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Setting up your etsy shop handout
Setting up your etsy shop handout
Setting up your etsy shop handout
Setting up your etsy shop handout
Setting up your etsy shop handout
Setting up your etsy shop handout
Setting up your etsy shop handout
Setting up your etsy shop handout
Setting up your etsy shop handout
Setting up your etsy shop handout
Setting up your etsy shop handout
Setting up your etsy shop handout
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Setting up your etsy shop handout

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Create an Etsy Online Craft store to sell Handmade items.

Create an Etsy Online Craft store to sell Handmade items.

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  • 1. Setting Up Your Etsy Shop http://www.etsy.com/blog/en/2013/the-seller-handbook-archive/#gettingstarted Part one
  • 2. Things to consider when choosing a shop name:! • Be original: Interesting names will stick with those who visit your shop. Names that involve physical things will evoke a visual image, which can help form a more powerful memory.An interesting word or phrase that is meaningful for you can add a bit of history and a point of interest. • Show your style: Choose a name that reflects your style. If your items are elegant, choose an elegant name. If your items are quirky or clever, you want your name to speak to that aesthetic. Let your own unique point of view as an artist shine through in everything about your shop, especially your name! • Spelling counts: Pick something that is easy to pronounce and spell.The former helps people remember your name, the latter makes it easy to find you again! • Take the shop name memory test: Sit down with a piece of paper and the writing utensil of your choice and ask yourself:“What shops do I know the name of on Etsy?” It doesn’t have to be your favorite shop or any reason other than the fact that you remembered their name.This is key.After you have your list of remembered names, take a look at them.Why are they so memorable? After asking yourself these questions, learn from what these sellers have done to create your own memorable name. • Google it: Search for your intended name on Google.Will you be able to be the top result? Avoid generic names that you won’t be able to “own.” While you’re at it, check to see if the name is available on Twitter, Facebook, and any other social networks you plan to use. • Know the law: Think about legalities. Some words and names are trademarked, so do your homework first to avoid a possible conflict later. Consider consulting an attorney if you need specialized advice in this area. • Capitalize multiple words: Once you have decided on a name for your shop, take advantage of capital letters to make the appearance of your shop name more coherent. If you have two words in your shop name, create a visual separation by making the first letters of each word capital letters instead of lowercase.  For example,“BoyfriendLetters” reads so much better than “boyfriendletters.” Plus, capitalization doesn’t make a difference when people type your shop name in their browser, so it won’t be harder for them to find you. • The power of search: If you are selling a very specific product or certain type of supply, it wouldn’t hurt to actually put the basic name of what you are selling in your shop name; this may help you show up in search engines whenever someone searches for this item. But be careful: if you’re thinking about branching out to other types of items, you may not want to follow this tip.There are advantages to having a name that will allow you to sell a range of items, since many sellers evolve over time. • Keep it consistent: Use the same name everywhere — as your Etsy shop name, in your banner, on your blog, and on any social networking sites you use.This makes it super easy for buyers to find your shop! • Get some feedback: Ask others who are in your target market what they think about your name.Your Etsy team can be a great place to get advice and feedback as well.Ask what they’d expect a shop with this name to be about. • Make sure it’s worth it: Does your new name reflect a change in product? Is it much easier to remember? Does it fit much better with the image of your shop? If
  • 3. How to Write Enticing Item Descriptions! 1. Create an inverted pyramid. The most important information about your item should be first in your description — not only because shoppers want the details on your items as soon as possible, but also because it’s a smart way to optimize the way your description displays in Google search results. Feel free to repeat the words used in your item title. 2. Just like a good therapist suggests, use “I” statements. Speaking in the first person will help you connect with your visitor on an individual level — and isn’t that what they are looking for when they come to shop on Etsy? Show a bit of your personality! Think of your item descriptions like meeting a new friend: you want to be polite, but you also want to be your natural self. 3. Short paragraphs and bullet points are your friends. Visitors to your shop might be looking for a specific size or material, so make it easy for them to glean that info from your descriptions by cutting out superfluous language and making good use of bullet points. 4. Keep an eye on your Shop Stats. Maintain a list of the keywords visitors search for when they find your shop and write with these keywords in mind. Remember that your titles and tags are keywords used by Etsy search, but your most important tags and materials should also be scattered throughout your descriptions so that Internet search engines can find you too! External sites are more likely to pick up keywords from your descriptions than your list of tags. 5. End with a link. Did you know you can copy and paste Etsy URLs in your descriptions and they will function as a hyperlink? Use this to your advantage. If your visitor has read your item description and is not biting, don’t let them float away to another website, Etsy shop or back to their search results. Instead, give them a link to learn more about you, see your entire shop, check out a shop section or even link to a search within your shop. 6. Lastly, edit your description! See what sentences are too long and make them shorter. Short, sweet and punchy prose is easier for a buyer to connect with. Run your description through a spell checker. If English isn’t your first language, try to consult with an Etsy team member who can help look for grammatical errors.
