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Online Gaming Massive-scale multiplayer games played while connected to the Internet Gamers interact with each other Gaming Social Activities Trade, chat, fight, cooperate, work, etc.
Online Games Business 364M User worldwide (2010) Over 20% of Internet Population Revenue of $13B (2011) In 2007 Internet growth rate 9.4% Online Game player growth 16.5% Single-Player Games growth -3% In Vietnam for example 2010: 11% of the entire population is Online Game players (40% of the Internet population)
Telco’s & Online Games Business High rate of online gaming growth is associated with partnerships between Telco's and online game companies In China (news headlines) Alcatel partners with Chinese Online Game Supplier (2004) Shanghai Telecom expands into online gaming business (2004) Shanghai Telecom, THE9 (online gaming company) jointly promote 3G services (2009) In Korea SK Telecom, through strategic alliances with game developers, is one of the top game publishers in Korea
Telco’s & Online Games Business In China, during 2008, Online Gaming was the direct result of $4.5B revenue for Telecom Industry $1.6B revenue for IT Industry Orange and GOA.com a success story Scores of success stories in other countries
Right Combination Online games are leveraging on the Telco’s mobile and broadband infrastructure Why not leverage on their own infrastructure? Some online games have higher ARPU than telecom services Telco’s can benefit the most from e-commerce and m-commerce booming Online Games and virtual worlds are the future of m-commerce and e-commerce Telco’s are focusing more on VAS and content as a revenue generator Online games provides rich content with high interactivity
Right Customer Segments 92% play at home Have broadband Internet access Have high-end PC Computer and Internet Savvy Over 50% age 16-25 22% purchase online virtual goods at the game Mobile Payment Credit Card Payment Pre-paid Card Payment
Billing & Payment Telco’s are already dealing with customer billing and payment services In S. Korea, Telco's offer online game publishers an integrated billing and payment services for 5% - 10% of the payment
Online Games Future Trends Merger of virtual worlds and online games IPTV through your virtual world Telecommunication through your virtual world
Game Power 7Online Games Portal Founded 2007 as the first online games company in the region Vision: Create a state-of-the-art online game hub in the region Released the first Arabic MMORPG in the region: Arabic Rappelzأمل الشعوب Attracted more than 25 major game developers to partner with to publish their games in the region
Game Power 7Online Games Portal Long experience in media localization for the region Respect for cultural and religious concepts First Arabic Pipeline for online games localization Translation and text rewriting for story and dialogue Clothing modifications Modifications of controversial contents
Game Power 7Online Games Portal Currently, 150k registered users 4 MMO games Integrated Social network (similar to facebook) for the gamers Huge content repository produced by gamers themselves: videos, screenshots, paintings, etc. Revenue Source In-game Virtual Goods In-game Ads