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OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3
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OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3

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This is the first 1/3 of a workshop I gave with Eric Sachs and David Primmer of Google at the Cloud Identity Summit. …

This is the first 1/3 of a workshop I gave with Eric Sachs and David Primmer of Google at the Cloud Identity Summit.

http://www.cloudidentitysummit.com/

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  • 1. OpenID & OAuth for the Consumer Web Chris Messina David Primmer Eric Sachs Ping Cloud Identity Summit Keystone, CO July 20, 2010
  • 2. Agenda • The Value • The Technology • The Future • Breakouts
  • 3. Agenda • The Value • The Technology • The Future • Breakouts
  • 4. The Value
  • 5. What
  • 6. chris.messina@gmail.com ••••••••••
  • 7. Why support third party auth? (Answers that relying parties should care about!) • Who do you want to be, in this context? • Who do you want to hang out with (in this context)? • How can we be instantly relevant and meet your needs with minimal effort? • What kind of handles and scaffolding can we provide to make it easier to create social interaction? 22
  • 8. Why
  • 9. Plaxo’s 92% Success Story
  • 10. Spot the problem?
  • 11. Second Brain
  • 12. Evil Bad Brain
  • 13. Plaxo’s 92% success story • specially-crafted email to Gmail users • Gmail users likely to have Google profile & address book • one-click sign up and address book import • also requests name, verified email address
  • 14. Plaxo’s 92% success story • Better for the user: higher success rate with no password anti- pattern • Better for the provider: Happy users and no automated data scraping • Better for the site: Higher conversion rate; more informed social graph
  • 15. + + Portable Contacts
  • 16. Photo by Teresa Stanton
  • 17. Unique OpenID Relying Parties As of July 1, 2009 50,000 40,000 30,000 20,000 10,000 0 5 06 06 06 6 07 07 07 7 08 08 08 8 09 09 /0 /0 /0 /0 1/ 4/ 7/ 1/ 4/ 7/ 1/ 4/ 7/ 1/ 7/ 10 10 10 Data from Janrain 10
  • 18. 1 Billion+ OpenIDs
  • 19. Janrain
  • 20. OpenID usage trends (Janrain) OpenID Providers on UserVoice 34% 33% 10% 15% 8% Google Facebook Yahoo! Other Twitter Data from Janrain, May 2010
  • 21. OpenID usage trends (Janrain) OpenID Providers on Interscope Records 8% 12% 12% 52% 6% 10% Google Facebook Yahoo! Other Twitter MySpace Data from Janrain, May 2010
  • 22. OpenID usage trends (Janrain) OpenID Providers on sulit.com.ph 10% 24% 1% 64% Google Facebook Yahoo! Other Chart from Janrain, January 2009
  • 23. OpenID usage trends (Janrain) Sign in preferences across all properties 23.5% Google 38.8% Facebook Yahoo! Other (MySpace, Windows Live, AOL, etc) 13.0% Twitter 5.8% 18.9% Data from Janrain, May 2010
  • 24. Gigya
  • 25. Third-party authentication usage trends (Gigya) Sign in preferences across all Gigya properties Source: Gigya, June 2010
  • 26. Third-party authentication usage trends (Gigya) Sign in preferences across entertainment sites Source: Gigya, June 2010
  • 27. Third-party authentication usage trends (Gigya) Sign in preferences across news sites Source: Gigya, June 2010
  • 28. Third-party authentication usage trends (Gigya) Sign in preferences across B2B sites Source: Gigya, June 2010
  • 29. Echo
  • 30. Source: Echo, March 2010
  • 31. What does this tell us? 54
  • 32. What does this tell us? • People use different identities for different purposes 54
  • 33. What does this tell us? • People use different identities for different purposes • Ultimately choice and competition is a good thing to foster in this early landscape 54
  • 34. What does this tell us? • People use different identities for different purposes • Ultimately choice and competition is a good thing to foster in this early landscape • Digital identity is in its infancy; it’s too early to pick the winners 54
  • 35. What does this tell us? Basecamp Lady Gaga
  • 36. +
  • 37. Totals Janrain OAuth 32% OpenID 48%+ Gigya OAuth 62% OpenID 38% Echo OAuth 35% OpenID 64%
  • 38. It’s inevitable
