Your SlideShare is downloading. ×
  • Like
Walking & Talking: Promoting Physical Activity through Texting
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Walking & Talking: Promoting Physical Activity through Texting



  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Walking & Talking: Promoting Physical Activity through Texting Presented by Rosemary Ehlers
  • 2. How to Change Behavior
    • Fogg Behavior Model:
    • A person needs motivation , ability , and a trigger in order to perform the desired action.
  • 3. Triggers
    • A trigger is the event or situation that prompts the user to act.
    Trigger Types: External: a note on a calendar, an alarm clock ringing Internal: hunger, a sudden idea
  • 4. Triggers
        • Successful triggers are noticeable , are associated with the target behavior , and occurs when the user is both motivated and able to perform the target action
    Unsuccessful triggers lead to irritation (not enough motivation) or frustration (low ability), and create negative associations with the target behavior
  • 5. Persuasive Systems Design
    • Proposed by Kristian Torning and Harri Oinas-Kukkonen
  • 6. Persuasive Systems Design
    • Design Principles:
    • Primary Task Support
    • Dialogue Support
    • System Credibility Support
    • Social Support
  • 7. Why are cellphones so great?
    • Pervasive & Mobile
    But fragmented. Number of cellphone subscriptions in US 1985-2004
  • 8. Why is texting so great?
    • Universal
    • Simple
    • Interactive
    Reaches younger demographics
  • 9. How can texting help people exercise?
    • Sending information – education, notification
    • Gathering information – collecting data, individual journaling
    • Getting answers – from a database, or a person
    • Connecting people – both individuals and groups
    • (Future use) Transactions – setting appointments, buying health items
  • 10. Other factors in promoting exercise
    • Structural factors:
    • Safety
    • Aesthetics
    • Destinations
  • 11. Conclusion
    • Behavior Change Methods
    • +
    • Mass Communication
    • =
    • Real Change