<ul><li>RESEARCH </li></ul><ul><li>COMMUNITY ANAYLYSIS </li></ul><ul><li>ECONOMIC ASSESSMENT </li></ul>
RESEARCH  <ul><li>WHAT IS IT </li></ul><ul><li>AND WHY DO IT? </li></ul>
COMMUNITY ANALYSIS <ul><li>ANSWERS THE QUESTION </li></ul><ul><li>WHERE SHOULD WE HOST THIS EVENT? </li></ul>
<ul><li>COMMUNITY ANALYSIS </li></ul><ul><li>Identifies the physical nature of: </li></ul>
<ul><li>1. The community </li></ul><ul><li>   Information you will require about the community will include the population...
<ul><li>3. Existing special events & attractions </li></ul><ul><li>Establishing a list of events that already exist will h...
<ul><li>4. Community industries & businesses </li></ul><ul><li>Determining what businesses and industries exist in the com...
<ul><li>6. Size restraints for accommodation & facilities </li></ul><ul><li>Determining what accommodation and facilities ...
EVENT FEASIBILITY STUDY <ul><li>ANSWERS THE QUESTION: </li></ul><ul><li>SHOULD WE HOST THIS EVENT? </li></ul>
WHO SHOULD DO THE FEASIBILITY STUDY? <ul><li>Someone who is qualified to: </li></ul><ul><li>Know what to look for </li></u...
FEASIBLITY STUDY WILL PROVIDE  <ul><li>Information on what types of events would be most successful in an area based upon ...
FEASIBILITY STUDY WILL ANSWER <ul><li>The target Audience Demographics and Attitudes providing </li></ul><ul><li>Who lives...
HOW TO COLLECT INFORMATION <ul><li>1.     Surveys and Questionnaires </li></ul><ul><li>2.     Interviews, telephone or fac...
POLICIES <ul><li>Provide the event team with rules that will ensure actions comply with the mission statement.  </li></ul>
TYPES OF POLICIES <ul><li>         Approval and decision making authority and process  </li></ul><ul><li>         Staff ...
PROCEDURES <ul><li>Provide instructions for the execution of day to day tasks. </li></ul>
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  • EVENT FEASIBILITY STUDY   ANSWERS THE QUESTION:   Should we host this event?  
  • WHO SHOULD DO THE FEASIBILITY STUDY?   A qualified professional.         Know what to look for         Impartial and objective         Will collect current, factual information         Provide credible projections  
  • FEASIBLITY STUDY WILL PROVIDE THE FOLLOWING:   1.    Based upon the political, social, economic and geographical location what type of event would be most successful? 2.    Community analysis data will answer: -         groups and organizations currently exist in this community who might assist with the event -         what competition in the form of other events and attractions currently exist in this community identifying those who will attract the same target audience and whose dates might conflict -         what potential corporate partners exist in the community and what other activities do they currently support -         what type of events can the community handle based upon the existing infra structure (travel and accommodation). What types of municipals rules are in place to make additions or changes to the infra structure? -         Is there efficient law enforcement, medical and other important resources     3.    Target Audience Demographics and Attitudes -         Who lives in this community and what types of activities and events do they attend -         What is their attitude toward existing events and how would they feel about another event coming into the community
  • FEASIBLITY STUDY WILL PROVIDE THE FOLLOWING:   1.    Based upon the political, social, economic and geographical location what type of event would be most successful? 2.    Community analysis data will answer: -         groups and organizations currently exist in this community who might assist with the event -         what competition in the form of other events and attractions currently exist in this community identifying those who will attract the same target audience and whose dates might conflict -         what potential corporate partners exist in the community and what other activities do they currently support -         what type of events can the community handle based upon the existing infra structure (travel and accommodation). What types of municipals rules are in place to make additions or changes to the infra structure? -         Is there efficient law enforcement, medical and other important resources     3.    Target Audience Demographics and Attitudes -         Who lives in this community and what types of activities and events do they attend -         What is their attitude toward existing events and how would they feel about another event coming into the community
