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Fairtrade by the Numbers
 

Fairtrade by the Numbers

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    Fairtrade by the Numbers Fairtrade by the Numbers Document Transcript

    • Fairtrade by the Numbers Key Data for 2009-11 More producers….The FairtradePremium in We are committed to increasing the number of farmers and workers that benefit from Fairtrade. There are now 1.2 million Fairtrade producers in 63 countries worldwide. The number of2009-10 producer organizations has increased from 827 (2009) to 905 (end 2010). Fairtrade producer organizations worldwide 2010 Indicates new producer countriesSmall ProducerOrganizations spent30 % on investment in production & processing24% on business development Morocco 2 Tunisia 4 Occupied Palestinian Territory 14 Egypt 6 Kyrgyzstan 1 Pakistan 8 China 7 Mexico 47 Cuba 27 Haiti 7 Mali 7 Vietnam 7 Dominican Republic 31 Lao PDR 2 Belize 2 Guatemala 22 Honduras 23 Saint Lucia 1 Senegal 12Hired Labour El Salvador 5 Nicaragua 29 Saint Vincent and the Grenadines 1 Sierra Leone 1 Ethiopia 6 Uganda 8 India 61 Philippines 2Organizations spent Côte d’Ivoire 14 Kenya 54 Thailand 7 Costa Rica 13 Sri Lanka 15 Panama 2 Burkina Faso 11 Rwanda 8 Papua New Guinea 4 Ghana 14 Tanzania 1730% Colombia 77 Ecuador 24 Togo 2 Zimbabwe 8 Benin 2 Comoros 2 Indonesia 14 on community Peru 82 São Tomé and Príncipe 1 Malawi 8 projects Bolivia 29 Cameroon 3 Congo, Democratic Republic 1 Madagascar 8 Fiji 1 Zambia 1 Mauritius 520% Brazil 35 Mozambique 2 Chile 23 Paraguay 9 Swaziland 1 on education Uruguay 1 South Africa 45 Argentina 19Coffee cooperatives 905received TOTAL TOTAL TOTAL Fairtrade producer organizations 509 Latin America and 253 Africa 143 Asia and 17 million worldwide the Caribbean Oceania€in Fairtrade Premium money …and more benefits….Average FairtradePremium: Fairtrade farmers and workers reported a 22 percent increase in Fairtrade Premium returns in 2010 from the previous report period, and a 24 percent increase in Fairtrade sales value overall.€ 80, 000 Fairtrade producers’ total Fairtrade Total Fairtrade Premium receviedper producer organization sales revenues €550 €51.5 €443 million €42.3 millionFor more informationon Fairtrade’s impact, million in 2009-2010* million in 2009-2010* in 2008 in 2008download the full 2011Monitoring Report atwww.fairtrade.net/impact_studies.html * Data on sales revenues and the Fairtrade Premium are collected during FLO-CERT’s producer audits, and are retrospective for the 12-month period preceding the audit. Around half the data stem from 2009, and the other half from 2010.
    • Fairtrade by the Numbers Key Data for 2009-11Strong Sales2010 was another year of impressive growth for Fairtrade. Shoppers spent €4.36 billion on Fairtrade products, a 27percent increase on 2009. Sales more than tripled in the Czech Republic and South Africa. Consumers bought animpressive 40 percent more in Fairtrade’s largest market, the United Kingdom.Estimated Retail Sales by CountryCountry 2009 (in €) 2010 (in €) Growth RateAUS/NZ 28,733,986 125,940,187 258%Austria 72,000,000 87,000,000 21%Belgium 56,431,496 60,243,537 7%Canada 201,978,074 248,772,680 6%Czech Republic 556,540 2,704,370 386%Denmark 54,436,609 61,837,026 14%Estonia 295,045 606,247 105% * Growth rate is basedFinland 86,865,284 93,001,210 7% on the percentageFLO / Rest of World 18,099,255 39,443,874 118% increase as reported in the local currencyFrance 287,742,792 303,314,314 5% and not on the valueGermany 267,473,584 340,000,000 27% converted into euros.Ireland 118,574,416 138,000,000 16% ** These countriesItaly 43,382,860 49,400,006 14% submitted their 2009Japan 11,283,451 14,434,289 14% sales values in euros and their 2010 results in localLatvia 153,500 425,936 177% currency. The growthLithuania 315,380 751,776 138% rate was calculated by converting the 2010Luxembourg 5,327,122 6,200,000 16% value into euros.Netherlands 85,818,400 119,000,000 39%Norway 34,689,522 43,756,694 16%South Africa 458,075 1,898,889 333315%Spain 8,030,724 14,886,675 85%Sweden 82,662,331 108,477,630 18%Switzerland 180,160,263 219,918,679 12%UK 946,540,300 1,343,956,837 40%USA 851,403,590 936,973,359 5%GRAND TOTAL 3,443,412,599 4,360,944,215 27% Fairtrade International (FLO) calculates the total In 2010 the following countries calculated their out Belgium, France, Italy, Japan, Sweden and estimated retail sales value based on both out