Fairline Yacht Club magazine - Fairline Yachts Brokerage and Charter - June 2011 issue
Issue 6 June 2011 Fai r l i n e Ya c h t C l ub Yacht Brokerage Motor Yachts and Sailboats Luxury Yachts & Superyachts For Charter Charter News . Brokerage News . Events . New Yachts 1£
M o s t a d v a n c e d m a r k e t i n g Yachting.vg
p l a t f o r m f o r t h e y a c h t i n g British Virgin Islands yacht brokerage solutions yacht charter solutions monthly magazine web: www.yachting.vg email: email@example.com skype: longitude64 facebook: www.facebook.com/yachtingvg twitter: www.twitter.com/yachtingvg
Fairline Yacht Club magazineThe yachting network publishing publisher/editor Olivier Baelde firstname.lastname@example.org advertising mgr James Blackburn email@example.com sales mgr Ian Foster firstname.lastname@example.org marketing mgr Clive Coleman email@example.com PR mgr Antoine Bonvin firstname.lastname@example.org subscriptions mgr Danielle Chiocci email@example.com social networks mgr Sven Nicklasson business development mgr Glen Coburn Yachting.vg is published by Latitude 26 and The Yachting Network. All correspondence should be addressed to rue pirazzilina 31 Crans Montana, VS, 3963 Switzerland
Latitude 26 We specialize in web solutions, marketing, publishing for the yacht- ing industryYa c h t B r o k e r a g e S o l u t i o n sYa c h t C h a r t e r R e s e r v a t i o n s S o l u t i o n sCustom DevelopmentSocial Networks and Inbound MarketingPublic Relations Contacts Crans Montana, CH: +41 (0)27 483-1220 email: firstname.lastname@example.org website: http://www.latitude26.ch/ London, UK: +44 (0)20 7078-4226 email: email@example.com website: http://www.latitude26.co.uk/ Miami, FL - USA: +1 (305) 394-9652 email: firstname.lastname@example.org website: http://www.latitude26.us/
Welcome to the Fairline Yacht Club magazine Marketing Solutions for Yacht brokerage and Yacht charter companies are our primary focus. We developed over the last 24 months an online platform using the latest technologies in terms of web design, database architecture, cloud host- ing. Furtermore, a very powerful social network integration though APIs allows the brokerage and charter companies using our yachting solutions to gain maximum exposure on a worldwide basis with a minimum of efforts on their side. Then, our montlhy magazines generated through an InDesign CS5 workflow integration allows to generate on a monthly basis magazines for every sites com- posing The Yachting Network. Magazines are available in printed and electronic versions. M The Yachting Network platform coupled to our yachting solutions provide an exclusive set of features to yacht brokerage and yacht charter companies allow- ing them to market worldwide on different medias their yachts for sale or charter fleet. We continuously work on improving our platform to provide advanced features not available in third party listings websites. Join us Olivier Baelde Publisher, Editor Crans Montana, Switzerland6 www.fairline-yachtclub.com - june 2011
f FAIRLINE YACHT CLUB - ISSUE 6 - JUNE 201 1 irline YACHT CLUB The Yachting Network 8 Social Media and Yachting 16 Yacht Brokerage 20 Social networks 46 Charter - Luxury Yachts Marketing 52www.fairline-yachtclub.com - june 2011 7
Social Media MarketingSocial Networks IntegrationSuperyachts MarketingDedicated SuperyachtsReservation SitesYacht Brokerage SolutionsYacht Charter SolutionsCorporate MagazinesCreationSuperyachts Magazines
W elcome to the Yachting.vg monthly magazine. The pri- mary purpose of this magazine is to present yachts for brokerage and yachts for charter from clients using our yachting solutions. In order to provide them with a com- petitive advantage, we decided to integrate our online plat- form called The Yachting Network with the Adobe inDe- sign workflow. The end result being that all the listings from clients using our online yachting solutions are as well included in our monthly magazines. It brings them maximum exposure as well as brand recognition. We believe that there is still a need for a printed version to allow readers to be able to read offline while traveling for example. Furthermore, it allows our clients to reach potential buyers who are not always willing to stay a long time in front of a computer screen in order to review luxury yachts for sale or charter. A printed version still has its charm and provides added value to our clients. The Yachting Network has local websites in all eu- ropean countries.10 www.fairline-yachtclub.com - june 2011
