content Provided the community with creative assets of the initiative and let them create and share things- blogs, posters, caps and T- Shirts were being designed by the Users COLLABORATE
  18. 18. To Create COLLABORATE
  19. 19. To Facilitate Direction was being given to every ilmbassador to complete the tasks and spread the word, in the form of: Presentations Tools Kilts Quick Tips COLLABORATE
  20. 20. Bridge the Connecting for ON & OFFOur offline life can easily be judged by ouronline world Content from Meetups and tasks to be sharedby Ilmbassadors on branded platforms PULL OFFLINE AND ONLINE
  21. 21. :MAKE IT SIMPLE:TOUCH THE HEARTSTRINGS:MAKE IT ACTIONABLE:GIVE DEADLINES:COLLABORATE:PULL OFFLINE ONLINE

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