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Telecoms and Online Gaming:Why and How!
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Telecoms and Online Gaming: Why and How!

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  • 1. http://www.gamepower7.com Telecoms and Online Gaming: Why and How! Fadi Mujahid 30 November 2010
  • 2. http://www.gamepower7.com
  • 3. http://www.gamepower7.com Online Gaming  Massive-scale multiplayer games played while connected to the Internet  Gamers interact with each other  Gaming  Social Activities  Trade, chat, fight, cooperate, work, etc.
  • 4. http://www.gamepower7.com Online Games Business  364M User worldwide (2010)  Over 20% of Internet Population  Revenue of $13B (2011)  In 2007  Internet growth rate 9.4%  Online Game player growth 16.5%  Single-Player Games growth -3%  In Vietnam for example  2010: 11% of the entire population is Online Game players (40% of the Internet population)
  • 5. http://www.gamepower7.com Telco’s & Online Games Business  High rate of online gaming growth is associated with partnerships between Telco's and online game companies  In China (news headlines)  Alcatel partners with Chinese Online Game Supplier (2004)  Shanghai Telecom expands into online gaming business (2004)  Shanghai Telecom, THE9 (online gaming company) jointly promote 3G services (2009)  In Korea  SK Telecom, through strategic alliances with game developers, is one of the top game publishers in Korea
  • 6. http://www.gamepower7.com Telco’s & Online Games Business  In China, during 2008, Online Gaming was the direct result of  $4.5B revenue for Telecom Industry  $1.6B revenue for IT Industry  Orange and GOA.com a success story  Scores of success stories in other countries
  • 7. http://www.gamepower7.com WHY TELCO’S ARE INVOLVED IN ONLINE GAMES?
  • 8. http://www.gamepower7.com Right Combination  Online games are leveraging on the Telco’s mobile and broadband infrastructure  Why not leverage on their own infrastructure?  Some online games have higher ARPU than telecom services  Telco’s can benefit the most from e- commerce and m-commerce booming  Online Games and virtual worlds are the future of m-commerce and e-commerce  Telco’s are focusing more on VAS and content as a revenue generator  Online games provides rich content with high interactivity
  • 9. http://www.gamepower7.com Right Customer Segments  92% play at home  Have broadband Internet access  Have high-end PC  Computer and Internet Savvy  Over 50% age 16-25  22% purchase online virtual goods at the game  Mobile Payment  Credit Card Payment  Pre-paid Card Payment
  • 10. http://www.gamepower7.com Billing & Payment  Telco’s are already dealing with customer billing and payment services  In S. Korea, Telco's offer online game publishers an integrated billing and payment services for 5% - 10% of the payment
  • 11. http://www.gamepower7.com Online Games Future Trends  Merger of virtual worlds and online games  IPTV through your virtual world  Telecommunication through your virtual world
  • 12. http://www.gamepower7.com GAME POWER 7 ONLINE GAMES PORTAL 12
  • 13. http://www.gamepower7.com Game Power 7 Online Games Portal  Founded 2007 as the first online games company in the region  Vision: Create a state-of-the-art online game hub in the region  Released the first Arabic MMORPG in the region: Arabic Rappelz ‫الشعوب‬ ‫أمل‬  Attracted more than 25 major game developers to partner with to publish their games in the region
  • 14. http://www.gamepower7.com Game Power 7 Online Games Portal  Long experience in media localization for the region  Respect for cultural and religious concepts  First Arabic Pipeline for online games localization  Translation and text rewriting for story and dialogue  Clothing modifications  Modifications of controversial contents
  • 15. http://www.gamepower7.com Game Power 7 Online Games Portal  Currently, 150k registered users  4 MMO games  Integrated Social network (similar to facebook) for the gamers  Huge content repository produced by gamers themselves: videos, screenshots, paintings, etc.  Revenue Source  In-game Virtual Goods  In-game Ads
  • 16. http://www.gamepower7.com Game Power 7 Online Games Portal 1/2009 First MMORPG Arabic Rappelz 8/2010 First Casual MMO World of Secrets 8/2010 First MMO Sports X-Kick 12/2010 Strategy Flash MMO Game 6/2011 Our Second MMORPG Title