  • HOW TO COLLECT INFORMATION FOR THE FEASIBLITY STUDY   1.    Surveys and Questionnaires 2.    Interviews, telephone or face to face 3.    Existing reports, evaluations and surveys 4.    Municipal records  
  • W4 research

    1. 1. <ul><li>RESEARCH </li></ul><ul><li>COMMUNITY ANAYLYSIS </li></ul><ul><li>ECONOMIC ASSESSMENT </li></ul>
    2. 2. RESEARCH <ul><li>WHAT IS IT </li></ul><ul><li>AND WHY DO IT? </li></ul>
    3. 3. COMMUNITY ANALYSIS <ul><li>ANSWERS THE QUESTION </li></ul><ul><li>WHERE SHOULD WE HOST THIS EVENT? </li></ul>
    4. 4. <ul><li>COMMUNITY ANALYSIS </li></ul><ul><li>Identifies the physical nature of: </li></ul>
    5. 5. <ul><li>1. The community </li></ul><ul><li>  Information you will require about the community will include the population, demographics of the residents, geographical features, weather, government structure and laws. </li></ul><ul><li>2. Community groups & organizations </li></ul><ul><li>What community groups are active in the community and which ones might support your proposed event </li></ul>
    6. 6. <ul><li>3. Existing special events & attractions </li></ul><ul><li>Establishing a list of events that already exist will help you determine if there already exists an event similar to the one you are proposing. Which time of year would be better for a new event and what attractions or events already exist that you could partner with? </li></ul>
    7. 7. <ul><li>4. Community industries & businesses </li></ul><ul><li>Determining what businesses and industries exist in the community will help identify potential partners for your event. </li></ul><ul><li>5. Travel modes in and out of the community </li></ul><ul><li>Travel modes into and out of the city will be an important element of logistics and a potential revenue generator for tourism operators such as taxis, trains, buses, car rental and airlines. </li></ul>
    8. 8. <ul><li>6. Size restraints for accommodation & facilities </li></ul><ul><li>Determining what accommodation and facilities exist and their availability will be vital to the planning of your event. Available accommodations will also impact on the economic potential of your event. Conferences and events often attract tourists into an area which can generate may overnight stays in the local accommodations. </li></ul>
    9. 9. EVENT FEASIBILITY STUDY <ul><li>ANSWERS THE QUESTION: </li></ul><ul><li>SHOULD WE HOST THIS EVENT? </li></ul>
    10. 10. WHO SHOULD DO THE FEASIBILITY STUDY? <ul><li>Someone who is qualified to: </li></ul><ul><li>Know what to look for </li></ul><ul><li>Is impartial and objective </li></ul><ul><li>Will collect current, factual information </li></ul><ul><li>Provide credible projections </li></ul>
    11. 11. FEASIBLITY STUDY WILL PROVIDE <ul><li>Information on what types of events would be most successful in an area based upon its political, social and economic conditions. </li></ul>
    12. 12. FEASIBILITY STUDY WILL ANSWER <ul><li>The target Audience Demographics and Attitudes providing </li></ul><ul><li>Who lives in this community and what activities they attend </li></ul><ul><li>What their attitude is toward existing events and how they would feel about a new event </li></ul>
    13. 13. HOW TO COLLECT INFORMATION <ul><li>1.    Surveys and Questionnaires </li></ul><ul><li>2.    Interviews, telephone or face to </li></ul><ul><li>face </li></ul><ul><li>3.    Existing reports, evaluations and </li></ul><ul><li>surveys </li></ul><ul><li>4.    Municipal records </li></ul><ul><li>  </li></ul>
    14. 14. POLICIES <ul><li>Provide the event team with rules that will ensure actions comply with the mission statement. </li></ul>
    15. 15. TYPES OF POLICIES <ul><li>        Approval and decision making authority and process </li></ul><ul><li>        Staff and volunteer codes of conduct, hiring and firing </li></ul><ul><li>        Qualifications and criteria for assigning positions </li></ul><ul><li>        Financial controls including payment and invoicing </li></ul><ul><li>        Contract and Agreement policies </li></ul><ul><li>        Communication and Media </li></ul><ul><li>        Security Policies </li></ul><ul><li>        Tendering and supplier selection process </li></ul><ul><li>        Committee roles, terms and selection process </li></ul><ul><li>        Cancellation procedures </li></ul><ul><li>        Emergency procedures </li></ul><ul><li>        Equipment and supply procurement and use </li></ul>
    16. 16. PROCEDURES <ul><li>Provide instructions for the execution of day to day tasks. </li></ul>
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