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Snow Summit: Fairfax County Communications
 

Snow Summit: Fairfax County Communications

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On March 16, the Fairfax County Board of Supervisors' Transportation Committee hosted a Snow Summit to assess both what worked well and what did not at the state — Virginia Department of ...

On March 16, the Fairfax County Board of Supervisors' Transportation Committee hosted a Snow Summit to assess both what worked well and what did not at the state — Virginia Department of Transportation — and county levels. The lessons learned from this summit will be invaluable not only for the next snow storm, but for any emergency.

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    Snow Summit: Fairfax County Communications Snow Summit: Fairfax County Communications Presentation Transcript

    • Snow Communications
      Winter 2010
      Merni Fitzgerald, Director, Fairfax County Office of Public Affairs
      Barbara Hunter, Assistant Superintendant, Fairfax County Public Schools
    • Coordinated, Multichannel
      Coordinated and multichannel public information efforts for February blizzards from Feb. 3 to Feb. 16
    • Coordinated
      Countywide & county agency messages
      State info: VDOT, VDEM, State Police
      Board communications
      Conference calls
      Hotlines
      School information (such as snow clearing volunteer day)
    • Multichannel
      County Web Site
      GIS Maps
      CEAN Alerts
      Social Media (Facebook, Twitter, YouTube)
      Media Relations
      HOA Outreach
      Employee Communications
    • Status Updates
    • Safety Messages, Tips, News Releases
    • Maps
    • Facebook Messages 
      Facebook Q&A with Residents 
    • Facebook Messages and Community Interaction
    • Facebook Metrics
      # of “Fans”
      Feb. 3: 2,992
      Feb. 16: 3,911
      # of Facebook Interactions
      Feb. 3-16: 585
    • Twitter
    • YouTube
    • Media Relations
    • HOA Outreach
    • Employee Communications
    • Fairfax County Public Schools
      Used Multiple Channels of Communication
      • Web (www.fcps.edu) (average 218,164 visits daily)
      • Channel 21 crawl
      • Keep in Touch emergency notification system
      (191,300 e-mails; 10,000 text messages)
      • Facebook (13,100 fans)
      • Twitter (2,200 followers)
      • Local television, radio stations
      Frequency of Messages
      • Daily from February 2 to February 16, 2010
    • Fairfax County Public Schools
      Message #1: Snow Closures
    • Fairfax County Public Schools
      Message #2: Reopening schools to parents
      Superintendent communications: Letter sent via Keep in Touch, posted on home page, and recorded voice mail to homes
      Dear Parents or Guardians:
                     
              … Barring any significant additional snow accumulations, we do anticipate opening on Tuesday, February 16, with a two-hour delay to ensure that rush hour traffic has subsided and our children can walk safely to their bus stops or to school. However, we will continue to need your assistance when school re-opens to ensure that our students remain safe.  … I personally want to thank you for your patience and understanding in knowing that student safety is our top priority. 
       
      Jack D. Dale Superintendent Fairfax County Public Schools
    • Fairfax County Public Schools
      Message #2: Reopening schools to community
    • Fairfax County Public Schools
      Message #3: Snow makeup options
    • Fairfax County Public Schools
      Parklawn Elementary School staff express their sentiments during the blizzard
    • Public Feedback for Snow Summit
      March 3-15
      111 E-mails
      69 Ideas, 120 Comments, 1,486 Votes
      5 Phone Messages