Mercedes Benz Car Automobile


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Presentation on Mercedes Benz, comes in Automoobile sector and it was founded by Karl Benz. Its competitors are BMW,Audi,Ferrraris

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Mercedes Benz Car Automobile

  1. 1. "The best or nothing"
  2. 2. It's a never ending battle of making your cars better and also trying to be better yourself. -KARL BENZ
  3. 3.      Mercedes-Benz ranked among the top global premium car brand Founded by Karl Benz on June 28, 1926 Mercedes-Benz is headquartered in Stuttgart, Germany. Leader in luxury automobiles, buses, coaches, and trucks. Multinational division of the German manufacturer Daimler AG
  4. 4. The all new Merc-S Class 2014 Model (Worth about a crore) Merecedes SLS AMG 2013
  5. 5.    Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car patented in January 1886. The first Mercedes-Benz brand name vehicles were produced in 1926. Throughout the 1930s, Mercedes-Benz produced the 770 model,a car driven by ADOLF HITLER.
  6. 6.  The ‘three-pointed star’ is better recognised around the world than the Christian cross – International Olympic Committee: Worldwide Symbol Recognition Survey, 1995 – Enduring Passion/Leslie Butterfield
  7. 7.    Cars-Models such as Mercedes SLS AMG, Mercedes S-Class Buses and TrucksMercedes-Benz produces a wide range of buses and coaches, mainly for Europe and Asia. Limousines Mercedes-Benz 600 or 600S Pullman Guard limousines offer a "bulletproof" option
  8. 8.         Average Mercedes Customer Profile: Median income = $100K Well-educated 2/3 were male Technology is important Very loyal to the Mercedes brand Driving is a form of personal expression Work hard and play hard
  9. 9. Michael Schumacher, a seven-time Formula One World Champion drove for Mercedes (2010–2012)
  10. 10. STRENGTH     Diverse ranges of Products – SClass,Coupe, Roadster World's leading Premium Quality Automobile Manufacturer Brand Awareness Innovations
  11. 11. Key DNA Attributes for Reinvention Exclusivity Assured Quality Authenticity Reliability
  12. 12.  After six years of indifferent performance, it sold more cars than market leader Audi in the July-September quarter.  Among the Top-3 luxurious car maker.  Car ranges from 21 Lacs to 6 Crores(Pullman).
  13. 13. Market Share 11 30 25 BMW AUDI MERCEDES 34 OTHERS
  14. 14. Example Mercedes-Benz World Firsts Collapsible Safety Steering Column Standard Airbag ABS Crumple Zone Safety Headrests Seatbelt Tensioner ESP Front Passenger Airbag Side Airbag Brake Assist Seats with integrated Seatbelts
  15. 15.     Every single 3 M-100 6.9 and 6.3V8 Mercedes engine was hand-built The businessman Emil Jellinek affectionately called his daughter Adrienne by the pet name MERCEDES The seats inside their cars are designed after consultation with an orthopedic physician and offer the kidney, back and knee-join areas with support The first passenger road car to have brakes on all four wheels
  16. 16. C-Class having highest car sales among all the Mercedes Benz car models
  17. 17. High-End Luxury Maker or Go for Growth? “The best or nothing” “The best for the customer”
  18. 18. …it’s a cultural and social icon
  19. 19.    Mercedes-Benz pioneered a system called PreSafe to detect an imminent crash – and prepares the car's safety systems to respond optimally Mercedes-Benz was the first to introduce pretensioners to seat belts, ESP. Airbags were first introduced in the European market, beginning with model year 1981 S-Class
  20. 20. (Company Concerns)
  21. 21. Thank You