  • 4. Questions your buyers are asking! ! 1.What is it? It may be totally obvious to you what the item is, but it might not be obvious to your customer. 2.What color is it? The color on your computer monitor may not be the same as mine. 3.How big is it? As a buyer I don’t want to guess if that painting will fit over my fireplace or if those earrings are going to hang past my shoulders. 4.What is it made from? What materials and techniques are used? 5.How do I care for it? Can I wash and dry that wool sweater? 6.Who should buy it? or Who should NOT buy it? Is it appropriate for pregnant women? Children? Pets? 7.What is it used for? Is it decorative? Does it have a function? Both? 8.What does it feel like? Is that scarf soft to the touch? What’s the texture like? Is that necklace very heavy? 9.How does it work? Does it slip over my head? Is there a clasp? Do I tie it around my waist? 10.Why is this one better than the one in the next shop? What special skills, materials, or ideas do you use that make your item the best? 11.Do I get everything in the picture? I see 12 items in your picture, do I get them all? Only one? Does that lovely bauble in the background come with it or is it just for display? 12.Will it fit me? When I shop in a brick and mortar shop I might try on 12 things and find only 1 that fits well. I am taking a BIG chance on buying clothes online. Please make it easier for me by offering extensive measurement and sizing information. Don’t assume that your customer will know what you mean by “small” or “large.” 13.What if it doesn’t fit? Am I stuck with it? Will you exchange it? Who pays to ship it back? 14.Is it ready to use? Is that painting ready to hang? Do I need to frame it first? 15.How does it arrive? Is it gift wrapped? Is it ready to ship or is it made to order? 16.Will I get the EXACT item in the photo? Is it a stock photo or do I get the exact item? 17.Is it gonna stink? Does that vintage item have a funky, musty odor? Does the seller smoke while he creates that item? 18.How do I know it’s “vintage”? What kind of research did you do to determine how old that item is? Is it marked? Is there a date on it? Are you experienced with vintage and antique items? 19.What do those fancy terms mean? Don’t take for granted that your customer knows what a cabochon is or what giclee or gocco means. 20.Can I live without this item? Chances are your customer can easily live without your items. It’s your job to SELL it to them. Let them know why owning this item is so wonderful. Are they going to feel like a princess with that lovely bracelet? Is that platter not only functional, but makes a wonderful work of art? Is that item the perfect gift for hard-to-buy-for people? Does the item evoke certain emotions? Tell us what’s so great about it!
  • 5. Why Stocking Your Shop Is Important! Items help you get found. The most common way that someone will find your shop is via one of your items. Customers may find an item in search, or see it featured on Etsy or on a blog. Once they get to an item, they now have access to your shop.The more items you have out there, the more ways you have to be found. Make more sales to one customer. If you have a well-stocked shop, you’re more likely to sell multiple items to one customer since there is more for them to choose from. Plus, for many types of items, the customer may want to buy multiple items from one seller to save on shipping. In this case, they will find a well-stocked shop that will allow them to do that. Make sure you benefit from this by offering free secondary shipping if it doesn’t cost you extra. Fresh merchandise keeps shoppers coming back. If you add new items regularly, fans of your shop will want to check back often to see what’s new.
