Mercedes benz Presentation

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Complete information about Mercedes Cars,founder, Market shares, strategy and financial information. Pictures and video included.

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Mercedes benz Presentation

  1. 1. BY- MD FAHAD REG NO-121610040 MANIPAL UNIVERSITY,ICAS
  2. 2. It's a never ending battle of making your cars better and also trying to be better yourself. -KARL BENZ
  3. 3.  Mercedes-Benz ranked among the top global premium car brand  Founded by Karl Benz on June 28, 1926  Mercedes-Benz is headquartered in Stuttgart, Germany.  Leader in luxury automobiles, buses, coaches, and trucks.  Multinational division of the German manufacturer Daimler AG
  4. 4. Merecedes SLS AMG 2013 The all new Merc-S Class 2014 Model (Worth about a crore)
  5. 5.  Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car patented in January 1886.  The first Mercedes-Benz brand name vehicles were produced in 1926.  Throughout the 1930s, Mercedes-Benz produced the 770 model,a car driven by ADOLF HITLER.
  6. 6.  The ‘three-pointed star’ is better recognised around the world than the Christian cross – International Olympic Committee: Worldwide Symbol Recognition Survey, 1995 – Enduring Passion/Leslie Butterfield
  7. 7.  Cars-Models such as Mercedes SLS AMG, Mercedes S-Class  Buses and Trucks- Mercedes-Benz produces a wide range of buses and coaches, mainly for Europe and Asia.  Limousines Mercedes-Benz 600 or 600S Pullman Guard limousines offer a "bulletproof" option
  8. 8.  Average Mercedes Customer Profile:  Median income = $100K  Well-educated  2/3 were male  Technology is important  Very loyal to the Mercedes brand  Driving is a form of personal expression  Work hard and play hard
  9. 9. Michael Schumacher, a seven-time Formula One World Champion drove for Mercedes (2010–2012)
  10. 10. STRENGTH  Diverse ranges of Products – S-Class,Coupe, Roadster  World's leading Premium Quality Automobile Manufacturer  Brand Awareness  Innovations
  11. 11. Key DNA Attributes for Reinvention Assured Quality Exclusivity Authenticity Reliability
  12. 12.  After six years of indifferent performance, it sold more cars than market leader Audi in the July-September quarter.  Among the Top-3 luxurious car maker.  Car ranges from 21 Lacs to 6 Crores(Pullman).
  13. 13. 30 34 25 11 Market Share BMW AUDI MERCEDES OTHERS
  14. 14. Example Mercedes-Benz World Firsts Crumple Zone Collapsible Safety Steering Column Safety Headrests ABS Standard Airbag Seatbelt Tensioner Front Passenger Airbag Seats with integrated SeatbeltsSide Airbag ESP Brake Assist
  15. 15.  Every single 3 M-100 6.9 and 6.3V8 Mercedes engine was hand-built  The businessman Emil Jellinek affectionately called his daughter Adrienne by the pet name MERCEDES  The seats inside their cars are designed after consultation with an orthopedic physician and offer the kidney, back and knee-join areas with support  The first passenger road car to have brakes on all four wheels
  16. 16. C-Class having highest car sales among all the Mercedes Benz car models
  17. 17. High-End Luxury Maker or Go for Growth? “The best or nothing” “The best for the customer”
  18. 18. …it’s a cultural and social icon
  19. 19.  Mercedes-Benz pioneered a system called Pre- Safe to detect an imminent crash – and prepares the car's safety systems to respond optimally  Mercedes-Benz was the first to introduce pre- tensioners to seat belts, ESP.  Airbags were first introduced in the European market, beginning with model year 1981 S-Class
  20. 20. (Company Concerns)
  21. 21. Thank You

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