DC Vibrant Streets Toolkit:Overview and Applicability to    Fairfax Revitalization        October 22, 2012
BEGINNINGS…MARKET ANALYSIS   PLANNING   BRANDING   BROKERAGE   INTERIORS   ARCHITECTURE
process
DEFINEDVIBRANT STREET (adj + noun):A neighborhood’s core. A retailenvironment that is treasured by itsresidents, customers...
ANALYSIS           Small-Scale Shopping Streets                Carytown • Richmond, VA            North Market Street • Fr...
ANALYSIS                 Destination Streets               Walnut Street • Philadelphia, PA                 Newbury Street...
DATA COLLECTION    Year         Supported by      Average Retail    Average DailyEstablished      an Assoc./Org.        Re...
FINDINGS• 100% have an active and unifying  management/representation structure.• Population, income, and employment data ...
PROCESS DIAGRAM
education
retail decision-making trees:                                              regional home decorExample Neighborhoods       ...
retail decision-making trees:                                                 national nail salonExample Neighborhoods    ...
retail decision-making trees:                                   regional organic grocery storeExample Neighborhoods       ...
MARKET DIAGNOSTIC
RESOURCE ALLOCATION   Neighborhood Goods & Services    Food & Beverage    General Merchandise, Apparel,    Furnishings & O...
implementation
VISION We want to give every neighborhood thenecessary tools to create a Vibrant Street oftheir own, regardless of populat...
WEBSITE
WEBINAR SERIES     • Series     • Guest experts     • FREE     • Market Analysis and       Neighborhood Broker Training   ...
PARTICIPANTS COME FROM…To-date, 260 participants from 190 cities, suburbs, towns, and villages.
ON-GOING RESEARCH      • Areas in most need are the        suburbs.      • Not all suburbs are alike!        Vibrant Stree...
LEARNING LAB (April 29-30, 2013)              • Hands-on training. How to                grow a great retail              ...
VIBRANCY for FAIRFAX CO. Herndon              Tysons Corner, 2050                                        McLeanCentreville...
VIBRANCY for FAIRFAX CO. Today, a vibrant retail center: 1. Is driven by “experience,” perhaps    even more than commerce;...
QUESTIONS?
DC Vibrant Streets Toolkit: Overview and Applicability to Fairfax Revitalization
Upcoming SlideShare
Loading in …5
×

DC Vibrant Streets Toolkit: Overview and Applicability to Fairfax Revitalization

793 views
738 views

Published on

DC Vibrant Streets Toolkit: Overview and Applicability to Fairfax Revitalization

Oct. 22, 2012

Published in: News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
793
On SlideShare
0
From Embeds
0
Number of Embeds
313
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

