It's a never ending battle of making your cars
better and also trying to be better yourself.
Mercedes-Benz ranked among the top global
premium car brand
Founded by Karl Benz on June 28, 1926
Mercedes-Benz is headquartered
in Stuttgart, Germany.
Leader in luxury automobiles, buses, coaches,
Multinational division of the German
manufacturer Daimler AG
Merecedes SLS AMG 2013
The all new Merc-S Class 2014 Model
(Worth about a crore)
Mercedes-Benz traces its origins to Karl Benz's
creation of the first petrol-powered car
patented in January 1886.
The first Mercedes-Benz brand name vehicles
were produced in 1926.
Throughout the 1930s, Mercedes-Benz
produced the 770 model,a car driven by
The ‘three-pointed star’ is better
recognised around the world than
the Christian cross
– International Olympic Committee: Worldwide Symbol Recognition Survey, 1995
– Enduring Passion/Leslie Butterfield
Cars-Models such as Mercedes SLS
AMG, Mercedes S-Class
Buses and Trucks-
Mercedes-Benz produces a wide range of buses
and coaches, mainly for Europe and Asia.
Mercedes-Benz 600 or 600S Pullman Guard
limousines offer a "bulletproof" option
Average Mercedes Customer Profile:
Median income = $100K
2/3 were male
Technology is important
Very loyal to the Mercedes brand
Driving is a form of personal expression
Work hard and play hard
Michael Schumacher, a seven-time Formula One World
Champion drove for Mercedes (2010–2012)
Diverse ranges of Products – S-Class,Coupe,
World's leading Premium Quality Automobile
Key DNA Attributes for Reinvention
After six years of indifferent performance, it
sold more cars than market leader Audi in the
Among the Top-3 luxurious car maker.
Car ranges from 21 Lacs to 6 Crores(Pullman).
Example Mercedes-Benz World Firsts
integrated SeatbeltsSide Airbag
Every single 3 M-100 6.9 and 6.3V8 Mercedes
engine was hand-built
The businessman Emil Jellinek affectionately
called his daughter Adrienne by the pet name
The seats inside their cars are designed after
consultation with an orthopedic physician and
offer the kidney, back and knee-join areas with
The first passenger road car to have brakes on
all four wheels
C-Class having highest car sales among all
the Mercedes Benz car models
High-End Luxury Maker or Go for Growth?
“The best or nothing”
“The best for the customer”
Mercedes-Benz pioneered a system called Pre-
Safe to detect an imminent crash – and prepares
the car's safety systems to respond optimally
Mercedes-Benz was the first to introduce pre-
tensioners to seat belts, ESP.
Airbags were first introduced in the European
market, beginning with model year 1981 S-Class