Transcript of "Main Task Evaluation by Fahmida Begum"
EvaluationBy Fahmida Begum
In what ways does your media product use, develop or challenge forms and conventions of real media products?Our media product is intended to be a teen drama with elements of crime in it.Teen dramas tend to be filmed in locations such as park and the streets which iswhat my group has done. In Kidulthood, there is a shot of three boys at the parkwhich is similar to a shot in my final product where there are three boys at the park.All of the characters, in Kidulthood and my product are all black which enables usto represent different groups of people and such. We decided that as teen drama’srelated to crime – especially knife crime or gun crime – usually are based on blackmales characters, we also decided to do this as this is obviously effective.
The way characters talk are also similar between Kidulthood and my product. Thecharacters use a lot of slang and colloquial language. They talk really informally and very‘street.’ In the first image – Kidulthood – the main character is introduced in a shot alone which is what I have also done in my final product as demonstrated in the image below. In the first image – Kidulthood – three of the main characters are introduced together and we see the relationship between them which is also the same case for my product.
How does your media product represent particular social groups? The two characters which have been circled in red are wearing hoodies and actually have their hoodies up. This represent young people. Also people tend to have negative stereotypes about young people in hoodies – for example, they are trouble makers and related to gangs and crime, etc – and the fact that two of these characters are dressed in a way which provokes these stereotypes and in the film they are seen to conform to these stereotypes. The character on the right is seen to be asking for a fight at one pint of the film, and the character is involved in stabbing.
This shot portrays violence. Thecharacter in the hoodie is seen to bereaching into his bag and then laterwe hear and see Harvey beingstabbed, so we know that the boywas reaching for his knife.Black males, especially ones dressedin hoodies like this character usuallyare stereotyped and are associatedwith gangs, stabbings, crime, etc andthis character actually conforms tothese associations of negativeactivities, especially as he is the onethat does the stabbing.
What kind of media institution might distribute your media product and why?Pathé Pictures International is a distribution company which may distribute my filmand Cipher Films is a production company which could also help distribute my film.This is because they have been involved in the distribution of films such asAdulthood and Kidulthood , both which are teen dramas and are very similar films tomy product. Examples of similarities between Kidulthood and my product. Kidulthood My product Similarity: 3 boys socialising at the park Similarity: violence and use of knife for stabbing
Who would be the audience for your media product?Initially we decided that our target audience would be both males and females agedbetween 15-35 seeing as secondary research based on cinemagoers showed thatcinemas and watching films were most popular amongst people aged between 15-35.However, we decided that our target audience are 15-21 year olds as they like watchingteen dramas as our primary research shows and so are more likely to be interested inour film as it is a teen drama.
We also chose to have both males andfemales as our target audience as ourresearch showed that both genders werepretty much equal in terms of visiting thecinema and watching films and the type offilms they liked to watch.
How did you attract/address your audience? This character is seen to be dressed in a pair of Adidas tracksuits, Adidas hoodie and trainers. Research showed that sporty clothing was very popular amongst the target audience.This character is dressedin a mac, leggings, ugg This character is seenboots and a hat and again to be dressed in athis is more of a casual smart casual outfitlook which is also which consists of bluefavoured by 15-21 year chino style trousers, aolds. Ugg boots have also top and a jacket withbecome more of a fashion a side bag. This sorttrend having a character of costume is alsodressed in more of the very popular amongstlatest fashion trends is the target audience.more likely to attract theaudience. These two male characters are dressed in jeans and hoodies and this again appeals to the audience because as primary research shows, the target audience like sportier clothes such as hoodies and trainers more than other styles of clothing,
The characters also use slang and colloquial language which appeals to the targetaudience who are 15-20 year olds as they also use the same kind of language.The characters are also seen to be hanging around at the park and socialising which iswhat the target audience enjoy doing. Primary research shows how socialising is one ofthe popular activities amongst 15-20 year olds.
What have you learnt about technologies from the process of constructing this product?There are many things to learn from planning, filming and editing your own productand you are always learning something new as you experiment with different typesof technology – from a function of the camcorder you didnt know existed to how toadd effects in Final Cut.FilmingFor filming, the following equipment were used:-Camcorder and tripod-Microphone, boom pole and headphonesAs we had already used equipment for filming before during the preliminary task, wesort of knew how to operate the equipment. However, as the camera person, I learntnew things about the camera such as how to put the lens back into which I didntknow how to before.
EditingDuring editing, we were able to use many different programmes: Final Cut was used to construct the film and to add transitions and effects. As I had already used Final Cut very briefly before during the editing process of the preliminary task, I already knew how to do the basic s such as adding in a transition and how to take out unwanted sections of footage, etc. For this main task, I had the opportunity to experience Final Cut better and learnt how to add more effects and more transitions and learnt how to export files from other sources such as Motion to make my product more interesting.
Motion was used to create titling for the product.Exporting thetext!
Unlike Final Cut, Motionallows you to make thewriting more interesting andallows you to make thetitling more creative byletting you add behaviourand such – for example asthe image shows, you canmake the text grow/shrink insize and have light rayscoming out of it.
Looking back at your preliminary task, what do you feel you have learnt in the progression to the full product?In the preliminary task, I didn’t do much research or planning. In the main task, thisis one thing I have improved on and have included lots of evidence of research andplanning. I have looked at examples of existing products and done target audienceresearch (both primary and secondary). This part of the process allowed me to seehow the research changes your final idea.In the preliminary task, my group weren’t very organised. Actors were only foundjust before filming so for the main task, actors were found and notified a week beforefilming was due to begin. Also for the preliminary task, the location of our film wasinside college and so for the main task, we used a couple of different location, suchas the park and the streets.
In the preliminary task, one mistake I made was that I didn’t plan each scene on adifferent storyboard. This is one mistake I learnt from and completed in the main task.One the first image, the two red circles indicate where the two scenes start. Preliminary task storyboard Main task storyboard
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