The print version We hope you will enjoy reading every month our yachting solutions and social networksof our magazine our magazines. In the following months, eve- and coupled with a printed version will bringbrings additional ry site part of The Yachting Network will be them a very powerful platform to increasereaders and integrated in the Adobe Indesign workflow the visibility of their listings.visibility to our in order to generate monthly magazines add-clients ing again some exposure and visibility to our Unlike third party listing sites specializing in clients listings. yachting, clients list their yachts only once on their websites in our yachting solutions The architecture of our platform now comes and then syndication takes place. It insures full circle. We are able to provide to all clients that their domain name and web site is the using our yachting and real estate solutions place where all listings are managed, indexed an integrated platform able to deliver online first by search engines and where all inbound and offline visibility through very efficient traffic goes back to when syndicated to other web services. sites. Furthemore, our complete integration to Over time, this strategy will bring continuous over 15 social networks through APIs allows lead generation at a fraction of the cost spent clients using our solutions to post automati- on multiple third party listing sites where list- cally listings updates on their social media ings are lost in the crowd. accounts without extra work. We believe that a tight integration between the web sites of our clients running one of www.fairline-yachtclub.com - june 2011 11
Belgium - longitude64.be Isle Of man - longitude64.im Denmark - longitude64.dk Montenegro - longitude64.me France - longitude64.fr Netherlands - longitude64.nl Germany - longitude64.de Spain - longitude64.es Greece - longitude64.gr Sweden - longitude64.se Italy - longitude64.it Switzerland - longitude64.ch THEYACHTING NETWORK We specialize in yachting solutions. We can provide expert consulting and manage the implementation of a complete solution mixing one of our solution running under your domain name with marketing campaigns on social networks and print- ed advertising in one of our magazines. We offer a wide range of media relations and publicity services, specializing in communications planning and consultation.12 www.fairline-yachtclub.com - june 2011
United Kingdom - longitude64.co.ukUnited States - longitude64.comUSA - Florida- yachting-florida.com Sites & Global Coverage OUR CONTACTS Longitude 64 - The Yachting Network specializes in Crans Montana, VS , 3963 yachting solutions for yacht brokerage yacht deal- Switzerland ers, yacht charter and marinas real estate companies. Our Yachting solutions include now two new offers focusing www.theyachtingnetwork.ch on startups and small companies at a very competitive price. Furthemore, our Executive and Corporate ver- Phone: +41 (0)27 483 12 20 sions see new improvements for the version 2011. Skype: Longitude64 www.fairline-yachtclub.com - june 2011 13
Social, By Olivier Baelde www.latitude26.ch developing advanced social marketing features coupled with yachting and real estate solutionsMEDIA & yachtingEstablishing an efficient SOCIAL MEDIA marketing strategybecomes now a reality for yacht brokerage and yacht chartercompanies. When establishing the company marketing strat-egy, several key indicators must be closely watched. As well,deciding the direction of the data flow between the companyand third party sites can become costly in terms of advertisingbudget without bringing long term traffic.
The most costly decision a mar- their sites in order to be ableketing or sales manager will take to charge yacht brokerage andwhen implementing a marketing ing carefully the features pro- yacht charter firms. Thus, theystrategy will be to rely entirely vided, as well as the possibility will most of the time prevent thison third party websites to ac- to create inbound traffic to the traffic to leave their site unlessquire new contacts and promote company’s website or expand it goes to a paid advertisement.the yacht listings. This decision the reach to social networks, it The data flow of the listings be-is mostly taken due to the appar- does not appear anymore as a tween the company’s websiteent easy setup and maintenance cost effective solution in a long and the outside world must bethird party listing sites seem to term strategyh. All third party carefully evaluated. The suc-provide. However, when analyz- listings sites rely on traffic to cess in establishing a long term