  • 6. Tips for Stocking Your Shop! Renew sold items you can make again. You’ve already done all the work of taking the photos and creating the listing. If you can make this item again, relist it when it sells!You can recreate it when someone orders. Successful sellers tend to sell items they can make over and over again. Focus on what’s doing well. If you’re figuring out what to sell, take note of what people seem most interested in — what sells the most, what gets the most hearts and views? What do you enjoy making or curating the most? What items do you make a nice profit on? These can give you good direction on what to sell more of. Keep it cohesive. Having a cohesive shop is what makes having a well-stocked shop so beneficial. If a shopper comes in on one of your items, and the rest of your shop appeals to that same customer, there are now a variety of items they might buy. If you’ve ever seen something cute in a shop window and then gone in and bought something else, you know how this works.This is a major way sales are made on Etsy. If you have this, great! However, lots of new shops start out selling a wide variety of things.This is fine if you’re getting started and want to see what works, but you’ll probably want to create a cohesive line at some point. If you’re in the “testing the waters” phase, you may not want to go as wild with adding lots of items — after all, you don’t want to do a lot of extra work if you are going to narrow it down later. Pay special attention to what’s popular and make more of that as you stock up. Add more styles. Sometimes I see a new seller with, say, one skirt made up in 20 colors.When you’re stocking your shop, focus more on making more styles rather than a lot of extra colors.Why? People are unlikely to buy two of the same skirt, but they might buy a miniskirt and maxi skirt, or a skirt and a dress. Plus, you’ll get found by people who are looking for all of those things. Create a chart of your options and put it into your listings.Yes, it’s great to see something made up in your various color options as separate listings with their own photos, but you can do this as time goes on. Consider photographing and listing separately any custom orders in colors that you wish to carry.
  • 7. Common Question about Stocking Your Shop! How many items? This depends on what you are selling and your personal preference. In general, shops with higher-priced and more labor-intensive items tend to have fewer items. Those selling jewelry with commercial components frequently make a goal of having 100 items in their shop. Look at successful sellers of similar items whose shops are where you want your shop to be and see how stocked their shops are. Should I wait until I have a lot of items to start selling? No! Start with what you have.You can add items as you go — perhaps create a weekly listing goal for yourself. Having an Etsy shop is fun, and getting views, hearts, and sales while you stock up will keep you motivated!
  • 8. Why Your Profile and Product Need a Compelling Story! • Think of your favorite celebrity or role model of success. Steven Spielberg? Martha Stewart?Your great-aunt? What is that you remember about them? Odds are, it’s their story — from humble beginnings to stardom or other versions of success, to how they live their life today. People’s stories are what we connect with most.The same is true in business.And it’s at the heart of the DIY culture on Etsy. • We often self-sabotage our ability to connect with people. If you’ve ever been out on a date or a job interview, you know that feeling when you second-guess yourself:”Did I say the right things?” Let’s talk about your Etsy Profile and why you need to tell a story here as well. • On the Internet, the “about” page is one of the most important elements of any website. If you pull up Google Analytics you’ll often find that the “about” page is one of the top 5 pages that people visit. [Ed. note, check out your Shops Stats to see how many people are viewing your Public Profile.] It’s where people go to locate themselves in your story and to decide if there’s something of relevance for them on your website.This is core to building a brand.And since you’re probably the creative genius behind your artistic creations, your Etsy Profile needs to capture your personal story with flair.
