W1 history of event management f07

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  • CLASS 1 HISTORY OF EVENTS       Learning Outcomes: -         Understand the important role events have assumed throughout history -         Define the political, social and economic impact of today’s events -         Learn about the broad range of event management opportunities available to professionals today   F2F             Example of Early Event Management (Overhead)   During the Victorian Period “expert advice” was given by the “Dancing Master.” This individual would be employed to provide the festivities with style.           Example of Early Event Management (Overhead)   Greek or Roman Gladiator Games would employ a group of individuals who would take months to plan the details of the various games and entertainment.           Early Events (Overhead) -         any excuse to have an event -         broke up tedium of every day life -         symbol of power for rulers -         united people from various tribes -         traditional ceremonies and rituals born           Early Events (Overhead) -         Pre Industrial Revolution Carnivals, Fairs & Festivals Sporting Competitions Personal Community based Religious & Ceremonial           Early Events (Overhead) -         Post Industrial Revolution Product Fairs became even more popular to show off Industrial Achievements             Today’s Events (Overhead)   Many modern events are simply altered versions of old practices and traditions.     Group Exercises           Why Do People Attend Events (Exercise)   Social, relax, recognition, entertainment, learn, competition, fun, rid of stress           Discuss and record the political, social and economic impact events play in today’s society (Exercise)   Notes: Social – tradition, interaction, strengthen and bond community, create community identity, increase awareness of diverse cultural environment, pride, patriotism Political – sign of power and popularity, civic celebrations, openings, traditions, influence public opinion, watch out for hidden agenda, public perception Economic – employment, creation of legacies, tourism spending, external spending event not always make money but generate tourism $, non-profit and charity fundraising           Create a list of new events we have today (Exercise)   NOTE TO MYSELF: During class when students giving answers I want to record these answers on a power point slide that will be seen in front of the class, then saved and sent to the students for OL activities.           Event Management Defined (Overhead)   Goldblatt (1990, p2)   “ A special event recognizes a unique moment in time with ceremony and ritual to satisfy needs.”           Event Management Defined   Shone (2001,p4)   “ Special events are that phenomenon arising from those non-routine occasions which have leisure, cultural, personal or organizational objectives set apart from the normal activity of daily life, whose purpose is to enlighten, celebrate, entertain or challenge the experience of a group of people.”           Event Management Defined   Getz (1997, p4)   “ To the customer a special event is an opportunity for a leisure, social or cultural experience outside the normal range of choices or beyond everyday experiences.”             21 st Century Event Management Issues (Overhead)   1.     Professional Standards and Education 2.     Population Demographics 3.     Economic Trends 4.     Social Trends 5.     Political Trends 6.     Expanding Role Event Managers Play in the Corporate World 7.     Technology 8.     Volunteer Trends       NOTE : WORKBOOKS SHOULD BE HANDED OUT DURING THIS COURSE   OL   CREATE A LIST OF ALL THE PROFESSIONAL ORGANIZATIONS THAT STUDENTS MAY BE OF INTEREST TO STUDENTS******             Special Events Definitions (Exercise)   Compare the three definitions of Special Events reviewed in class and determine which one you most agree with. Explain why you feel your choice best describes Special Events.           Review the following web sites and then answer the list of questions following   www.worldsfairs.com www.olympics.com     1. What was the date the first Worlds Fair and first Olympic Games.   2.     Compare the motives for hosting the Worlds Fair and the Olympic Games.   3.     What is the site and date of the next Worlds Fair and Olympic games?             Starting with the exercise we did in class create a list of all the various types of events that take place today. Create event categories (titles) and slot each event into one of these categories.       Distance     CLASS 1 HISTORY OF EVENTS       Learning Outcomes: -         Understand the important role events have assumed throughout history -         Define the political, social and economic impact of today’s events -         Learn about the broad range of event management opportunities available to professionals today     Think about the events you have attended throughout your lifetime and the impact they have had on your life! From infancy many of us have participated in religious events, family events, school, work and community events that have influenced how we view the world and our lives. Today through multi - media we view events that are happening around the world.   Any excuse would be reason enough to hold an event in the early days. They broke up the tedium of every day life and were used as symbols of power and authority.   