approach is to consider, as the sharing sites. Through APIs, youcentral point, the company’s can automate the posting of list-website. ie the single point of You will have the control over ings information and brochureentry for all listings should be the data provided to the external to a large array of sites which areyour website. Then, syndication sites. Contacts and leads com- not used by third party listingsto third party listings websites ing to your site once will most websites to avoid loosing traffic.specializing in the yachting and likely come back to your site on Nowadays, you can maximizeto social network will take place. a regular basis. A powerful out- your exposure on social net-This data flow will allow you to bound strategy for the listings is works relatively easily by select-generate inbound traffic back to to target all available social net- ing a yachting solution alreadyyour site and not to other sites. work and document or images integrating the APIs to post au-
went further in the integration of our yachting solutions with atomatically. Furthermore, third large array of APIs. Clients using single third party listings web-party listings websites will not our yachting solutions have their site where they will dictate theirhave any incentives to integrate listings posted automatically marketing strategy to you andyour listings with social net- to Flickr, Picasa, Wordpress, make it very difficult for you toworks or other sites in order to Blogger, Olx, Oddle, Vast, Open- reach potentials clients throughkeep the traffic on their site. You marine. Then, PDF brochures all available social medias. In amust put in place a well tought- generated are posted to Issuu, long term strategy, all inboundout strategy which will syndi- Scribd, Slideshare, Docstoc ex- traffic must go back to your site.cate listings to generic listings panding the reach and search This way, if you decide to stopsites. (Olx, Oddle, Vast...), third engines indexing. And a new listing on a particular third par-party listings sites specializing in service launched this month is ty listings website, most of theyachting through the openma- through the magazines listing all traffic will still flow to your siterine.org initiative for example: It the yachts from our clients and through the other channels. Onallows you to generate a stand- generated in 3 versions: print the other hand, if you stricly listard xml feed and post it to sev- on demand version, electronic on third party sites, the day youeral sites through a subscription. version and ipad version. The stop paying them, you “disap-Then, post the listings to your fa- goal in creating your marketing pear“ from the internet world...cebook and twitter account. We strategy is not to get linked to a
FAIRLINE 26 SUN FURY, 1986, 19.900 € Fréjus, PR, FranceFAIRLINE FAIRLINE 26 SUN FURY, 1986, France, 19.900 € bateau en excellent état, très bien entretenu par son propriétaire ,vaigrage entière-ment refait, moteur tribord changer seulement 1 et moteur bâbord entièrement révisé 560h, a voir, affaire a saisir. Possibilité de place de 10hPort - Specs: LOA:8 metres Beam:3 metres - VOLVO 151hp - GasWeb id: 6 - Price: 19.900 € Tax Paid Nautic Avenue Cedric DIBIANCA France (+33) ((0)9) 54 22 80 56 Visit www.fairline-yachtclub.com for full details - Web id: 6 www.fairline-yachtclub.com - June 2011 21
FAIRLINE SPORTFURY, 1988, 16.800 € Fréjus, PR, FranceFAIRLINE FAIRLINE SPORTFURY, 1988, Provence Côte dAzur France, 16.800 € 2 moteurs remplaces en mai 2010, completement revises -Specs: LOA:8 metres Beam:3 metres - VOLVO 126hp - GasWeb id: 3 - Price: 16.800 € Tax Paid Nautic Avenue Cedric DIBIANCA France (+33) ((0)9) 54 22 80 56 Visit www.fairline-yachtclub.com for full details - Web id: 3.22 www.fairline-yachtclub.com - June 2011
FAIRLINE TARGA 34, 2003, 175.000 € Fréjus, PR, FranceFAIRLINE FAIRLINE TARGA 34, 2003, Provence Côte dAzur France, 175.000 € Trés beau fairline ,trés bien équipé et en excellent état. - Specs:LOA:10 metres Beam:3 metres - VOLVO 285hp - DieselWeb id: 4 - Price: 175.000 € Tax Paid Nautic Avenue Cedric DIBIANCA France (+33) ((0)9) 54 22 80 56 Visit www.fairline-yachtclub.com for full details - Web id: 4 www.fairline-yachtclub.com - June 2011 23
FAIRLINE TARGA 43, 2000, 219.000 € Fréjus, PR, FranceFAIRLINE FAIRLINE TARGA 43, 2000, Provence Côte dAzur France, 219.000 € Bateau en état irreprochable , entretenu par professionnels ,factures sur demande - Specs: LOA:13 metres Beam:3 metres Draft:1 metres - VOLVO 370hp - DieselWeb id: 5 - Price: 219.000 € Tax Paid Nautic Avenue Cedric DIBIANCA France (+33) ((0)9) 54 22 80 56 Visit www.fairline-yachtclub.com for full details - Web id: 5 www.fairline-yachtclub.com - June 2011 25
