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Different Consumer Behavior Theories on the Produccts

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  • sir what about Clear shampoo and Head & shoulders - Which theories can be applied on them
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  • 1. Presented to Mr. Shazif Iqbal
  • 2. “Any individual who purchases goods & services from the market for his/her end use is called Consumer.” 2
  • 3. • Consumer Interest is nothing but the willingness of consumer to purchase product and service as per their taste, need & of course pocket. • Consumer Behavior is a branch which deals with the various stages a consumer goes through before purchasing products or services for the end use. 3
  • 4. 4
  • 5.  Situation  Need for a Friend  Theories Applied  Hedonic Consumption  Motivation  Information Influence 5
  • 6.  Situation  Replacement due to defect  Theories Applied  Utilitarian Need  Intrinsic Need  Extensive Problem Solving 6
  • 7.  Situation  Wanted to change with the latest technology  Theories Applied  Hedonic Consumption  Need for Power  Intrinsic / Extrinsic Need  Utilitarian Information 7
  • 8.  Situation:  Oil change required after driving 4,000 kms  Theories Applied:  Primary Need  Formal & Technical Learning  Routine Response Behavior  Standard Learning Hierarchy (CAB)  Attitudes as Learned Predisposition 8
  • 9.  Situation  Addictive to coke, drink it every time we go out  Theories Applied  Addictive Consumption  Taste  Low Involvement  Invisible Hand of Culture 9
  • 10.  Situation  As a student, it’s our need to have a smooth pen  Theories Applied  Low Involvement  Primary Need  Instrumental Conditioning 10
  • 11.  Situation  Got discount when visited the store, bought a pair although already have one  Theories Applied  Referent Power  Sensory Market  Instrumental Learning  JND (Just Noticeable Difference)  Tri Component 11
  • 12.  Situation  Surprise party organized on 62nd birthday of father  Theories Applied  Taste  Formal Learning  Informational Influence  Emotional View  Tri Component 12
  • 13.  Situation  Wanted to buy for comfort and fashion  Theories Applied  Positive Reinforcement  Informal Learning  Low Involvement (CBA: Cognition, Behavior, Affect) 13
  • 14.  Situation  Ayashi.com after CB’s class  Theories Applied  Taste  Classical Conditioning  Tri Component 14
  • 15.  Situation  Previous one was not providing accurate results, opted a new one  Theories Applied  Extensive Problem Solving  Multi Attribute Attitude Model  Instrumental Conditioning 15
  • 16.  Situation  Needed to check the glucose level on daily basis to have a balance level of sugar  Theories Applied  Routine Response Behavior  Absolute Threshold 16
  • 17.  Situation  Previous remote was not working properly so bought a new one for television  Theories Applied  Stimulus Generation  Primary Need  Limited Problem Solving 17
  • 18.  Situation  Needed for car to drive and enjoy  Theories Applied  JND (Just Noticeable Difference)  Utilitarian Need  Hedonic Consumption  Need for a Uniqueness  Value Expressive 18
  • 19.  Situation  Paid PTCL Broadband monthly bill and recommended to a friend to have PTCL Broadband Internet connection  Theories Applied  E-Word of Mouth  Need for Affiliation  Informational Power 19
  • 20.  Situation  Had ice cream in a shopping mall with friends, bought 2 cups and got 1 free  Theories Applied  Taste  Weber’s Law  JND  Intrinsic Need 20
  • 21.  Situation  to get protection for my laptop and save it from scratches  Theories Applied  Utilitarian Influence  Multi Attribute Attitude  Experiential Hierarchy 21
  • 22.  Situation  Love the taste, unique French Fries in town  Theories Applied  Taste  Compulsive Consumption 22
  • 23.  Situation  Required for final projects assigned by professors in university  Theories Applied  Color  Sub Liminal Perception  Informational Influence 23
  • 24.  Situation  Required to complete the assigned projects and assignments  Theories Applied  Color  Referent Power 24
  • 25.  Situation  To protect mobile’s screen  Theories Applied  Hedonic Consumption  Multi Attribute Attitude Object  Utilitarian Influence  Informational Influence 25
  • 26.  Situation  Required to staple documents so that the documents can be handled with ease  Theories Applied  Primary Need  Limited Problem Solving  Routine Problem Solving 26
  • 27.  Situation  To overcome hunger during university hours and Lays come into minds whenever we buy coke  Theories Applied  Low Involvement  Symbolic View  Experiential Hierarchy 27
  • 28.  Situation  To boost the energy level and it helps to keep us fresh  Theories Applied  Taste  Experiential Hierarchy  Extrinsic Value  Formal & Technical Learning 28
  • 29.  Situation  Biscuits are served with tea no matter which class we may belong to  Theories Applied  Taste  Extrinsic Value  Utilitarian Need 29
  • 30.  Situation  Most famous dish in Punjab and Karachi Biryani is one of the best in town  Theories Applied  Sensory Marketing  Intrinsic / Extrinsic Need 30
  • 31.  Situation  Daily use of every house, considered as a primary need  Theories Applied  Primary Need  Taste  Formal / Informal & Technical Learning 31
  • 32.  Situation  For winter season to save myself from cold  Theories Applied  Multi Attribute Attitude Object  Tri Component  Informational Influence  Symbolic 32
  • 33.  Situation  Required to get rid of diseases and its symptoms and treatment purposes based on precautions  Theories Applied  Primary Need  Standard Learning Hierarchy  Hopson Choice  Perceptional Blocking 33
  • 34.  Situation  Premium cola introduced by Gourmet so decided to have a taste  Theories Applied  Taste  Utilization Influence  Intrinsic Need  National 34
  • 35.  Situation  Purchased for the course work according to the instructor  Theories Applied  Primary Need  Technical Learning / Formal Learning 35
  • 36.  Situation  Cheap source of energy for cars, get my car refilled twice in a week  Theories Applied  Instrumental Learning  Cognitive Dissonance Theory 36
  • 37. 37
  • 38. 38

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