Research the web to find events throughout history that have contributed the following:   Events that would bring tribes, clans or groups together to create peace and harmony. Ceremonial events that would create the image of wealth, power and authority. Religious events that would influence and in-still loyalty. Political events that have shaped the world as we know it. (The election of Nelson Mandela in South Africa)   Here are some web sites to get you started: Olympics www.olympics.com Worlds Fair www.worldsfair.com Coronation of Queen Elizabeth II www.aremus.org /liturgy/coronation Nelson Mandela www.nelson-mandela.info     During the Victorian Period “expert advice” was given by the “Dancing Master.” This individual would be employed to provide the festivities with style and elegance. The Greek or Roman Gladiator Games would employ large numbers of individuals who would take months to plan the many details of the various games and entertainment.   Today’s events play a significant role in our society, in how we socialize, teach our children, create a sense of community and have fun. We attend them to compete, to learn, for entertainment and to relax.   The Role of Events in Society   Social The social element of events provide an opportunity for individuals to interact, develop tradition, strengthen and bond the community, create a community identity, increase awareness of diverse cultural environments, in-still pride and patriotism.   Political Political events signify and demonstrate power and popularity, provide a forum for civic celebrations, to acknowledge accomplishments, to reinforce traditions, influence public opinion and perception.   Economic Events play a role in the financial success of a community by providing employment, the creation of legacies, attracting tourists, influencing spending and providing charities with fundraising means.     Exercise: Obtain a copy of a current newspaper. Record all of the events that have occurred or will be happening. Beside each event record the social, economic or political impact this event will have on the community and the participants.     Event Management Defined   The definition of terms relating to the field of event management, special events, festivals and events are often debated . Following are samples of definitions from various experts.   Dr. Joe Goldblatt (1990, p2)   “ A special event recognizes a unique moment in time with ceremony and ritual to satisfy needs.”   Shone (2001,p4)   “ Special events are that phenomenon arising from those non-routine occasions which have leisure, cultural, personal or organizational objectives set apart from the normal activity of daily life, whose purpose is to enlighten, celebrate, entertain or challenge the experience of a group of people.”   Donald Getz (1997, p4)   “ To the customer a special event is an opportunity for a leisure, social or cultural experience outside the normal range of choices or beyond everyday experiences.”     Exercise: Compare the three definitions of Special Events and determine which one you most agree with. Why do you feel your choice best describes today’s Special Events.     Factors affecting 21 st Century Event Managers   9.      Professional Standards and Education of Event Organizers   Employers today are looking for individuals with specialized training in event management. Colleges and Universities offer a variety of topic specific courses in addition to associations such as the Canadian Tourism Human Resource Council and International Festivals and Events Association which offer national and international certification.   10. Population Demographics of participant audience   Our population is constantly changing and because of that so will the types of events we offer. It is the responsibility of the event manager to continuously research population changes and trends in order to be able to produce successful events.   11. Economic Trends   The economic climate will affect the types of events we plan, sponsorship opportunities, ticket pricing and the ability of participants to attend.   12. Social Trends   Social events are important today in our fragmented society. Events are often the result of tragedy, celebration or the human need to connect with others for a common cause.   13. Political Trends   Laws and finances are two areas in which political decisions affect the world of special events.   14. Expanding Role Event Managers Play in the Corporate World   Events have always been a part of the corporate world but today’s advertising and promotional challenges have forced companies to change the way they do business. Many companies have professional event managers on staff and incorporate event marketing as a significant piece of their overall marketing strategy.   15. Technology   Technology has increased the speed in which we do business but it has also provided us with many tools to make our jobs easier and more efficient. It is the responsibility of the event manager to stay abreast with current technology.   16. Volunteer Trends   There has been a huge increase in the number of professional, charitable and non-profit association hosted events. This significant grown has increased the demands on the number of volunteers required to plan and execute them successfully. The changing population demographics affects who is volunteering today.     Exercise: Select an event that you have either worked or attended and think about how each of these factors affected the event.