FAIRLINE Phantom 38, 2000, £180,000 Cheltenham, GLOS, United KingdomFAIRLINE Phantom 38, 2000, Malaga Spain, £180,000 The best Phantom 38 we have ever seen. This boat really must be viewed to fully ap-preciate the extensive maintenance work that is completed every year. This boat is Spanish registered with both VAT and matriculation paid.All the electronics are repeated on the flybridge. - Specs: LOA:1 metres Beam:3 metres - VOLVO 380hp - Diesel 1Web id: 1 - Price: £1 5 80,000 Tax Paid Motor Boat Broker Brokerage Department United Kingdom (+44) (1803) 226-153 Visit www.fairline-yachtclub.com for full details - Web id: 15.26 www.fairline-yachtclub.com - June 2011
FAIRLINE PHANTOM 40, 2008, £285,000 Poole, DOR, United KingdomFAIRLINE PHANTOM 40, 2008, Marbella, Spain, £285,000 Fairline Phantom 40 (2008 model) with twin diesel engines. Superbly maintainedexample, fully loaded and highly recommended, comfortable accommodation for 4 guests. Spacious flybridge and cockpit areas for entertain-ing. Ideal opportunity. - Specs: LOA:12 metres Beam:3 metres - VOLVO 370hp - DieselWeb id: 44 - Price: £285,000 Tax Not Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.fairline-yachtclub.com for full details - Web id: 44 www.fairline-yachtclub.com - June 2011 27
FAIRLINE Phantom 40, 2005, 215.000 € Marina Del Este, MA, SpainFAIRLINE Phantom 40, 2005, Marina Del Este, Malaga Spain, 215.000 € A very complete cruiser with a first-class flybridge. Comprehensivespecification including dual station radar plotter, auto pilot, VHF and Reverse cycle air conditioning. Well worth viewing. **GREATLY REDUCED**- Specs: LOA:12 metres Beam:3 metres - VOLVO 360hp - DieselWeb id: 25 - Price: 215.000 € Tax Paid Motor Boat Broker Mark Davies Spain (+34) (971) 695-441 Visit www.fairline-yachtclub.com for full details - Web id: 25.28 www.fairline-yachtclub.com - June 2011
FAIRLINE PHANTOM 41, 1992, 159.500 € Fréjus, PR, FranceFAIRLINE PHANTOM 41, 1992, Provence Côte dAzur France, 159.500 € BATEAU VENDU AVEC OU SANS PLACE DE PORT - Specs: LOA:12metres Beam:4 metres Draft:1 metres - CATERPILLAR 425hp - DieselWeb id: 2 - Price: 159.500 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.fairline-yachtclub.com for full details - Web id: 2 www.fairline-yachtclub.com - June 2011 29
FAIRLINE Phantom 42, 1999, £169,950 Poole, DOR, United KingdomFAIRLINE Phantom 42, 1999, Poole, Dorset United Kingdom, £169,950 Phantom 42 which has just been fully serviced. New overlay carpetsfitted in July 2010 along with new blue & white fly bridge and stearn seating, upgraded colour twin station Simrad Navigation System. Agreat opportunity to buy one of the last Phantom 42s in production with the popular blue hull and extended bathing platform (ideal for tenderstowage). Generous accommodation finished in gloss cherrywood with cream leather, In summary, a fantastic buying opportunity. - Specs:LOA:42 feet Beam:13 feet Draft:3 feet - VOLVO 370hp - DieselWeb id: 21 - Price: £169,950 Tax Paid Motor Boat Broker Brokerage Department Spain (+34) (971) 695-441 Visit www.fairline-yachtclub.com for full details - Web id: 21.30 www.fairline-yachtclub.com - June 2011
FAIRLINE Phantom 50, 2004, £365,000 Poole, DOR, United KingdomFAIRLINE Phantom 50, 2004, Malaga, Spain, £365,000 Fairline Phantom 50 (2004 model) with twin diesel volvo D engines (675 hp). Su- 12perbly maintained example, fully loaded and highly recommended, comfortable accommodation for 6 guests in 3 cabins with the master cabinen-suite. Spacious flybridge and cockpit areas for entertaining. Ideal opportunity. - Specs: LOA:50 feet - VOLVO 675hp - DieselWeb id: 43 - Price: £365,000 Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.fairline-yachtclub.com for full details - Web id: 43 www.fairline-yachtclub.com - June 2011 31
FAIRLINE Phantom 50, 2004, £360,000 Puerto Banus, MA, SpainFAIRLINE Phantom 50, 2004, Puerto Banus, Malaga Spain, £360,000 This Fairline Phantom 50 is offered at tremendous value and with a veryhigh specification including Air Conditioning, Generator, Bimini, Flybridge BBQ, Microwave, Leather Upholstery, GPS, Chartplotter, Radar,Repeater to Flybridge, VHF Radio, Autopilot, Windlass Anchor, Tender and Hydraulic Passerelle. - Specs: LOA:15 metres Beam:4 metres Draft:1metres - VOLVO 675hp - DieselWeb id: 29 - Price: £360,000 Tax Paid Motor Boat Broker Nicky Davies Spain (+34) (971) 695-441 Visit www.fairline-yachtclub.com for full details - Web id: 29.32 www.fairline-yachtclub.com - June 2011
FAIRLINE Phantom 50, 1988, 150.000 € Poole, DOR, United KingdomFAIRLINE Phantom 50, 1988, Malta, United Kingdom, 150.000 € Fairline 53 Flybridge (1988 model) with twin Volvo Penta TAMD 71A. A verygood example of this very popular model. With berths for 6 over 3 cabins she offers very spacious accommodation. The boat has recentlybeen refitted, engines had a complete overhaul and antifouling and polishing has just been completed. - Specs: LOA:53 feet Beam:15 feetDraft:3 feet - VOLVO - DieselWeb id: 41 - Price: 150.000 € Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.fairline-yachtclub.com for full details - Web id: 41 www.fairline-yachtclub.com - June 2011 33
