This is the first 1/3 of a workshop I gave with Eric Sachs and David Primmer of Google at the Cloud Identity Summit.
http://www.cloudidentitysummit.com/
22. Why support third party auth?
(Answers that relying parties should care about!)
• Who do you want to be, in this context?
• Who do you want to hang out with (in this context)?
• How can we be instantly relevant and meet your needs
with minimal effort?
• What kind of handles and scaffolding can we provide to make it
easier to create social interaction?
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36. Plaxo’s 92% success story
• specially-crafted email to Gmail users
• Gmail users likely to have Google profile & address book
• one-click sign up and address book import
• also requests name, verified email address
37. Plaxo’s 92% success story
• Better for the user: higher success rate with no password anti-
pattern
• Better for the provider: Happy users and no automated data
scraping
• Better for the site: Higher conversion rate; more informed social
graph
44. OpenID usage trends (Janrain)
OpenID Providers on UserVoice
34% 33%
10%
15%
8%
Google Facebook Yahoo! Other
Twitter
Data from Janrain, May 2010
45. OpenID usage trends (Janrain)
OpenID Providers on Interscope Records
8%
12%
12%
52%
6%
10%
Google Facebook Yahoo! Other
Twitter MySpace
Data from Janrain, May 2010
46. OpenID usage trends (Janrain)
OpenID Providers on sulit.com.ph
10%
24%
1%
64%
Google Facebook Yahoo! Other
Chart from Janrain, January 2009
47. OpenID usage trends (Janrain)
Sign in preferences across all properties
23.5%
Google
38.8%
Facebook
Yahoo!
Other (MySpace, Windows Live, AOL, etc)
13.0%
Twitter
5.8%
18.9%
Data from Janrain, May 2010
56. What does this tell us?
• People use different identities for different purposes
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57. What does this tell us?
• People use different identities for different purposes
• Ultimately choice and competition is a good thing to foster in this
early landscape
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58. What does this tell us?
• People use different identities for different purposes
• Ultimately choice and competition is a good thing to foster in this
early landscape
• Digital identity is in its infancy; it’s too early to pick the winners
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