Social Media:  Staying in Touch with  Today’s Online Community   Jeremy Lasich, Deputy Director Office of Public Affairs [...
What Is Social Media? <ul><li>Traditional media (newspapers, television, radio, books, CDs) can’t be changed. </li></ul><u...
What Is Social Media? <ul><li>Social media is one aspect of a wider Government 2.0 movement that engages people, fosters c...
Social Media Tools <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Wikipedia </li><...
Why Use Social Media? <ul><li>Traditional media on the decline with layoffs, budget cuts, fewer printed pages and minutes ...
Why Use Social Media? <ul><li>We, the government, are viewed as simply one content provider and everyone else has just as ...
Stats <ul><li>The Washington Post </li></ul><ul><ul><li>665,000 print circulation </li></ul></ul><ul><li>washingtonpost.co...
Change Video that highlights many of the communications and technology changes http:// www.youtube.com/watch?v =6ILQrUrEWe8
What Have We Done? <ul><li>Podcasts & RSS: 2007 </li></ul><ul><li>YouTube: February 2008 </li></ul><ul><li>Facebook: March...
What Have We Done? <ul><li>Twitter: January 2009 </li></ul><ul><li>SlideShare: March 2010 </li></ul><ul><li>IdeaScale: Mar...
Facebook Stats
Demographics Debunked <ul><li>Fairfax County’s Facebook Fans: </li></ul><ul><li>90%  age 25+  58%  age 35+ </li></ul>
Twitter Metrics
YouTube Metrics <ul><li>98  videos uploaded </li></ul><ul><li>45,138  views of those videos </li></ul>
YouTube Metrics
Current Roster of Sites
Policies <ul><li>Need protocols to minimize risks (FOIA, public records, 1 st  Amendment). </li></ul><ul><li>Fairfax Count...
Day to Day Operations <ul><li>What’s the purpose of the overall county account versus agencies?  </li></ul><ul><li>Should ...
H1N1 and Social Media <ul><li>H1N1 Vaccine Clinics: We relied on our .gov site, Facebook and Twitter to provide real-time ...
 
 
Snowmaggedon 2010  <ul><li># of Facebook “Fans” </li></ul><ul><ul><li>Feb. 3:  2,992 </li></ul></ul><ul><ul><li>Feb. 16:  ...
Facebook Messages   Facebook Q&A with Residents  
What Is SlideShare? <ul><li>The YouTube of PowerPoint presentations </li></ul><ul><li>Easily hosts slides so people can sh...
 
How Could It Be Used? <ul><li>Media could embed slides into a news article </li></ul><ul><li>HOA could embed slides of FY2...
SlideCast <ul><li>Allows MP3 audio track to be played along with a presentation so it’s a narrated package of info </li></...
IdeaScale Social Voting to Continue Our Efforts at Public Engagement
Social Voting <ul><li>Allows ideas to be published and then others vote up or down; most popular ideas rise to the top </l...
IdeaScale Pilot <ul><li>Snow Summit on March 16 </li></ul><ul><ul><li>Asked people for comments on improving snow removal ...
IdeaScale Pilot
NewsWire: Ask Fairfax! NewsWire now feature chats with county staff. This is a way for  us to engage our community through...
NewsWire: Podcasts Podcasts will continue: News to Use, Health & Safety, Board of Supervisors Recap; Parks and libraries a...
NewsWire: Flickr One countywide account started in May; 98,000+ views of our  pictures.
Future Trends: Mobile <ul><li>Information will spread even faster in social ways on mobile devices such as the iPhone  </l...
Changing Times Anyone with a cell phone or a computer can be a reporter and share pics, tweets and more; rapidly changing ...
Changing Times
Changing Times
More Change Video that asks the question, “Is Social Media a Fad?”  http:// www.youtube.com/watch?v =lFZ0z5Fm-Ng
 
 
Questions? Comments? Discussion?
Future Trends: Mobile <ul><li>Personal use of Facebook and Twitter vs. using them for work-related events (schools, clubs,...
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Social Media - Staying in Touch with Today's Online Community

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Social Media - Staying in Touch with Today's Online Community