FAIRLINE Squadron 50, 1997, 299.500 € Palma, IB, SpainFAIRLINE Squadron 50, 1997, Palma, Baleares Spain, 299.500 € This classic Fairline Squadron 50 is in lovely condition and in turn-key opera-tion with the option to buy her mooring in a sought after marina in Palma. The owner is open to sensible offers. - Specs: LOA:15 metres Beam:4metres Draft:1 metres - VOLVO 600hp - DieselWeb id: 1 - Price: 299.500 € Tax Paid 1 Motor Boat Broker Brokerage Department United Kingdom (+44) (1803) 226-153 Visit www.fairline-yachtclub.com for full details - Web id: 11.34 www.fairline-yachtclub.com - June 2011
FAIRLINE Squadron 52, 2000, £229,950 Cheltenham, GLOS, United KingdomFAIRLINE Squadron 52, 2000, Essex United Kingdom, £229,950 This beautifully equipped Squadron 52 has just been greatly reduced in priceto obtain a quick sale. The boat has two spacious and sumptuous staterooms, plus a twin crew cabin, to ensure that guests have every comfort.The boat is in excellent order, has been extremely well maintained, and has masses of extras. REDUCED - MUST BE SOLD. - Specs: LOA:15metres Beam:4 metres Draft:1 metres - VOLVO 6 10hp - DieselWeb id: 1 - Price: £229,950 Tax Paid 7 Motor Boat Broker Nicky Davies United Kingdom (+44) (1803) 226-153 Visit www.fairline-yachtclub.com for full details - Web id: 17 www.fairline-yachtclub.com - June 2011 35
FAIRLINE Targa 28, 1996, 64.950 € Santa Ponsa Mallorca, PM, SpainFAIRLINE Targa 28, 1996, Baleares Spain, 64.950 € A fine example of this classic Fairline Targa 28, she has been well looked after andregularly maintained. She is a great first time boat or an ideal upgrade from a smaller sports boat. - Specs: LOA:8 metres Beam:3 metres -VOLVO 225hp - GasWeb id: 32 - Price: 64.950 € Tax Paid Motor Boat Broker Nicky Davies Spain (+34) (971) 695-441 Visit www.fairline-yachtclub.com for full details - Web id: 32.36 www.fairline-yachtclub.com - June 2011
FAIRLINE Targa 29, 1998, £59,950 Poole, DOR, United KingdomFAIRLINE Targa 29, 1998, United Kingdom, £59,950 Fairline Targa 29 (1998 model) with twin KAD 32 Volvos engines (170 hp) each. A greatexample from one of the Fairline boat companies great sellers! Ideal family cruiser, she is very good condition and is available now. For moreinformation or to arrange a viewing please do not hesitate to contact us. - Specs: LOA:8 metres Beam:3 metres - VOLVO 170hp - DieselWeb id: 49 - Price: £59,950 Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.fairline-yachtclub.com for full details - Web id: 49 www.fairline-yachtclub.com - June 2011 37
FAIRLINE Targa 29, 1997, 55.000 € Mallorca, IB, SpainFAIRLINE Targa 29, 1997, Mallorca, Baleares Spain, 55.000 € This extremely well maintained Fairline Targa 29 has a fantastic list of extrasincluding a new Garmin GPS and recently fitted bow thruster, is a great example of Fairline Targa 29. With low hours (240 approx) and regularantifoul and engine servicing, this boat must be viewed to appreciate the stunning condition in which it has been kept. - Specs: LOA:8 metresBeam:3 metres Draft:1 metres - VOLVO 150hp - DieselWeb id: 1 - Price: 55.000 € Tax Not Paid 6 Motor Boat Broker Brokerage Department United Kingdom (+44) (1803) 226-153 Visit www.fairline-yachtclub.com for full details - Web id: 16.38 www.fairline-yachtclub.com - June 2011
FAIRLINE Targa 40, 2007, 230.000 € Puerto Banus, MA, SpainFAIRLINE Targa 40, 2007, Puerto Banus, Malaga Spain, 230.000 € PRICED TO SELL - Rare all white with light oak interior. One of the lastTarga 40 boats to leave the factory and this boat is in near new condition. Amazing value - quick viewing highly recommended as this boatwill not be on the market for long! ALL SERIOUS OFFERS CONSIDERED - Specs: LOA:1 metres Beam:3 metres - VOLVO 350hp - Diesel 1Web id: 26 - Price: 230.000 € Tax Not Paid Motor Boat Broker Mark Davies Spain (+34) (971) 695-441 Visit www.fairline-yachtclub.com for full details - Web id: 26 www.fairline-yachtclub.com - June 2011 39
FAIRLINE Targa 40, 2005, 195.000 € Puerto Banus, MA, SpainFAIRLINE Targa 40, 2005, Puerto Banus, Malaga Spain, 195.000 € The Targa 40 is one of the best selling models in the Fairline range, andthis particular boat has a very high level of optional extras including reverse-cycle air conditioning throughout. The boat has been regularlycleaned and maintained from new. - Specs: LOA:12 metres Beam:3 metres - VOLVO 310hp - DieselWeb id: 23 - Price: 195.000 € Tax Paid Motor Boat Broker Mark Davies Spain (+34) (971) 695-441 Visit www.fairline-yachtclub.com for full details - Web id: 23.40 www.fairline-yachtclub.com - June 2011
