Death by PowerPoint
    (and how to fight it)




                 Alexei Kapterev
There are 300 million
   PowerPoint users
     in the world*

                * estimate
They do 30 million
  presentations
  each day*

               * estimate
About a million
 presentations are
going on right now*

               * estimate
50% of them are
unbearable*

      * conservative estimate
LOTS of people
are killing each other
with bad presentations.
         NOW.
They are all DEAD! Well, almost.
A vicious circle
        Bad
    presentations       Bad
                    communication
  Less
training
               ...
Let’s make the world
  a better place.
Why are they doing it?!
Research shows:
 Bullets don’t kill people
 People kill people
 Unintentionally
 Yet regularly
Mainly due to lack of...

     Significance
     Structure
     Simplicity
     Rehearsal




Significance
Why do you present?

l   To “pass the information”?
l   Your boss told you to?
l   Or to make meaning?
What’s the subject and
why it matters to you?
How presentations work

  Significance creates passion
  Passion attracts attention
  Attention leads to action
Are you passionate?
  Check yourself.
This is passion.
This is not.
Can’t find
 the meaning?
Don’t present.




Structure
Structure is how you place the
building blocks of your story.
Q: What structure to use?
A: Any – as long as it is:
      Convincing
      Memorable
      Scalable
Structure choices
 Problem – Pathway – Solution
 Problem – Solution – Reasoning
 Fancy stuff (if it makes sense)
Give 3-4 reasons
 supporting your point.
They will not remember
     more anyway.
}
Memorable opening
               1 More details...
  1 argument   2 More details...
               3 More details...



...
You can tell this in...

    l 5 minutes
    l 15 minutes
    l 45 minutes
    It is scalable.




Simplicity
Everything should be made as
simple as possible but not simpler.
Apparently, being simple
      is not that simple.
Will give you some examples.
Don’t worry: knowing the
language doesn’t really help.
Notice cool background.
Hey, we’ve got DATA!
This one’s my favorite.
Fundamental problem?
PowerPoint helps to:

  Visualize ideas
  Create key points
  Impress
They use it as:

 Prompter
 Handouts
 Data dumps
People read faster than you speak.
  This means you are useless.
How much is an extra slide?
  $0.00. Zero Dollars.
Break it in several. It’s free.
What’s the point?
 One simple point?
Remove everything else.
Well, some are
just hopeless.
Ditch stupid “rules”
l Do you remember the rule:
   l 7 lines per slide or less
   l 7 words per line or less?
l Well, it ...
d .
 Ditch stupid “rules”
     e
    p .
l Do you remember the rule:

   m g
  a in
   l 7 lines per slide or less

 r r
C...
Simple design rules*

 One point per slide
 Few matching colours
 Very few fonts
 Photos, not clipart
                ...
Less text.
 More imagery.
Wild imagery.
But what if I need to
send or print the slides?
Write a document.
The Largest
Leasing Companies
• Hansa Leasing
• РГ Лизинг
• Авангард-Лизинг
• Raiffeisen Leasing
• ММБ-Лизинг
            ...
Print with notes.
Inform with little text*




                 * yes you can




Rehearsal
YOU   PRESENTATION   RECEPIENT




Feedback. Go get some.
No audience? Present to the
furniture. But aloud. Try it.
Presentation checklist
All this leads to...
Wow*


 * great presentations
Alexei Kapterev

Offshore presentation
 design & consulting

ak@realtimestrategy.ru
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Death By Powerpoint

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Simple & solid methodology to stop annoying people with powerpoints

