Walking & Talking: Promoting Physical Activity through Texting

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  • 1. Walking & Talking: Promoting Physical Activity through Texting Presented by Rosemary Ehlers habits.stanford.edu
  • 2. How to Change Behavior
    • Fogg Behavior Model:
    • A person needs motivation , ability , and a trigger in order to perform the desired action.
    habits.stanford.edu
  • 3. Triggers
    • A trigger is the event or situation that prompts the user to act.
    Trigger Types: External: a note on a calendar, an alarm clock ringing Internal: hunger, a sudden idea habits.stanford.edu
  • 4. Triggers
        • Successful triggers are noticeable , are associated with the target behavior , and occurs when the user is both motivated and able to perform the target action
    Unsuccessful triggers lead to irritation (not enough motivation) or frustration (low ability), and create negative associations with the target behavior habits.stanford.edu
  • 5. Persuasive Systems Design
    • Proposed by Kristian Torning and Harri Oinas-Kukkonen
    habits.stanford.edu
  • 6. Persuasive Systems Design
    • Design Principles:
    • Primary Task Support
    • Dialogue Support
    • System Credibility Support
    • Social Support
  • 7. Why are cellphones so great?
    • Pervasive & Mobile
    But fragmented. Number of cellphone subscriptions in US 1985-2004 habits.stanford.edu
  • 8. Why is texting so great?
    • Universal
    • Simple
    • Interactive
    Reaches younger demographics habits.stanford.edu
  • 9. How can texting help people exercise?
    • Sending information – education, notification
    • Gathering information – collecting data, individual journaling
    • Getting answers – from a database, or a person
    • Connecting people – both individuals and groups
    • (Future use) Transactions – setting appointments, buying health items
    habits.stanford.edu
  • 10. Other factors in promoting exercise
    • Structural factors:
    • Safety
    • Aesthetics
    • Destinations
    habits.stanford.edu
  • 11. Conclusion
    • Behavior Change Methods
    • +
    • Mass Communication
    • =
    • Real Change
    habits.stanford.edu