  • 9. Share your story! 1. Nail down precisely why you are relevant. Right out of the gate you want to establish your relevance for your viewer — who you are, what you do, and who you serve.This is basic positioning. In the case of an Etsy Profile, you want to describe your shop’s focus and specialty (for example, fashion, knits, jewelry, prints, etc.) and for what audience (vintage lovers, tweens, etc.). 2. Fly your freak flag. Let your audience in on your secret passion.Are you embarrassingly obsessed with pastels? Do you have an entire steampunk ensemble that you wear to cons? Maybe you’re unable to create something that doesn’t have polka dots! Describe what makes your pulse race or your heart sigh contentedly. 3. Explain your superhero origins. Provide a back story for your passionate streak of genius. Maybe you discovered your true talents in the 4th grade pageant. Go ahead and reveal that crazy thing that happened freshman year of college (if it’s good, they’ll remember you for it).Anchor your brand story in the past, and establish “natural authority” for your subject. Pedigree is always nice, and it can be established in any number of creative ways (your uncle was a tailor, your grandmother was a jungle explorer, your dad is a race car driver…) 4. Show your trophies. If you’re a DIY revolutionary, you want to balance your story with external validation, so that your authority in your arena doesn’t just feel like fairy tales from the land of make believe (and if your arena is fairy tales from the land of make believe, get some testimonials from Snow White, Donald Duck and the rest of the gang). Mention media outlets, recognition, credentials, or other markers that reinforce your “in-demand” success, although be careful not to lead with bragging and boasting (this can be a total turnoff). Lead with your story first. 5. Be authentic (even if you’re eccentric).Your Etsy Profile needs your personality.You don’t have to go open kimono and share your entire life story or every detail imaginable, but you do want a few details that are uniquely you — hobbies, guilty pleasures, and idiosyncrasies. For example, I’m left-handed, color-blind, and eat more chocolate than the average human.And my TV guilty pleasures are Millionaire Matchmaker and Celebrity Rehab. Now don’t you suddenly feel like we were separated at birth?
  • 10. Service Tips for Sellers: Creating Policies That Work! 1.Be informative.Your policies are a great place to detail your processes.What do buyers absolutely need to know when they buy from your shop? Provide important information about how you do business, like your shipping turnaround time, whether or not you offer refunds or exchanges, how you handle customs and duty fees, and what types of payments you accept. 2.Stay positive. Use your policies to emphasize the over-the-fence,World-Series kind of customer service you provide. Stay upbeat by avoiding negative or accusatory phrases, like “I don’t take any responsibility.” Create policies that you would appreciate and trust as a buyer. 3.Research. Take a look at other sellers whom you admire.What about their policies are compelling? Do they make you want to purchase from their shop? 4.Be fair. Policies are designed to protect both you as a seller and your buyers. Offer assurance and instill confidence in wary buyers with policies that are safe, fair and respectful. 5.Keep it simple. Policies that are overly wordy can sometimes be confusing and may turn a customer away. Craft your policies in clear, concise sentences. 6.Listen up. What are common questions  shoppers ask you? If you receive similar questions from multiple buyers, consider reworking your policies to provide more info up front, so buyers don’t have to convo you. 7.Special sauce. What is it about your business that is special? Maybe it’s the handmade packaging you include with every order or your super speedy custom work. Make sure your policies communicate what distinguishes you and your items. 8.Be flexible. Shop policies are as unique as the items in your shop, so take time to develop policies that will help you and your growing business. It’s a continuing process that  goes hand in hand with learning what works and what doesn’t for your shop.
  • 11. Your First Sale! 1. Communicate. Send your buyer an Etsy Conversation to thank her for her order. If she paid with check or money order, let her know you’ll ship once it clears. If a customer (or potential customer) writes to you, it’s always a good idea to respond quickly.This shows that you are on the ball! 2. Make a pretty package. Etsy sellers are known for sending thoughtful packages. Since this is your first sale, you may not have a ton of materials, but even a piece of tissue paper can make all the difference.Tuck in a thank-you card with a hand-written note (you can DIY this out of a scrap of pretty paper).Tuck in a business card if you have one. If not, remember to write your Etsy shop name somewhere on your thank-you card. Check out these DIY packaging ideas for some inspiration! 3. Ship quickly. Your buyer is anxiously awaiting her package! Impress her by shipping the item as quickly as possible. 4. Mark as shipped. Note that you’ve shipped the item on your Sold Orders page. If you have a tracking number, you can include it in the Shipping Notification, an option that appears after you mark the item as shipped. 5. Leave feedback. Once the transaction is complete, thank your buyer with positive feedback and a friendly comment. Many new sellers wonder how to get a customer to leave feedback. Many buyers don’t leave feedback, so be patient! However, here is a little trick to improve your chances:When you first write to the customer, include a line like,“I want you to be completely satisfied! Please let me know if there are any issues or questions with your order. If you’re pleased with your purchase, please feel free to leave me feedback.” Include a link to the Feedback page, and voila!
  • 12. Setting Up Your Etsy Shop http://www.etsy.com/blog/en/2013/the-seller-handbook-archive/#gettingstarted Part two

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