MSOE Summer in the City, 2012BUILDING A SOCIAL MEDIA HOME BASE
FOCUS “Entry Level” Social Media Personal vs. Professional Purpose Understanding Social Media Developing a Personal Social Media Strategy Privacy and Security How to Begin The Future?
QUOTE Computing is not about computers any more. It is about living. Nicholas Negroponte Read more at http://www.brainyquote.com/quotes/topics/to pic_computers.html#38ppeR2mefRh14wG.9 9
SOCIAL MEDIA ON SOCIAL MEDIA Social Media Revolution 2012
OPTIMIZING YOUR SOCIAL WEB PRESENCE Interactivity Sharing Collaboration Web Web Web 1.0 2.0 3.0
AUDIENCE STATUS – SOCIAL MEDIA USE Do you currently have an account on: Facebook? A Blog? Twitter? LinkedIn? YouTube? Flickr? How much do you use these tools? How much do others use these tools?
PRIVACY AND SECURITY Assume PERMANENCE Use CAUTION Only access from the OFFICIAL site Don’t share PERSONAL data Assume everything is PUBLIC
QUOTE Getting information off the Internet is like taking a drink from a fire hydrant. Mitchell Kapor Read more at http://www.brainyquote.com/quotes/topics/to pic_technology.html#uv28WEzfQekOVmbQ. 99
START HERE… Create a blog – WordPress, BlogSpot, Tumblr Create a Facebook account Create a Facebook page (business) Create a LinkedIn account Get a Twitter account Get a Flickr account Get a YouTube account
BLOGS AND BLOGGING Web Log def (wikipedia.com) - "A type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video.“
WHY BLOG? Be “heard”! Constantly updated content Gives visitors a reason to return Become an EXPERT in your field Search Engine Optimization ENGAGEMENT with others
CREATE A FREE BLOG ACCOUNT Example: wordpress.com Research and select a blog site: http://blog-services- review.toptenreviews.com/ “NOW that I have a blog, what should I do with it?”
HOW TO BLOG? Add a minimum of 2 entries per month 1000 words or less per entry Blogs are NOT press releases Include interactive/multimedia element with EACH post Enable comments Only filter comments if explicit or spam Integrate all of your other social media platforms
FACEBOOK – PERSONAL AND BUSINESS Connect Share Archive Raise awareness Build community
CREATE A FACEBOOK ACCOUNT Go to: Facebook.com Critique of Facebook Facebook Privacy Settings 10 Facebook Privacy Settings You Need to Know NOW I have a Facebook account, how do I “facebook”?
HOW TO “FACEBOOK”… EVERYDAY: Read, respond, share, post WEEKLY: Feed your blog posts. Use the paid advertising IMPORTANT: Friend pages are for individuals; Fan pages are for businesses.
LINKEDIN – PROFESSIONAL NETWORK Your virtual resume? 50+ million accounts: individuals and groups The best Rolodex EVER Connect and Re-connect Lead generation
HOW TO GET LINKEDIN… Create an account: linkedin.com NOW that I have a LinkedIn account, how do I get linked in? Create a personal profile Send link requests to direct contacts Send link requests to others LinkedIn Best Practices LinkedIn Best Practices for Entrepreneurs
HOW TO GET “LINKED IN”…EVERYDAY Follow up on messages/requests Check in on your contacts Post a status update.WEEKLY Feed your blog posts Answer questions/Make recommendations Join groups Use the search feature for lead generation Get serious, and get focused!
TWITTER – NOT JUST FOR THE BIRDS Send or receive 140 character messages (TWEETS) You opt in to FOLLOW users whose content you want to receive. 100+ million users/20% active Very engaged and active Stay in touch Search/lead generation Tweets indexed by Google
HOW TO TWITTER… Create an account: twitter.com Twitter Best Practices NOW that I have a twitter account…
JOINING THE TWITTERATI… DAILY: Post links, “retweet” content, share your blog Engage prominent personalities Feed your blog Press release distribution Search.twitter.com Use it or don’t make one
YOUTUBE – BECOME A STAR (CAREFULLY) 2 billion videos watched daily No. 2 search engine after Google (?) Reaches visually-oriented market Improves search optimization
HOW TO YOUTUBE… Get an account: youtube.com Now that I have a YouTube account…
HOW TO YOUTUBE… QUARTERLY: Post a new video MONTHLY: Share other Youtube content Integrate into your blog with embed feature. Invest in a video camera/hire a video production company VIDEO TOPICS to CONSIDER: Use "photo-based" video software with animation Create how-to tutorials Create video tours of a facility, or event wrap ups. Post videos as "replies" to already existing and related content.
THE FUTURE Mobile, mobile, mobile…did I mention mobile? Pinterest – already here, and growing Diaspora – open source social networking “The Dynamic Customer Journey” Sunset of Email Marketing? Creation of unique new jobs/career paths
MORE ON SOCIAL MEDIA/SOCIAL BUSINESS? MSOE + 7 Summits Agency bring you: Certification 1: Social Media Specialist Certification 2: Community/Social Media Manager Certification 3: Social Business Strategist Learn more/sign up at: http://bec.msoe.edu//social_media/