FAIRLINE Targa 40 , 2005, 195.000 € Poole, DOR, United KingdomFAIRLINE Targa 40 , 2005, Marbella, Spain, 195.000 € Fairline 40 Targa (2005 model) with twin diesel Volvo D6 (310hp) engines. Greatexample of one of Fairlines favorite family cruiser. Well equipped and maintained by knowledgeable owner. Must be seen. - Specs: LOA:40feet Beam:12 feet - VOLVO 310hp - DieselWeb id: 46 - Price: 195.000 € Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.fairline-yachtclub.com for full details - Web id: 46 www.fairline-yachtclub.com - June 2011 41
FAIRLINE Targa 43, 1999, £199,000 Mallorca, IB, SpainFAIRLINE Targa 43, 1999, Mallorca, Baleares Spain, £199,000 Fairline Targa 43 (1999). In immaculate condition and well-maintained. Poweredby twin Volvo TAMD73EDC 350hp shaftdrive diesel engines. Accommodation: double berth cabin with en-suite. Galley & heads to port.Sofa with table to port. Aft cabin with twin berths. New Squadron leather upgrade. - Specs: LOA:13 metres Beam:3 metres Draft:1 metres -VOLVO 350hp - DieselWeb id: 20 - Price: £199,000 Tax Paid Motor Boat Broker Brokerage Department Spain (+34) (971) 695-441 Visit www.fairline-yachtclub.com for full details - Web id: 20.42 www.fairline-yachtclub.com - June 2011
FAIRLINE Targa 44, 2008, £395,000 Santa Ponsa Mallorca, PM, SpainFAIRLINE Targa 44, 2008, Gibraltar, £395,000 The GRAN TURISMO model features a newly designed cockpit with hugely increased spaceand a dining area which easily converts into a sunpad - providing real adaptability and functionality. - Specs: LOA:13 metres Beam:4 metres- VOLVO 435hp - DieselWeb id: 39 - Price: £395,000 Tax Not Paid Motor Boat Broker Nicky Davies Spain (+34) (971) 695-441 Visit www.fairline-yachtclub.com for full details - Web id: 39 www.fairline-yachtclub.com - June 2011 43
FAIRLINE Targa 48, 1997, 190.000 € Poole, DOR, United KingdomFAIRLINE Targa 48, 1997, Ibiza, Spain, 190.000 € Fairline Targa 48 (1997 model) with twin CAT diesel engines (425hp). - Specs: LOA:14metres Beam:3 metres Draft:1 metres - CATERPILLAR 425hp - DieselWeb id: 47 - Price: 190.000 € Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.fairline-yachtclub.com for full details - Web id: 47.44 www.fairline-yachtclub.com - June 2011
FAIRLINE Targa 52, 2005, 445.000 € Mallorca, IB, SpainFAIRLINE Targa 52, 2005, Mallorca, Baleares Spain, 445.000 € This Fairline Targa 52 has been superbly maintained and is offered in excellentorder. The boat has a full Mediterranean specification including air conditioning, Raymarine navigation equipment and all the other extras thatyou would expect from a boat of this calibre. - Specs: LOA:16 metres Beam:4 metres Draft:1 metres - VOLVO 715hp - DieselWeb id: 36 - Price: 445.000 € Tax Not Paid Motor Boat Broker Nicky Davies Spain (+34) (971) 695-441 Visit www.fairline-yachtclub.com for full details - Web id: 36 www.fairline-yachtclub.com - June 2011 45
W hile having a social network pres- ence through Facebook, Twitter and other social networks proves mandatory nowadays, a new concept tested by our yachting solutions is to benefit from Facebook groups and so- cial activity by bringing back “friends and followers“ to the company’s website in order to propose targeted services and features pertaining to your business activity. On Facebook for example, the new graph API allows to post update statuses about listings, upload images in al- bums , post events in calendar.. As well, you can use the facebook user authentication to login into your site and read or contribute to your content. The advantage is that you can at the same time know more about this person and propose a subscription to your newsletter. When heBy Olivier Baelde - www.latitude26.ch connects to your site with his facebook’s user id , you willdeveloping advanced social marketing featuresin yachting and real estate solutions BREAKING NEW GROUND WITH SOCIAL be able then to send messages di- rectly through the facebook graph API. It will allow you to keep this user informed about your compa- ny activities automatically through your website. It provides an extra level of possibilities since you no longer need a user to subscribe to your newsletter. While you man- age your own facebook groups , you can post automatically news to the groups and invite all new friends automatically to join the groups through the APIs. By carefully planning a number of facebook groups centered around your company’s activities (broker- age, charter), you can dramatically enhance the daily communication sent to the facebook groups by postings automatically random yacht listings, special offers, price reductions....
