On the Trail of Fairtrade Cotton


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On the Trail of Fairtrade Cotton

  1. 1. © Fairtrade 2012
  2. 2. On the Trailof FairtradeCotton • Fairtrade International and Max Havelaar France partnered with Artisans de Film to put the spotlight on US- GPC de Kédougou, a Fairtrade-certified small producer organization in Senegal. • Watch the entire film at www.vimeo.com/fairtradeinternational. • Share the film with your friends and family! • Film made with the support of the European Union© Fairtrade 2012 Fairtrade Cotton – November 2012
  3. 3. Ismane Diallo,Cotton farmerN’débou VillageSenegal© Fairtrade 2012
  4. 4. Did you know? FACTS ABOUT • An estimated that 100 million households are involved in COTTON > cotton production around the world. • For many farmers, cotton is the only means of income. • Cotton used to be called “white gold” in the 1960s because it boosted export revenue and rural development. • Cotton’s share of the world’s textile fiber use today is down to 40%.© Fairtrade 2012 Fairtrade Cotton – November 2012
  5. 5. Did you know? FACTS ABOUT • Only 25% of cotton is produced in countries like Benin, Burkina Faso, Mali and Chad, where natural conditions COTTON > are ideal for its cultivation. • In other countries that don’t have this natural advantage, cotton is heavily subsidized leaving poorer farmers at a disadvantage. • Conventional cotton growing depends heavily on the use of agro-chemicals.© Fairtrade 2012 Fairtrade Cotton – November 2012
  6. 6. In 2005 Fairtradecotton made itsdebut on themarketHarvesting Cottonin Senegal© Fairtrade 2011 2012
  7. 7. Fairtrade Cotton • Cotton farmers, workers and their families in Mali, Senegal, Burkina Faso, Egypt, Uganda, India, Kyrgyzstan and Brazil are benefitting from Fairtrade certification • 8,223 metric tonnes of Fairtrade cotton were sold in 2011, nearly 20% of that organic. • 97% of all Fairtrade cotton comes from India and countries in West & Central Africa.© Fairtrade 2012 Fairtrade Cotton – November 2012
  8. 8. How FairtradeCotton HelpsCommunities • Increased income through higher prices and long-term trade deals. • A Fairtrade Premium allowing farmers to make community investments according to their priorities. • Restricted use of agrochemicals and genetically-modified varieties to protect the health of farmers and workers • Children have better chances to continue their schooling. • Democratic decision-making encouraged by cooperatives.© Fairtrade 2012
  9. 9. Kadiatou DialloCotton FarmerBoundoukonyVillage,Senegal© Fairtrade 2012
  10. 10. FairtradeCottonMarkets • The range of products currently offered on Fairtrade terms includes household textiles, bags, garments and baby clothes. • The UK, France and Switzerland are the primary markets, but Germany, Finland, Denmark and Japan are growing quickly. • In 2008, 27 million garments from Fairtrade cotton were sold worldwide.© Fairtrade 2012 Fairtrade Cotton – November 2012
  11. 11. Challenges for the Fairtrade cotton growers • Subsidies by leading cotton trading countries continue to exert pressure on global cotton prices punishing producers in developing countries. • A lack of secure markets to sustain the long-term relationship with farmers. • Fairtrade farmers, as well as all cotton farmers in developing countries, need more sales on fairer terms to improve their quality of life. • Fairtrade is working to optimize the cotton value chain to help cotton producers sell greater quantities on Fairtrade terms and deliver more benefit to their communities.© Fairtrade 2012 Fairtrade Cotton – November 2012
  12. 12. Samale DialloCotton farmerN’Débou VillageSenegal© Fairtrade 2011 2012
  13. 13. Fairtrade around the world The international Fairtrade system is a global effort dedicated to ensuring a better deal for farmers and workers. •Fairtrade International (FLO) – www.fairtrade.net •The Fairtrade Producer Networks - www.fairtrade.net/producer_networks.html •National Fairtrade Organizations - http://www.fairtrade.net/labelling_initiatives1.html© Fairtrade 2012
  14. 14. Fairtrade Cotton – November 2012