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Fairtrade at a Glance

Fairtrade at a Glance



Basic information on the global Fairtrade system.

Basic information on the global Fairtrade system.



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    Fairtrade at a Glance Fairtrade at a Glance Document Transcript

    • At a Glance What is Fairtrade? Fairtrade is an ethical certification system and movement with a people first approach to trade. Fairtrade offers farmers and workers in developing countries a better deal– the opportunity to By the improve their lives and plan for their future. Fairtrade offers consumers a powerful way to reduce Numbers poverty and instigate change through their everyday shopping. “Fairtrade is on the frontline to improve sustainable livelihoods in About Fairtrade International 905 Fairtrade International (FLO) is an internationally recog- Africa. By securing better trading deals and increasing productionFairtrade farmer and nized, non-profit organization that works to secure fairer capacity, we help farmers acrossworker organizations trade terms so that farmers and workers in developing the continent achieve better social-(end 2010) countries can invest in a better future for themselves and economic conditions without damaging their communities. the environment. Fairtrade’s com-1.2 million FLO is responsible for the strategic direction of the mitment can lead to real change in Africa and the rest of the world.Individual farmers and Fairtrade system, the Fairtrade Standards and producerworkers 2010 support. FLO owns the FAIRTRADE Certification Mark, a Michael Nkonu, registered trademark. Products bearing the global FAIR- Executive Director 6 million TRADE Mark have met international Fairtrade Standards. Fairtrade AfricaPeople benefit fromFairtrade (producers Market overviewand family members) The major Fairtrade products: coffee, bananas, tea, cocoa, cotton, sugar€4.4 billion New Fairtrade products: gold, argan oil, cherries, bell peppers, watermelonsEstimated global Examples of international businesses with Fairtrade product lines: Starbucks, Cadbury, BenFairtrade retail sales and Jerry’s, Sainsbury’s, Green & Black’s2010 Examples of 100% Fair Trade organizations: Gepa, Café Direct, Ethiquable, Traidcraft 27% Fairtrade StandardsAnnual growth of Fairtrade Premium: additional funds for social, eco-Fairtrade sales nomic or environmental projects2009-2010 Fairtrade Minimum Price: a price floor which aims€51.5 million to cover average costs of sustainable production (forEstimated Fairtrade most products)Premium paid for Pre-financing: access to credit in advance of the salecommunitydevelopment in 2010 Contracts: long-term, stable contracts with buyers Labour rights: core International Labour Organization 57% conventions, including no bonded or illegal child labour,Consumers familiar health and safety, freedom of association and collectivewith FAIRTRADE bargaining, no discriminationMark (in 24 countries) Environment: protection of sensitive natural areas, no prohibited pesticides, safe handling of pesticides and 92% waste, no genetically modified products Photo: Simon RawlesPercentage of above Democracy: for small farmer organizations, all mem-consumers who trust bers have a say in decision-making. For plantations, workers decide on Fairtrade Premium usethe Mark Please note: Full Fairtrade Standards available at www.fairtrade.net.Our Vision: A world in which all producers can enjoy secure, sustainable livelihoods, fulfill their potential and decide on their future.
    • Photo: Nathalie Bertrams Producer Countries“We are taking abold and ambi- Labelling Initiatives/ Marketing Organizationstious approach *Please note that Fair Tradeto strengthen, USA will resign from the global Fairtrade system effective 31 Dec 2011.broaden anddeepen ourimpact and Members of Fairtrade Internationalimprove our Three regional producer networks and 19 national labelling initiatives are full members in FLO’seffectiveness governance. Producer networks represent the interest of producers in the Fairtrade system andin the struggle labelling initiatives promote Fairtrade to business and consumers in the countries of sale. There are also two associate members.againstpoverty.” ScopeRob Cameron Fairtrade products come from small farmer organizations or companies with hired labour (onlyCEO Fairtrade for certain products) in countries with low to medium development status in Africa, Asia, Oceania,International Latin America and the Caribbean. Fairtrade products are marketed by national labelling initiatives or marketing organizations working in 26 countries. They are sold in over 70 countries worldwide. Certification system A product with the FAIRTRADE Mark means independent certification against the Fairtrade Standards at each step of the supply chain: FLO-CERT certifies all Fairtrade producer organiza- tions; FLO-CERT or the national labelling initiatives certify the trading companies. FLO-CERT was the first ISO 65 accredited certification body for an ethical label. ISO 65 is the leading inter- nationally accepted norm for certification bodies operating a product certification system. Fairtrade’s Global Strategy Broadening – We will dramatically increase the number of people benefiting: enable producer groups to scale up their business and membership; bring in more producers, more products and more countries. Deepening – We will increase gains for Fairtrade producers: offer improved financial benefits, stronger support for business development, increase Fairtrade sales and facilitate access to technical support Strengthening – We will operate as effectively as possible at every level: harmonize our approach worldwide, strengthen our teams, simplify our operations and transfer responsibilities to local managers. Funding FLO and its members are funded through a combination of license fees and dedicated funding partners. +49-228-949-230info@fairtrade.net Updated: November 2011 - Fairtrade Labelling Organizations International (FLO) e.V.www.fairtrade.net