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  • Research the web to find events throughout history that have contributed the following:   Events that would bring tribes, clans or groups together to create peace and harmony. Ceremonial events that would create the image of wealth, power and authority. Religious events that would influence and in-still loyalty. Political events that have shaped the world as we know it. (The election of Nelson Mandela in South Africa)
  • Research the web to find events throughout history that have contributed the following:   Events that would bring tribes, clans or groups together to create peace and harmony. Ceremonial events that would create the image of wealth, power and authority. Religious events that would influence and in-still loyalty. Political events that have shaped the world as we know it. (The election of Nelson Mandela in South Africa)
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  • W1 history of event management f07

    1. 1. WELCOME TO EVENT MANAGEMENT STRATEGIES
    2. 2. HISTORY OF EVENT MANAGEMENT
    3. 4. Early Events <ul><li>Gathering events that would bring clans and tribes together to create peace, harmony and good will. </li></ul>
    4. 5. <ul><li>Ceremonial events that would create the image of wealth, power and authority. </li></ul>
    5. 6. <ul><li>Religious events that would influence and in-still loyalty. </li></ul>
    6. 7. <ul><li>Political events that have shaped the world as we know it. </li></ul>
    7. 8. Role of Events in Society Today <ul><li>Social </li></ul><ul><li>The social element of events provide an opportunity for individuals to interact, develop tradition, strengthen and bond the community, create a community identity, increase awareness of diverse cultural environments, in-still pride and patriotism. </li></ul>
    8. 10. <ul><li>  </li></ul><ul><li>Political </li></ul><ul><li>Political events signify and demonstrate power and popularity, provide a forum for civic celebrations, to acknowledge accomplishments, to reinforce traditions, influence public opinion and perception. </li></ul><ul><li>  </li></ul>
    9. 12. <ul><li>Economic </li></ul><ul><li>Events play a role in the financial success of a community by providing employment, the creation of legacies, attracting tourists, influencing spending and providing charities with fundraising means. </li></ul><ul><li>  </li></ul>
    10. 14. 21 st Century Factors <ul><li>1.      Professional Standards and Education of Event Organizers </li></ul><ul><li>Employers today are looking for individuals with specialized training in event management. Colleges and Universities offer a variety of topic specific courses in addition to associations such as the Canadian Tourism Human Resource Council and International Festivals and Events Association which offer national and international certification. </li></ul>
    11. 15. <ul><li>2.      Population Demographics of participant audience </li></ul><ul><li>Our population is constantly changing and because of that so will the types of events we offer. It is the responsibility of the event manager to continuously research population changes and trends in order to be able to produce successful events. </li></ul>
    12. 16. <ul><li>3.      Social Trends </li></ul><ul><li>Social events are important today in our fragmented society. Events are often the result of tragedy, celebration or the human need to connect with others for a common cause. </li></ul>
    13. 17. <ul><li>4.      Economic Trends </li></ul><ul><li>The economic climate will affect the types of events we plan, sponsorship opportunities, ticket pricing and the ability of participants to attend. </li></ul>
    14. 18. <ul><li>5.      Political Trends </li></ul><ul><li>Laws and finances are two areas in which political decisions affect the world of special events. </li></ul>
    15. 19. <ul><li>6.      Expanding Role Event Managers Play in the Corporate World </li></ul><ul><li>Events have always been a part of the corporate world but today’s advertising and promotional challenges have forced companies to change the way they do business. Many companies have professional event managers on staff and incorporate event marketing as a significant piece of their overall marketing strategy. </li></ul>
    16. 20. <ul><li>7.      Technology  </li></ul><ul><li>Technology has increased the speed in which we do business but it has also provided us with many tools to make our jobs easier and more efficient. It is the responsibility of the event manager to stay abreast with current technology. </li></ul>
    17. 21. <ul><li>8.      Volunteer Trends </li></ul><ul><li>There has been a huge increase in the number of professional, charitable and non-profit association hosted events. This significant grown has increased the demands on the number of volunteers required to plan and execute them successfully. The changing population demographics affects who is volunteering today. </li></ul>
    18. 22. The Key to Successful Events!
    19. 23. TASTE
    20. 24. SMELL
    21. 25. HEARING
    22. 26. TOUCH
    23. 27. SIGHT
    24. 28. EMOTIONS

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