of of home sales value using the average out of home Switzerland. home sales and retail sales since this more accurately retail price; for example, the average price of a cup reflects what consumers spend on Fairtrade products. of coffee at a café: Canada, Estonia, Finland, FLO, The rest of the countries do not separate out of home Germany, Ireland, Latvia, Lithuania, Spain and the sales from retail sales. Out of home retail prices often Out of home sales come from products consumed USA. have a higher value per volume sold than the retail outside of the home; for example in cafés sale price found on products in stores. Therefore, the and restaurants. Retail sales come from consumer The following countries calculated their out of home countries that use the out of home retail price for their products bought in stores and supermarkets. sales value using the average retail price for consumer calculation may have relatively higher sales values. products bought in stores and supermarkets:
    • Fairtrade by the Numbers Key Data for 2009-11 Irene Kijara is a Fairtrade tea farmer at Mabale Growers Tea Factory in Uganda. Photo by Simon RawlesEstimated Sales in Volume per ProductRetail sales of sugar and cocoa grew strongly again in 2010, and wine sales almost tripled. Coffee, tea and cotton also grewmodestly. Supply issues and crop diseases were among the reasons for declines in some products. We are working hard toaddress these challenges. Product Unit Conventional % Organic % Total 2009 Total 2010 Growth Rate Bananas MT 69% 31% 311,465 286,598 -7.98% Cocoa (cocoa beans) MT 83% 17% 13,898 35,179 153.12% Coffee (roasted, instant) MT 54% 46% 73,781 87,576 18.70% Cotton 1,000 items 82% 18% 23,346 24,749 6.01% Dried fruit MT 64% 36% 541 673 24.43% Flowers and plants 1,000 stems 100% 0% 335,893 325,210 -3.18% Fresh fruit MT 72% 28% 20,091 17,307 -13.86% Fruit juices MT 98% 2% 45,582 25,112 -44.91% Herbs and spices MT 71% 29% 578 407 -29.62% Honey MT 68% 32% 2,065 2,038 -1.31% Nuts and oilseeds MT 72% 28% 859 864 0.58% Quinoa MT 6% 94% 556 1,288 131.60% Rice MT 65% 35% 5,052 5,036 -0.32% Sports balls 1,000 items 100% 0% 118 281 138.22% Sugar (sugar cane) MT 88% 12% 89,628 126,810 41.49% Tea MT 85% 15% 11,524 12,356 7.22% Wine 1,000 litres 55% 45% 11,908 32,527 173.15%Note: As in previous years, these figures are calculated using estimated retail sales in consumer countries. Figures are estimates only.
    • Fairtrade by the Numbers Key Data for 2009-11Fairtrade: The most widely recognizedethical label. Globally.A comprehensive survey across 24 countries shows that the international FAIRTRADECertification Mark is the most widely known ethical label.Nearly six in ten consumers (57%) in the countries surveyed have seen the FAIRTRADE Mark.More than six in ten (64%) say they trust the FAIRTRADE Mark. The more familiar people arewith Fairtrade, the more they trust it: Nine in ten consumers who recognize the FAIRTRADEMark regard it as a trusted label. The FAIRTRADE Certification Mark.Trust and Recognition of the FAIRTRADE Mark Level of trust in Fairtrade by country, 2011. Trust indicates 3+4 on a scale of 1 to 4, where 4 is “A lot of trust“ and 1 is “Not trust at all“ 72% Frequency with which consumers have seen often or seen occasionally of consumers believe the FAIRTRADE Mark by country, 2011 independent, third-party certification is the best way to verify a product’s social and24-country average 64 57 environmental claims Australia 66 64% 45 Austria 81 86 Belgium 79 of those familiar with the 75 FAIRTRADE Mark strongly Canada 60 associate it with helping 39 farmers and workers in poor Czech Republic 40 25 countries escape poverty Denmark 72 63% 78 Finland 84 85 France 61 consider Fairtrade’s Standards 58 to be “strict” or “very strict” Germany 72 69 India 58 The study of more than 44 17,000 consumers was carried Ireland 88 out in 2011 for Fairtrade 91 International by international Italy 21 opinion research consultancy 28 GlobeScan. Netherlands 85 86 New Zealand 51 57 Norway 69 66 Fairtrade International (FLO) Poland 44 Bonner Talweg 177 25 53219 Bonn South Africa 29 Germany 20 Telephone: South Korea 68 +49 (0)228 94 92 30 38 Telefax: Spain 66 39 +49 (0)228 24 21 713 65 info@fairtrade.net Sweden 67 www.fairtrade.net Switzerland 87 twitter.com/fairtrade 90 facebook.com/fairtrade UK 90 96 Registered name: Fairtrade USA* 63 34 Labelling Organizations International e.V. *Local label tested