By inviting your “friends and followers” to visit and con-nect to your site using their facebook user id , you givethem the possibility to share information and recommendother users to connect with you.On the new site www.yachting.vg, we are currently ex-perimenting with several new functionalities of the GraphAPI.Integrating your site more tighly with external social net-works will allow you to communicate faster new informa-tion to be given to followers and groups. You will be able toprovide a constant flow of information and news throughautomated tasks. When users visit your website, your cancontrol the information given to them as well as gettingtheir feedback on specific polls or through a commentsystem.You can inform your groups, friends and followers thatthe newsletters generated every month is available on yourINBOUND TRAFFICNETWORKS website. The important point in this social network integration with your website is to keep the channels open and regularly communicate to provide new information and news. Readers will be more likely to visit your site on a regular basis if they get weekly news from your site. This could be fastidious if you had to do it manually , but by creating automated tasks to post automati- cally on a regular basis for exam- ple a new yacht listing or price reduction offer, you keep the flow going. Our company Latitude 26 pro- vides social media marketing con- sulting and development services.
The yacht brokers/dealers solution allows a yacht broker or dealer company to manage and promote online an inventory of new and used boats. The solution includes already custom templates for motor yachts, sailboats and equipment. It allows to present professionally the inven- tory while giving a very quick ad easy management inter- face to the brokers and dealers. A lead management area gives the opportunity to brokers to manage quickly the requests while keeping an history. Our Solution offers a very powerful synchronization tool in order to increase instantly the visibility of the listings in the Longitude 64 Yachting Network composed of over 25 web sites (and growing) targeting the yachting and luxury markets. BREAKING NEW GROUND WITH THE YACHTING3 plans for yacht brokerage and yacht charter companies- Plan 1 : Listings As A Service: If your application is able to generate an XML feed compat-ible with the OpenMarine.org standard, we will start the syndication and all extra servicesour yachting solutions provides. Our powerful platform and integrated APIs will give to yourlistings maximum exposure without any extra effort. After several months of development, ouryachting solutions have now a very advanced API to synchronize every hour through webservices a network of 25 sites.- Plan 2 : Yachting Solution Social Networks Distribution: The Yachting Solutions CorporateVersions provide a perfect choice for medium size brokerage and charter companies. Theyinclude a large array of powerful features including APIs to allow automatic postings to socialnetworks. Our solutions integrate a large array of APIs in order to post automatically anyupdates made to your site to your accounts on Twitter, Facebook, Scribd, flickr, googledocs...- Plan 3 : Yachting Solution Sugar CRM: The Yachting Solutions Enterprise Versions provide aperfect choice for large size brokerage and charter companies. They include a large arrayof powerful features including APIs to allow automatic postings to social networks. As well theintegration with SugarCRM allows to manage leads and marketing campaigns.
The yacht charter reservation solution allows a yacht charter company to manage and promote online a fleet of yachts for charter. The solution includes already custom templates for motor yachts, sailboats. It allows to present professionally the fleet while giving a very quick ad easy management interface to the reservation agents. A quotation system gives the opportunity to reservation agents to create quotes with options and manage the re- quests for availability. Our Solution offers a very powerful synchronization tool in order to increase instantly the visibility of the listings in the Longitude 64 Yachting Network composed of over 25 web sites (and growing) targeting the yachting and luxury markets. YACHT BROKERAGE AND YACHT CHARTER MARKETING NETWORKOur solutions integrate a large array of APIs in order to post automatically any updatesmade to your site to your accounts on Twitter, Facebook, Scribd, flickr, googledocs...Syndication: Our applications syndicate the listings through an XML web service and distrib-ute the feed to The Yachting Network master database automatically at regular intervals. Aweb service API allows to post listings automatically...PDF Generation: Our solutions generate automatically PDF flyers and brochures. visitors candownload them directly from the site. Or you can email them to anyone doing a request.Monthly Magazine: All listings merged into our monthly magazines. Distributed through Ama-zon, Issuu store. + ipad version.