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  • Explain the changing paradigm, but also discuss that social media shouldn’t be thought of as separate from other outreach methods – natural evolution of the Web.
  • Explain the changing paradigm, but also discuss that social media shouldn’t be thought of as separate from other outreach methods – natural evolution of the Web.
  • Small example of the viral nature of social media and how it empowers people to share our information – especially important during an emergency.
  • Putting to bed the myth that only high school or college kids use these tools
  • Emphasize and set the tone of information dissemination – there are growing gaps in our communities as traditional media buckle under economic pressures. Even here, washingtonpost provides little coverage of what we all do, for example.
  • Emphasize and set the tone of information dissemination – there are growing gaps in our communities as traditional media buckle under economic pressures. Even here, washingtonpost provides little coverage of what we all do, for example.
  • Social Media - Staying in Touch with Today's Online Community

    1. 1. Social Media: Staying in Touch with Today’s Online Community Jeremy Lasich, Deputy Director Office of Public Affairs [email_address]
    2. 2. What Is Social Media? <ul><li>Traditional media (newspapers, television, radio, books, CDs) can’t be changed. </li></ul><ul><li>Social media is interactive . </li></ul><ul><li>Social media allows for real-time feedback. </li></ul><ul><li>Anybody can publish social media. </li></ul><ul><li>Social media is infinite with no limitations on length or quantity. </li></ul><ul><li>Social media is linkable and easily reused. </li></ul>
    3. 3. What Is Social Media? <ul><li>Social media is one aspect of a wider Government 2.0 movement that engages people, fosters collaboration and provides even more transparency. </li></ul><ul><li>Social media is just another set of tools; we already use: </li></ul><ul><ul><li>Web sites </li></ul></ul><ul><ul><li>News releases </li></ul></ul><ul><ul><li>Hotlines/Phone Numbers </li></ul></ul><ul><ul><li>News conferences </li></ul></ul><ul><ul><li>Brochures </li></ul></ul>
    4. 4. Social Media Tools <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Wikipedia </li></ul><ul><li>Flickr </li></ul><ul><li>Blogs </li></ul><ul><li>And many more examples … </li></ul>
    5. 5. Why Use Social Media? <ul><li>Traditional media on the decline with layoffs, budget cuts, fewer printed pages and minutes of coverage. </li></ul><ul><li>Who fills the void? How do messages and information spread? How do we tell people directly what’s going on at the local level? </li></ul><ul><li>Important to get content where the eyeballs are. </li></ul>
    6. 6. Why Use Social Media? <ul><li>We, the government, are viewed as simply one content provider and everyone else has just as much power (though not necessarily the same credibility) to provide public information. </li></ul><ul><li>Help others become our information ambassadors. </li></ul><ul><li>Answer questions and provide quality customer service. </li></ul>
    7. 7. Stats <ul><li>The Washington Post </li></ul><ul><ul><li>665,000 print circulation </li></ul></ul><ul><li>washingtonpost.com </li></ul><ul><ul><li>14 million monthly unique visitors worldwide </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>300 million active users worldwide </li></ul></ul><ul><li>YouTube </li></ul><ul><ul><li>100 million daily views worldwide </li></ul></ul>
    8. 8. Change Video that highlights many of the communications and technology changes http:// www.youtube.com/watch?v =6ILQrUrEWe8
    9. 9. What Have We Done? <ul><li>Podcasts & RSS: 2007 </li></ul><ul><li>YouTube: February 2008 </li></ul><ul><li>Facebook: March 2008; </li></ul><ul><ul><li>Re-launched as business page Oct. 2008 </li></ul></ul><ul><ul><li>Re-launched with comments March 2009 </li></ul></ul><ul><li>MySpace: March 2008; R.I.P March 2009 </li></ul>
    10. 10. What Have We Done? <ul><li>Twitter: January 2009 </li></ul><ul><li>SlideShare: March 2010 </li></ul><ul><li>IdeaScale: March 2010 </li></ul><ul><li>Flickr: May 2010 </li></ul>
    11. 11. Facebook Stats
    12. 12. Demographics Debunked <ul><li>Fairfax County’s Facebook Fans: </li></ul><ul><li>90% age 25+ 58% age 35+ </li></ul>
    13. 13. Twitter Metrics
    14. 14. YouTube Metrics <ul><li>98 videos uploaded </li></ul><ul><li>45,138 views of those videos </li></ul>
    15. 15. YouTube Metrics
    16. 16. Current Roster of Sites