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Death By Powerpoint

  1. 1. Death by PowerPoint (and how to fight it) Alexei Kapterev
  2. 2. There are 300 million PowerPoint users in the world* * estimate
  3. 3. They do 30 million presentations each day* * estimate
  4. 4. About a million presentations are going on right now* * estimate
  5. 5. 50% of them are unbearable* * conservative estimate
  6. 6. LOTS of people are killing each other with bad presentations. NOW.
  7. 7. They are all DEAD! Well, almost.
  8. 8. A vicious circle Bad presentations Bad communication Less training Bad relations Less money Less sales
  9. 9. Let’s make the world a better place.
  10. 10. Why are they doing it?!
  11. 11. Research shows:  Bullets don’t kill people  People kill people  Unintentionally  Yet regularly
  12. 12. Mainly due to lack of...  Significance  Structure  Simplicity  Rehearsal
  13. 13.  Significance
  14. 14. Why do you present? l To “pass the information”? l Your boss told you to? l Or to make meaning?
  15. 15. What’s the subject and why it matters to you?
  16. 16. How presentations work  Significance creates passion  Passion attracts attention  Attention leads to action
  17. 17. Are you passionate? Check yourself.
  18. 18. This is passion.
  19. 19. This is not.
  20. 20. Can’t find the meaning? Don’t present.
  21. 21.  Structure
  22. 22. Structure is how you place the building blocks of your story.
  23. 23. Q: What structure to use? A: Any – as long as it is:  Convincing  Memorable  Scalable
  24. 24. Structure choices  Problem – Pathway – Solution  Problem – Solution – Reasoning  Fancy stuff (if it makes sense)
  25. 25. Give 3-4 reasons supporting your point. They will not remember more anyway.
  26. 26. } Memorable opening 1 More details... 1 argument 2 More details... 3 More details... 2 argument 1 2 More details... More details... 45 3 More details... minutes 1 More details... 3 argument 2 3 More details... More details... Memorable closing
  27. 27. You can tell this in... l 5 minutes l 15 minutes l 45 minutes It is scalable.
  28. 28.  Simplicity
  29. 29. Everything should be made as simple as possible but not simpler.
  30. 30. Apparently, being simple is not that simple. Will give you some examples.
  31. 31. Don’t worry: knowing the language doesn’t really help.
  32. 32. Notice cool background.
  33. 33. Hey, we’ve got DATA!
  34. 34. This one’s my favorite.
  35. 35. Fundamental problem?
  36. 36. PowerPoint helps to:  Visualize ideas  Create key points  Impress
  37. 37. They use it as:  Prompter  Handouts  Data dumps
  38. 38. People read faster than you speak. This means you are useless.
  39. 39. How much is an extra slide? $0.00. Zero Dollars. Break it in several. It’s free.
  40. 40. What’s the point? One simple point? Remove everything else.
  41. 41. Well, some are just hopeless.
  42. 42. Ditch stupid “rules” l Do you remember the rule: l 7 lines per slide or less l 7 words per line or less? l Well, it is just plain stupid l If you follow this “rule” l You get a slide like this
  43. 43. d . Ditch stupid “rules” e p . l Do you remember the rule: m g a in l 7 lines per slide or less r r C o l 7 words per line or less? l Well, it is just plain stupid B l If you follow this “rule” l You get a slide like this
  44. 44. Simple design rules*  One point per slide  Few matching colours  Very few fonts  Photos, not clipart * pun intended
  45. 45. Less text. More imagery. Wild imagery.
  46. 46. But what if I need to send or print the slides?
  47. 47. Write a document.
  48. 48. The Largest Leasing Companies • Hansa Leasing • РГ Лизинг • Авангард-Лизинг • Raiffeisen Leasing • ММБ-Лизинг Make 2 sets of slides
  49. 49. Print with notes.
  50. 50. Inform with little text* * yes you can
  51. 51.  Rehearsal
  52. 52. YOU PRESENTATION RECEPIENT Feedback. Go get some.
  53. 53. No audience? Present to the furniture. But aloud. Try it.
  54. 54. Presentation checklist
  55. 55. All this leads to...
  56. 56. Wow* * great presentations
  57. 57. Alexei Kapterev Offshore presentation design & consulting ak@realtimestrategy.ru
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