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Zofran Group
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Zofran Group

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Published in: Economy & Finance, Business
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  • 1. Zofran Collection CHALLENGE The Zofran pharmaceutical reps were asked to focus on the IV indication of their brand and the newly FDA approved pediatric usage. THE CAPITAL IDEA A custom lunch and learn kit was provided for the reps to serve lunch to the doctor’s office staff. Each participant received after lunch mints in a custom IV shaped bag and a liquid filled metal pen that featured floating baby blocks spelling Zofran.

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