    17. 17. Policies <ul><li>Need protocols to minimize risks (FOIA, public records, 1 st Amendment). </li></ul><ul><li>Fairfax County developed a social media appendix to our Web Content Policy. </li></ul><ul><li>Our E-Government steering committee is leading policy efforts – deputy county executive, IT, public affairs, libraries, attorney, others. </li></ul>
    18. 18. Day to Day Operations <ul><li>What’s the purpose of the overall county account versus agencies? </li></ul><ul><li>Should agencies repeat info from others? </li></ul><ul><li>What if agencies don’t highlight something that should be? </li></ul><ul><li>HR issues: response expectations beyond business hours </li></ul>
    19. 19. H1N1 and Social Media <ul><li>H1N1 Vaccine Clinics: We relied on our .gov site, Facebook and Twitter to provide real-time updates about mass H1N1 vaccination clinic; updated from EOC/JIC </li></ul>
    20. 22. Snowmaggedon 2010 <ul><li># of Facebook “Fans” </li></ul><ul><ul><li>Feb. 3: 2,992 </li></ul></ul><ul><ul><li>Feb. 16: 3,911 </li></ul></ul><ul><li># of Facebook Interactions </li></ul><ul><ul><li>Feb. 3-16: 585 </li></ul></ul>
    21. 23. Facebook Messages  Facebook Q&A with Residents 
    22. 24. What Is SlideShare? <ul><li>The YouTube of PowerPoint presentations </li></ul><ul><li>Easily hosts slides so people can share, view and embed our information directly </li></ul>
    23. 26. How Could It Be Used? <ul><li>Media could embed slides into a news article </li></ul><ul><li>HOA could embed slides of FY2012 budget onto its site </li></ul><ul><li>Interest groups such as the local Sierra Club could embed energy efficiency slides onto its site </li></ul><ul><li>Parents could E-mail slide links to their social networks </li></ul>
    24. 27. SlideCast <ul><li>Allows MP3 audio track to be played along with a presentation so it’s a narrated package of info </li></ul><ul><li>Some county agencies have expressed a need for this tool -- not everyone can attend community meetings </li></ul><ul><li>Channel 16 helps agencies record audio files if necessary </li></ul>
    25. 28. IdeaScale Social Voting to Continue Our Efforts at Public Engagement
    26. 29. Social Voting <ul><li>Allows ideas to be published and then others vote up or down; most popular ideas rise to the top </li></ul><ul><li>29 federal government agencies using IdeaScale right now to collect input </li></ul>
    27. 30. IdeaScale Pilot <ul><li>Snow Summit on March 16 </li></ul><ul><ul><li>Asked people for comments on improving snow removal and related issues; shared all feedback with BOS, VDOT and others </li></ul></ul><ul><ul><li>69 Ideas, 120 Comments, 1,486 Votes </li></ul></ul>
    28. 31. IdeaScale Pilot
    29. 32. NewsWire: Ask Fairfax! NewsWire now feature chats with county staff. This is a way for us to engage our community through online tools. We are hosting a variety of topics from all agencies, departments, offices and more. A topic is posted online and then questions may be submitted a few days in advance. We then have the guest(s) answer the submitted and live questions for 1 hour.
    30. 33. NewsWire: Podcasts Podcasts will continue: News to Use, Health & Safety, Board of Supervisors Recap; Parks and libraries also produce podcasts
    31. 34. NewsWire: Flickr One countywide account started in May; 98,000+ views of our pictures.
    32. 35. Future Trends: Mobile <ul><li>Information will spread even faster in social ways on mobile devices such as the iPhone </li></ul><ul><ul><li>More mobile phone users in the world than desktop computer users. </li></ul></ul><ul><ul><li>More phones allow direct uploads of text, video and photos to social media sites. </li></ul></ul><ul><ul><li>How do we respond/participate as governments? </li></ul></ul>
    33. 36. Changing Times Anyone with a cell phone or a computer can be a reporter and share pics, tweets and more; rapidly changing world
    34. 37. Changing Times
    35. 38. Changing Times
    36. 39. More Change Video that asks the question, “Is Social Media a Fad?” http:// www.youtube.com/watch?v =lFZ0z5Fm-Ng
    37. 42. Questions? Comments? Discussion?
    38. 43. Future Trends: Mobile <ul><li>Personal use of Facebook and Twitter vs. using them for work-related events (schools, clubs, special events) </li></ul><ul><li>Understanding that the school system doesn’t control what individuals, PTAs, parents, or students post about them on social media </li></ul><ul><li>Effective use of blogs </li></ul><ul><li>You Tube channels; how to use them, how to search for posted videos </li></ul>
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