Yacht Brokerage & Charter Stay current with the yacht brokerage and yacht charter industry and subscribe to Yachting.vg magazine. 12 issues a year with a large selection of Motor Yachts and sailboats proposed for Brokerage or Charter. With a subscription you save up to 25% of the cover price and never miss an issue. Don’t miss this great oppor-tunity. Go on our website and fill in the form. We offer a printed version, an electronic version and an ipad version.6 £ a year forelectronicversion
You can purchase subscriptions directly onour website or through the following onlinestores: Amazon.com, Issuu.com, Scribd.com. Our ipad version can be downloadedfrom our website. Yachting.vg YA C H T B R O K E R A G E & C H A R T E R
LUXURY YACHTS CHARTER MARKETING Given the increasing reach of social networks, it represents an amazingly large audience for your website content. Even when you’re creating content outside of a social network on your own site, you should strive to encourage sharing. Cross-promoting content and driving traffic from your web- site to your social networks ac- counts (and vice versa) is an im- portant part of a smart inbound marketing strategy. However, when marketing luxury yacht offered for charter, directing potential clients back to your site As well, your site will provide direct means of should be preferred. It will give your contacts either through phone numbers or company the opportunity to pre- an inquiry form. sent your serivces and yachts in a more formal setting. The inquiries and contacts information are the key to increase your customer base. You need to make sure that you will receive all inquiries without failure or risk of interception by a third party company. A well structured inquiry system will send a notification to the reservation agents and save all inquiries in the database or CRM system as a backup. To increase luxury yachts occupation rate, a dedicated mini site coupled with an on- line brochure and linked to social networks accounts makes wonders in terms of clearly presenting the yacht features and ameni- ties. Direct contact and reservation forms will enable the clients to get in touch with a dedicated account manager able to pre- sent and add his personal touch in terms of services.52 www.fairline-yachtclub.com - june 2011
Simply placing a luxury yacht in acentral listing system does not offerthe same level of service to the cli-ent who may get a different reser-vation agent everytime.Bringing personal service to clientswill achieve a lot in terms of cus-tomer retention.As well, a dedicated site and bro-chure to market a luxury yachtwill avoid being “lost in the crowd”among the 50 other yachts in thecentral listing fleet. customers requirements.You can manage rates and lo- Building a direct relationship with past clientscations offered while getting over by offering an online feedback form after thetime a mailing list of clients and charter period will increase the level of un-interested persons who contacted derstanding and needs requested by youryour company about the yacht. clients.It will allow you to build marketingcampaigns and send newsletters Furthermore, a dedicated website with awith added knowledge of your reservation system for a luxury yacht will all- low you to improve the “differentation factor”. While most central agency listings will provide a single page of information about a yacht with a few pictures, a dedicated site will allow you to include videos and image galleries of the yacht. You will be as well able to present the crew in a more interactive way. Clients chartering luxury yachts are used to a high level of personal service and will be more tempted to go with a more personal approach and contacts rather than search- ing through a full list of yachts in order to compare all features or amenities. www.fairline-yachtclub.com - june 2011 53
When providing charter market-ing services for luxury yachts, youmust always take into account thesingular needs of each client andultimately assess the level of servic-es they want to find when select-ing your company for their yachtreservation.Providing a highly responsive andcustomized service will set yourcompany above the competition.
Custom Luxury Real EstateFor advertising and promotional opportunities online and in our magazines:Latitude 26 Media Agency - www.latitude26.chCrans Montana: +41 (0)27 483 12 20 - London: +44 (0)20 7078-4226 - Miami: +1 (305) 394-9652Skype: latitude26.ch
Yachting : Yacht Charter & Yacht BrokerageLuxury Niche media specialists - Connect your business toaffluent and targeted readers online, in print, in social net-works or on ipad across the world.We manage The Yachting Network and The Realty Network as well as 10niche magazines in the luxury yachting and luxury real estate markets. Yourmessage will reach high net worth individuals.Welcome to Latitude 26 Luxury Niche Media and Vertical Markets AgencyWe specialize in coupled online and offline luxury marketing strategy and social mediamarketing campaigns.