Social Media - Staying in Touch with Today's Online Community
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Social Media - Staying in Touch with Today's Online Community

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Social Media - Staying in Touch with Today's Online Community

Social Media - Staying in Touch with Today's Online Community

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  • Explain the changing paradigm, but also discuss that social media shouldn’t be thought of as separate from other outreach methods – natural evolution of the Web.
  • Explain the changing paradigm, but also discuss that social media shouldn’t be thought of as separate from other outreach methods – natural evolution of the Web.
  • Small example of the viral nature of social media and how it empowers people to share our information – especially important during an emergency.
  • Putting to bed the myth that only high school or college kids use these tools
  • Emphasize and set the tone of information dissemination – there are growing gaps in our communities as traditional media buckle under economic pressures. Even here, washingtonpost provides little coverage of what we all do, for example.
  • Emphasize and set the tone of information dissemination – there are growing gaps in our communities as traditional media buckle under economic pressures. Even here, washingtonpost provides little coverage of what we all do, for example.

Social Media - Staying in Touch with Today's Online Community Social Media - Staying in Touch with Today's Online Community Presentation Transcript

  • Social Media: Staying in Touch with Today’s Online Community Jeremy Lasich, Deputy Director Office of Public Affairs [email_address]
  • What Is Social Media?
    • Traditional media (newspapers, television, radio, books, CDs) can’t be changed.
    • Social media is interactive .
    • Social media allows for real-time feedback.
    • Anybody can publish social media.
    • Social media is infinite with no limitations on length or quantity.
    • Social media is linkable and easily reused.
  • What Is Social Media?
    • Social media is one aspect of a wider Government 2.0 movement that engages people, fosters collaboration and provides even more transparency.
    • Social media is just another set of tools; we already use:
      • Web sites
      • News releases
      • Hotlines/Phone Numbers
      • News conferences
      • Brochures
  • Social Media Tools
    • Facebook
    • Twitter
    • YouTube
    • Wikipedia
    • Flickr
    • Blogs
    • And many more examples …
  • Why Use Social Media?
    • Traditional media on the decline with layoffs, budget cuts, fewer printed pages and minutes of coverage.
    • Who fills the void? How do messages and information spread? How do we tell people directly what’s going on at the local level?
    • Important to get content where the eyeballs are.
  • Why Use Social Media?
    • We, the government, are viewed as simply one content provider and everyone else has just as much power (though not necessarily the same credibility) to provide public information.
    • Help others become our information ambassadors.
    • Answer questions and provide quality customer service.
  • Stats
    • The Washington Post
      • 665,000 print circulation
    • washingtonpost.com
      • 14 million monthly unique visitors worldwide
    • Facebook
      • 300 million active users worldwide
    • YouTube
      • 100 million daily views worldwide
  • Change Video that highlights many of the communications and technology changes http:// www.youtube.com/watch?v =6ILQrUrEWe8
  • What Have We Done?
    • Podcasts & RSS: 2007
    • YouTube: February 2008
    • Facebook: March 2008;
      • Re-launched as business page Oct. 2008
      • Re-launched with comments March 2009
    • MySpace: March 2008; R.I.P March 2009
  • What Have We Done?
    • Twitter: January 2009
    • SlideShare: March 2010
    • IdeaScale: March 2010
    • Flickr: May 2010
  • Facebook Stats
  • Demographics Debunked
    • Fairfax County’s Facebook Fans:
    • 90% age 25+ 58% age 35+
  • Twitter Metrics
  • YouTube Metrics
    • 98 videos uploaded
    • 45,138 views of those videos
  • YouTube Metrics
  • Current Roster of Sites
  • Policies
    • Need protocols to minimize risks (FOIA, public records, 1 st Amendment).
    • Fairfax County developed a social media appendix to our Web Content Policy.
    • Our E-Government steering committee is leading policy efforts – deputy county executive, IT, public affairs, libraries, attorney, others.
  • Day to Day Operations
    • What’s the purpose of the overall county account versus agencies?
    • Should agencies repeat info from others?
    • What if agencies don’t highlight something that should be?
    • HR issues: response expectations beyond business hours
  • H1N1 and Social Media
    • H1N1 Vaccine Clinics: We relied on our .gov site, Facebook and Twitter to provide real-time updates about mass H1N1 vaccination clinic; updated from EOC/JIC
  •  
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  • Snowmaggedon 2010
    • # of Facebook “Fans”
      • Feb. 3: 2,992
      • Feb. 16: 3,911
    • # of Facebook Interactions
      • Feb. 3-16: 585
  • Facebook Messages  Facebook Q&A with Residents 
  • What Is SlideShare?
    • The YouTube of PowerPoint presentations
    • Easily hosts slides so people can share, view and embed our information directly
  •  
  • How Could It Be Used?
    • Media could embed slides into a news article
    • HOA could embed slides of FY2012 budget onto its site
    • Interest groups such as the local Sierra Club could embed energy efficiency slides onto its site
    • Parents could E-mail slide links to their social networks
  • SlideCast
    • Allows MP3 audio track to be played along with a presentation so it’s a narrated package of info
    • Some county agencies have expressed a need for this tool -- not everyone can attend community meetings
    • Channel 16 helps agencies record audio files if necessary
  • IdeaScale Social Voting to Continue Our Efforts at Public Engagement
  • Social Voting
    • Allows ideas to be published and then others vote up or down; most popular ideas rise to the top
    • 29 federal government agencies using IdeaScale right now to collect input
  • IdeaScale Pilot
    • Snow Summit on March 16
      • Asked people for comments on improving snow removal and related issues; shared all feedback with BOS, VDOT and others
      • 69 Ideas, 120 Comments, 1,486 Votes
  • IdeaScale Pilot
  • NewsWire: Ask Fairfax! NewsWire now feature chats with county staff. This is a way for us to engage our community through online tools. We are hosting a variety of topics from all agencies, departments, offices and more. A topic is posted online and then questions may be submitted a few days in advance. We then have the guest(s) answer the submitted and live questions for 1 hour.
  • NewsWire: Podcasts Podcasts will continue: News to Use, Health & Safety, Board of Supervisors Recap; Parks and libraries also produce podcasts
  • NewsWire: Flickr One countywide account started in May; 98,000+ views of our pictures.
  • Future Trends: Mobile
    • Information will spread even faster in social ways on mobile devices such as the iPhone
      • More mobile phone users in the world than desktop computer users.
      • More phones allow direct uploads of text, video and photos to social media sites.
      • How do we respond/participate as governments?
  • Changing Times Anyone with a cell phone or a computer can be a reporter and share pics, tweets and more; rapidly changing world
  • Changing Times
  • Changing Times
  • More Change Video that asks the question, “Is Social Media a Fad?” http:// www.youtube.com/watch?v =lFZ0z5Fm-Ng
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  • Questions? Comments? Discussion?
  • Future Trends: Mobile
    • Personal use of Facebook and Twitter vs. using them for work-related events (schools, clubs, special events)
    • Understanding that the school system doesn’t control what individuals, PTAs, parents, or students post about them on social media
    • Effective use of blogs
    • You Tube channels; how to use them, how to search for posted videos