Movers IN Store
Muhammad Fahad Ali Mirza
Major Khalid Mahmood
• The Movers IN store (SUPER STORE) will be
established in 2012 in Lahore, Pakistan. The
basic purpose for establishing the super
store is to provide quality goods and service
to the people under the one roof in the
healthy environment in reason able price to
Goods and services.
Availability of products/brands.
Competition in the market.
Decreasing the Monopoly.
Improving living standards.
• The store will be established in the area of
Defence Lahore. In the commercial areas of
Defence Lahore. Y block is considered to be
the most commercial and attractive place for
the people. Store at the level of HKB or ALFATAH will require a place of about 20 maralas.
In supermarket business all the local goods are
purchased on the credit base.
Investment of 2.5 Million.
Building on Profit sharing.
Local products at Credit.
International Products at Cash with defective
and return agreement.
• Payment of bills at the Profit.
• Proper banking records.
• Market financial status.
Living standard of the people.
Spending of the people.
Luxuries of the people.
Service and Goods under one roof.
Price comparatively low from other.
Proper parking space.
New company in the market.
People loyalty towards it.
Trend in the market.
Old market leaders.
Financial condition of the competitors.
Market techniques and terminologies.
Changes in the law.
Certain biased polices.
Change in tax rate.
Change in freight.
Change in pay scale of people.
Decrease or Increase in the buying power of the
Change in the Government service.
Current market pay scale.
Change in the living standards of the people.
Meeting the necessities of the people.
General ethics of the people.
Following the nation’s culture and traditions.
Act accordingly to the behavioral attitude of
Current market system.
Traditions of the market.
Modes of transport.
Computerized inventory level.
Staff equipped with latest machines.
Use of modern machines in warehousing.
Efficient use of the available resources.
Total Finance Required = 2.5 Million.
Building in Profit Sharing Agreement.
Insurance to minimize the Risk. (10% Payment)
Local Brands on Credit Basis.
International Brands on Cash and on agreement
to be returned if found tempered or damages.
• Our company’s growth strategy will be to capture
more of the customer values, satisfaction and
loyalty, so that we can give maximum output
according to customer needs. As the time passes
the more investment should be made into the
company affairs so that it can give services more
effectively and efficiently.
Goods Availability in
Three types of Goods:
• Luxury Goods
• Shopping Goods
• Convenience Goods
Division of Goods:
• Local Goods
• Imported Goods
• Short Run
Short run goals of our company are to reach to every
potential customer in covered area, to provide our
services in affordable price to the customer.
• Intermediate Run
Intermediates Goals of our company are to increase
• Long Run
In the long run the goal of the company will be to
establish the company name and the expansion of
Reward on good appearance
Payment of overtime
• Operational Plan
Our company considers our employee asset of our
company so; we work like one single unit. Goals
should be evaluate according to our Goals have to
achieved (short Run Goals to Long Run Goal).
• Division of Management
1. Purchase Department
2. Sale Department
3. Finance Department
4. Security Department
5. Business Management
Channels for Supply
• Hajvery chicken, mutton and beef shop
• Aslam poultry farm
• Bismillah Store
• Bismillah Crockery
• Defence Pharmacy
• Munshi Store & Kannah Mandi
• Taimoor Distributor & Tobacco Master
• Ice land
• Lahore Chatkhara
• Target Market
Target markets of the store will the Defence and its
surround areas. Because people there are willing to
pay more if they get good healthy and friendly
• Pricing Strategy
The main focus will be on the quality of the service
and the quantity of the goods sold. When prices are
kept low and more goods are sold, instead of
decreasing the profit it increases the profit as more
goods are sold.
• Promotion Strategy
Advertisements would be made through broche
and handouts to the resident and commercial
Adds on local TV cable
Banners and Flex on different locations.
Social circle of the employees.
Market valuation of the customer.
COST OF THE GOODS
PROPER PARKING SPACE
EXPANSION OF THE BUSINESS
DEMAND & SUPPLY
• Super stores are the success full business if you
adopt the right strategy depending upon the
market behavior and under which market you are
operating. Stores have high profit margins and are
very productive. The best example is of the Al-Fatah
store, which started from the single branch and
currently now have more than 3 Branches operating
Bibliography is the part of the Documents which
have now become a basic part of the
organization. It includes the basic documents
which have now become a part of it. Many
companies use it as their source of advertisement
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