The New
Hybrid Designer
Going from 1.0 to 2.0

1.0 2.0

1.0 2.0

Split brain
No sense of smell
Passion for
solving problems
Ginormous abs
Click Dexterity
Rock-star
coding fingers
Runners
Dunstan, hybrid designer

Web 2 for designers
1. Writing semantic 4. Emergent navigation
markup (transition to and relevance (users
XML) are in control)
2. Providing Web 5. Adding metadata
services (moving over time
away from place) (communities building
social information)
3. Remixing content
(about when and 6. Shift to programming
what, not who or why) (separation of
structure and style)
Web 2.0 for Designers, by Richard MacManus & Joshua Porter