What we can take for granted in online communities

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The talk I gave at Community 2.0 that described some problems with social networking today and how the buidling blocks of distributed social networking might help improve the situation.

The talk I gave at Community 2.0 that described some problems with social networking today and how the buidling blocks of distributed social networking might help improve the situation.

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  • 1. What we should take for granted in online communities The building blocks of Distributed Social Networking (DiSo) Presented at Community 2.0 by Chris Messina Las Vegas, May 14, 2008
  • 2. Overview
  • 3. Overview • My background
  • 4. Overview • My background • Enemies of social networking
  • 5. Overview • My background • Enemies of social networking • Why were the silos built?
  • 6. Overview • My background • Enemies of social networking • Why were the silos built? • The web citizen
  • 7. Overview • My background • Enemies of social networking • Why were the silos built? • The web citizen • The building blocks
  • 8. Overview • My background • Enemies of social networking • Why were the silos built? • The web citizen • The building blocks • The DiSo Project
  • 9. My background
  • 10. CivicSpace A network of grassroots political organizing sites
  • 11. Spread Firefox A vast collective of volunteer marketers
  • 12. BarCamp A worldwide community around unstructured events
  • 13. Flock A browser for the distributed social web
  • 14. Coworking A loose network of shared workspaces
  • 15. Citizen Agency Consultancy focused on community “in-reach” marketing
  • 16. DiSo Project Open source, distributed social networking infrastructure
  • 17. Spot the trend?
  • 18. The Starfish and the Spider The Unstoppable Power of Leaderless Organizations
  • 19. Enemies of social networking
  • 20. Consuming Participating Source: groundswell.forrester.com
  • 21. Consuming Participating Source: groundswell.forrester.com
  • 22. Consuming Participating Source: groundswell.forrester.com
  • 23. Enemy No 1. Signing up for a new account
  • 24. Enemy No 2. Adding friends
  • 25. Enemy No 2½. Inviting friends
  • 26.
  • 27.
  • 28. Enemy No 3. Profiling-filling, linking your services
  • 29. Satisfaction
  • 30. Satisfaction
  • 31. FriendFeed
  • 32. Enemy No 4. multiplying inboxes & BACN
  • 33. “Email you want, but not right now.”
  • 34. Enemy No 5. Finding & joining your groups
  • 35. Viddler
  • 36. Enemy No 6. Duplicating content
  • 37. 10 Interesting Things I Learned About Ansel Adams by Thomas Hawk, Some rights reserved.
  • 38. Copyright © 2008, Six Apart
  • 39. Why were the silos built?
  • 40. bands college students professionals All about the niches bitches!
  • 41. everyone! everyone! everyone! (w/ a job) Then niche sites traded focus to serve “everyone” :(
  • 42. System-centric design
  • 43. System-centric value
  • 44. Source: Le Monde
  • 45. Source: Mick Hagen (mickhagen.com)
  • 46. Users are not the same thing as customers!
  • 47. The web citizen
  • 48. the web citizen has identity
  • 49. the web citizen has provenance
  • 50. the web citizen has friends
  • 51. the web citizen has enemies
  • 52. the web citizen has agency
  • 53. The building blocks
  • 54. Activities
  • 55. noun verb noun [context]
  • 56. Chris tweeted Niches bitches! from SMS
  • 57. Chris bought 300 from Amazon.com
  • 58. FriendFeed
  • 59. Contacts, friends & identity
  • 60. Dopplr
  • 61. Pownce
  • 62. Google Friend Connect
  • 63. Messaging & notifications
  • 64. Twitter
  • 65. Brightkite
  • 66. Permissions
  • 67. Basecamp
  • 68. Plaxo Pulse
  • 69. Flickr & Yahoo! Mash
  • 70. Brightkite
  • 71. Fire Eagle & Dopplr
  • 72. Groupings
  • 73. barackobama.com
  • 74. Upcoming
  • 75. The DiSo Project
  • 76. More... http://diso-project.org http://groups.google.com/group/diso-project http://diso.googlecode.com http://ma.gnolia.com/groups/diso http://flickr.com/groups/diso http://slideshare.net/group/diso
  • 77. Me http://factoryjoe.com http://twitter.com/factoryjoe http://flickr.com/photos/factoryjoe http://citizenagency.com
  • 78. Me http://factoryjoe.com http://twitter.com/factoryjoe http://flickr.com/photos/factoryjoe http://citizenagency.com http://vidoop.com
  • 79. End. Neural network images by Mark Miller