Your SlideShare is downloading. ×
  • Like
Social Media - Staying in Touch with Today's Online Community
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Social Media - Staying in Touch with Today's Online Community

  • 728 views
Published

Social Media - Staying in Touch with Today's Online Community

Social Media - Staying in Touch with Today's Online Community

Published in News & Politics , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
728
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Explain the changing paradigm, but also discuss that social media shouldn’t be thought of as separate from other outreach methods – natural evolution of the Web.
  • Explain the changing paradigm, but also discuss that social media shouldn’t be thought of as separate from other outreach methods – natural evolution of the Web.
  • Small example of the viral nature of social media and how it empowers people to share our information – especially important during an emergency.
  • Putting to bed the myth that only high school or college kids use these tools
  • Emphasize and set the tone of information dissemination – there are growing gaps in our communities as traditional media buckle under economic pressures. Even here, washingtonpost provides little coverage of what we all do, for example.
  • Emphasize and set the tone of information dissemination – there are growing gaps in our communities as traditional media buckle under economic pressures. Even here, washingtonpost provides little coverage of what we all do, for example.

Transcript

  • 1. Social Media: Staying in Touch with Today’s Online Community Jeremy Lasich, Deputy Director Office of Public Affairs [email_address]
  • 2. What Is Social Media?
    • Traditional media (newspapers, television, radio, books, CDs) can’t be changed.
    • Social media is interactive .
    • Social media allows for real-time feedback.
    • Anybody can publish social media.
    • Social media is infinite with no limitations on length or quantity.
    • Social media is linkable and easily reused.
  • 3. What Is Social Media?
    • Social media is one aspect of a wider Government 2.0 movement that engages people, fosters collaboration and provides even more transparency.
    • Social media is just another set of tools; we already use:
      • Web sites
      • News releases
      • Hotlines/Phone Numbers
      • News conferences
      • Brochures
  • 4. Social Media Tools
    • Facebook
    • Twitter
    • YouTube
    • Wikipedia
    • Flickr
    • Blogs
    • And many more examples …
  • 5. Why Use Social Media?
    • Traditional media on the decline with layoffs, budget cuts, fewer printed pages and minutes of coverage.
    • Who fills the void? How do messages and information spread? How do we tell people directly what’s going on at the local level?
    • Important to get content where the eyeballs are.
  • 6. Why Use Social Media?
    • We, the government, are viewed as simply one content provider and everyone else has just as much power (though not necessarily the same credibility) to provide public information.
    • Help others become our information ambassadors.
    • Answer questions and provide quality customer service.
  • 7. Stats
    • The Washington Post
      • 665,000 print circulation
    • washingtonpost.com
      • 14 million monthly unique visitors worldwide
    • Facebook
      • 300 million active users worldwide
    • YouTube
      • 100 million daily views worldwide
  • 8. Change Video that highlights many of the communications and technology changes http:// www.youtube.com/watch?v =6ILQrUrEWe8
  • 9. What Have We Done?
    • Podcasts & RSS: 2007
    • YouTube: February 2008
    • Facebook: March 2008;
      • Re-launched as business page Oct. 2008
      • Re-launched with comments March 2009
    • MySpace: March 2008; R.I.P March 2009
  • 10. What Have We Done?
    • Twitter: January 2009
    • SlideShare: March 2010
    • IdeaScale: March 2010
    • Flickr: May 2010
  • 11. Facebook Stats
  • 12. Demographics Debunked
    • Fairfax County’s Facebook Fans:
    • 90% age 25+ 58% age 35+
  • 13. Twitter Metrics
  • 14. YouTube Metrics
    • 98 videos uploaded
    • 45,138 views of those videos
  • 15. YouTube Metrics
  • 16. Current Roster of Sites
  • 17. Policies
    • Need protocols to minimize risks (FOIA, public records, 1 st Amendment).
    • Fairfax County developed a social media appendix to our Web Content Policy.
    • Our E-Government steering committee is leading policy efforts – deputy county executive, IT, public affairs, libraries, attorney, others.
  • 18. Day to Day Operations
    • What’s the purpose of the overall county account versus agencies?
    • Should agencies repeat info from others?
    • What if agencies don’t highlight something that should be?
    • HR issues: response expectations beyond business hours
  • 19. H1N1 and Social Media
    • H1N1 Vaccine Clinics: We relied on our .gov site, Facebook and Twitter to provide real-time updates about mass H1N1 vaccination clinic; updated from EOC/JIC
  • 20.  
  • 21.  
  • 22. Snowmaggedon 2010
    • # of Facebook “Fans”
      • Feb. 3: 2,992
      • Feb. 16: 3,911
    • # of Facebook Interactions
      • Feb. 3-16: 585
  • 23. Facebook Messages  Facebook Q&A with Residents 
  • 24. What Is SlideShare?
    • The YouTube of PowerPoint presentations
    • Easily hosts slides so people can share, view and embed our information directly
  • 25.  
  • 26. How Could It Be Used?
    • Media could embed slides into a news article
    • HOA could embed slides of FY2012 budget onto its site
    • Interest groups such as the local Sierra Club could embed energy efficiency slides onto its site
    • Parents could E-mail slide links to their social networks
  • 27. SlideCast
    • Allows MP3 audio track to be played along with a presentation so it’s a narrated package of info
    • Some county agencies have expressed a need for this tool -- not everyone can attend community meetings
    • Channel 16 helps agencies record audio files if necessary
  • 28. IdeaScale Social Voting to Continue Our Efforts at Public Engagement
  • 29. Social Voting
    • Allows ideas to be published and then others vote up or down; most popular ideas rise to the top
    • 29 federal government agencies using IdeaScale right now to collect input
  • 30. IdeaScale Pilot
    • Snow Summit on March 16
      • Asked people for comments on improving snow removal and related issues; shared all feedback with BOS, VDOT and others
      • 69 Ideas, 120 Comments, 1,486 Votes
  • 31. IdeaScale Pilot
  • 32. NewsWire: Ask Fairfax! NewsWire now feature chats with county staff. This is a way for us to engage our community through online tools. We are hosting a variety of topics from all agencies, departments, offices and more. A topic is posted online and then questions may be submitted a few days in advance. We then have the guest(s) answer the submitted and live questions for 1 hour.
  • 33. NewsWire: Podcasts Podcasts will continue: News to Use, Health & Safety, Board of Supervisors Recap; Parks and libraries also produce podcasts
  • 34. NewsWire: Flickr One countywide account started in May; 98,000+ views of our pictures.
  • 35. Future Trends: Mobile
    • Information will spread even faster in social ways on mobile devices such as the iPhone
      • More mobile phone users in the world than desktop computer users.
      • More phones allow direct uploads of text, video and photos to social media sites.
      • How do we respond/participate as governments?
  • 36. Changing Times Anyone with a cell phone or a computer can be a reporter and share pics, tweets and more; rapidly changing world
  • 37. Changing Times
  • 38. Changing Times
  • 39. More Change Video that asks the question, “Is Social Media a Fad?” http:// www.youtube.com/watch?v =lFZ0z5Fm-Ng
  • 40.  
  • 41.  
  • 42. Questions? Comments? Discussion?
  • 43. Future Trends: Mobile
    • Personal use of Facebook and Twitter vs. using them for work-related events (schools, clubs, special events)
    • Understanding that the school system doesn’t control what individuals, PTAs, parents, or students post about them on social media
    • Effective use of blogs
    • You Tube channels; how to use them, how to search for posted videos