DC Vibrant Streets Toolkit: Overview and Applicability to Fairfax Revitalization

  1. 1. DC Vibrant Streets Toolkit:Overview and Applicability to Fairfax Revitalization October 22, 2012
  2. 2. BEGINNINGS…MARKET ANALYSIS PLANNING BRANDING BROKERAGE INTERIORS ARCHITECTURE
  3. 3. process
  4. 4. DEFINEDVIBRANT STREET (adj + noun):A neighborhood’s core. A retailenvironment that is treasured by itsresidents, customers and retailerswhose daily actions ensure itsenduring vitality.
  5. 5. ANALYSIS Small-Scale Shopping Streets Carytown • Richmond, VA North Market Street • Frederick, MD Main Street • Manayunk, PA Charles Street • Boston, MA Oak Street • Chicago, IL Madison Park • Seattle, WA Bethesda Row • Bethesda, MD East Davis Street • Culpeper, VA O’Donnell Square • Baltimore, MD Atlantic Avenue • Brooklyn, NY
  6. 6. ANALYSIS Destination Streets Walnut Street • Philadelphia, PA Newbury Street • Boston, MA North Michigan Avenue • Chicago, IL Third Street Promenade • Santa Monica, CA Champs-Elysees • Paris, France Omotesando Dori • Tokyo, Japan
  7. 7. DATA COLLECTION Year Supported by Average Retail Average DailyEstablished an Assoc./Org. Rents Traffic CountAvg Sidewalk Within an Condition of walkscore Width Historic Dist.? Ownership?# of Blocks in Underground Retail Vacancy Vehicles per Length Utilities? Rate HHPublic Open Residential Mix of # of Bus Space? Population Retailers RoutesStreetscape Median Locals : Subway/LR/ Design Household Inc Nationals Streetcar Stop Located Daytime Civic /Cultural Parkingwithin a BID Population Anchor Facilities
  8. 8. FINDINGS• 100% have an active and unifying management/representation structure.• Population, income, and employment data alone did not ensure retail success.• Traffic counts had a “sweet spot”: 10k – 16k AADT• Small shopping streets: Avg retail rent = $18/sf; Destination streets: Avg retail rent = $120/sf.• 100% have underground power lines.
  9. 9. PROCESS DIAGRAM
  10. 10. education
  11. 11. retail decision-making trees: regional home decorExample Neighborhoods 1 2 3Population: 39k 52k 16k35,000 + within 3 milesAvg HH Inc:$50k+ within 3 miles $83k $63kMin. Education:College Grad CollegeCompetitive Environm’t: Low HighLow to ModerateAppropriate Site 4,000 sfAvailable signed
  12. 12. retail decision-making trees: national nail salonExample Neighborhoods 1 2 3Population: 32k 17k 8k5,000+ within 1 mileAvg Household Income:$25,000+ $38k $45k $82kDaytime Population:10,000+ within ¼ mile 9k 11k 18kCompetitive Environment: High High HighHighAppropriate Site 1,800 sf 1,200 sf 1,000 sfAvailable signed signed signed
  13. 13. retail decision-making trees: regional organic grocery storeExample Neighborhoods 1 2 3Population: 30k 18k 27k10,000+ within 1.5 milesAvg Household Income:$45,000+ $62k $85k $44kTraffic Count:12,500 AADT+ 14k 7k 22kApplicable Incentives: No YesPriority Development AreaAppropriate Site 6,500 sfAvailable signed
  14. 14. MARKET DIAGNOSTIC
  15. 15. RESOURCE ALLOCATION Neighborhood Goods & Services Food & Beverage General Merchandise, Apparel, Furnishings & Other
  16. 16. implementation
  17. 17. VISION We want to give every neighborhood thenecessary tools to create a Vibrant Street oftheir own, regardless of population, ethnic composition, location, income, or budget.
  18. 18. WEBSITE
  19. 19. WEBINAR SERIES • Series • Guest experts • FREE • Market Analysis and Neighborhood Broker Training $$$ • All webinars available for download on our website
  20. 20. PARTICIPANTS COME FROM…To-date, 260 participants from 190 cities, suburbs, towns, and villages.
  21. 21. ON-GOING RESEARCH • Areas in most need are the suburbs. • Not all suburbs are alike! Vibrant Streets offers tools for 4 community typologies: incl. suburban and urban- suburban. • Vibrant Streets™ Toolkit to be released next spring.
  22. 22. LEARNING LAB (April 29-30, 2013) • Hands-on training. How to grow a great retail environment “from the grassroots up.” • Developers, retailers, economic development experts, planners, market analysts. • A new way of thinking about street retail. • Everyone leaves with a “do this NOW!” list.
  23. 23. VIBRANCY for FAIRFAX CO. Herndon Tysons Corner, 2050 McLeanCentreville Annandale Fairfax
  24. 24. VIBRANCY for FAIRFAX CO. Today, a vibrant retail center: 1. Is driven by “experience,” perhaps even more than commerce; 2. Impacts home purchasing decisions; 3. Creates community identity (+/-); 4. Is considered a RIGHT, not a privilege. 5. Establishes common ground, and allows stakeholders to become invested in one another.
  25. 25. QUESTIONS?

×