  • 39. conversion, convenience, costs
  • 40. service
  • 41. How
  • 42. NASCAR
  • 43. Photo by larry wfu
  • 44. Photo by Vaguely Artistic
  • 45. XAuth
  • 46. WebFinger
  • 47. WebFinger
  • 48. The Hammer Stack Discovery for the open web
  • 49. How WebFinger works Enter email: Email Lookup
  • 50. How WebFinger works Enter email: chris.messina@gmail.com Lookup
  • 51. How WebFinger works Enter email: chris.messina@gmail.com Lookup
  • 52. How WebFinger works Discovering a user’s WebFinger profile chris.messina@gmail.com
  • 53. How WebFinger works Discovering a user’s WebFinger profile chris.messina@gmail.com { domain
  • 54. How WebFinger works Discovering a user’s WebFinger profile chris.messina@gmail.com { domain
  • 55. How WebFinger works Use host meta to retrieve an LRDD document $curl http://gmail.com/.well-known/host-meta
  • 56. How WebFinger works Use host meta to retrieve an LRDD document $curl http://gmail.com/.well-known/host-meta
  • 57. How WebFinger works Use host meta to retrieve an LRDD document $curl http://gmail.com/.well-known/host-meta
  • 58. How WebFinger works Server returns LRDD document <?xml version='1.0' encoding='UTF-8'?> <XRD xmlns='http://docs.oasis-open.org/ns/xri/xrd-1.0'      xmlns:hm='http://host-meta.net/xrd/1.0'>   <hm:Host xmlns='http://host-meta.net/xrd/1.0'>gmail.com</hm:Host>   <Link rel='lrdd'         template='http://www.google.com/s2/webfinger/?q={uri}'>     <Title>Resource Descriptor</Title>   </Link> </XRD>
  • 59. How WebFinger works Server returns LRDD document <?xml version='1.0' encoding='UTF-8'?> <XRD xmlns='http://docs.oasis-open.org/ns/xri/xrd-1.0'      xmlns:hm='http://host-meta.net/xrd/1.0'>   <hm:Host xmlns='http://host-meta.net/xrd/1.0'>gmail.com</hm:Host>   <Link rel='lrdd'         template='http://www.google.com/s2/webfinger/?q={uri}'>     <Title>Resource Descriptor</Title>   </Link> </XRD>
  • 60. How WebFinger works Plugin acct: into URI Template http://www.google.com/s2/webfinger/?q={uri}
  • 61. How WebFinger works Plugin acct: into URI Template chris.messina@gmail.com http://www.google.com/s2/webfinger/?q={uri}
  • 62. How WebFinger works Plugin acct: into URI Template acct:chris.messina@gmail.com http://www.google.com/s2/webfinger/?q={uri}
  • 63. How WebFinger works Plugin acct: into URI Template http://www.google.com/s2/webfinger/?q={uri} acct:chris.messina@gmail.com
  • 64. How WebFinger works Plugin acct: into URI Template http://www.google.com/s2/webfinger/?q={uri} acct:chris.messina@gmail.com
  • 65. How WebFinger works Retrieve WebFinger document $curl http://www.google.com/s2/webfinger/?q=acct:chris.messina@gmail.com
  • 66. How WebFinger works Retrieve WebFinger document $curl http://www.google.com/s2/webfinger/?q=acct:chris.messina@gmail.com
  • 67. How WebFinger works Retrieve WebFinger document $curl http://www.google.com/s2/webfinger/?q=acct:chris.messina@gmail.com
  • 68. How WebFinger works XRD Profile <?xml version='1.0'?> <XRD xmlns='http://docs.oasis-open.org/ns/xri/xrd-1.0'> <Subject>acct:chris.messina@gmail.com</Subject> <Alias>http://www.google.com/profiles/chris.messina</Alias> <Link rel='http://portablecontacts.net/spec/1.0' href='http://www-opensocial.googleusercontent.com/api/people/'/> <Link rel='http://webfinger.net/rel/profile-page' href='http://www.google.com/profiles/chris.messina' type='text/html'/> <Link rel='http://microformats.org/profile/hcard' href='http://www.google.com/profiles/chris.messina' type='text/html'/> <Link rel='http://gmpg.org/xfn/11' href='http://www.google.com/profiles/chris.messina' type='text/html'/> <Link rel='http://specs.openid.net/auth/2.0/provider' href='http://www.google.com/profiles/chris.messina'/> <Link rel='describedby' href='http://www.google.com/profiles/chris.messina' type='text/html'/> <Link rel='describedby' href='http://s2.googleusercontent.com/webfinger/?q=chris.messina%40gmail.com&amp;fmt=foaf' type='application/rdf+xml'/> <Link rel='http://schemas.google.com/g/2010#updates-from' href='http://buzz.googleapis.com/feeds/102034052532213921839/public/posted' type='application/atom+xml'/> </XRD>
  • 69. How WebFinger works XRD Profile <?xml version='1.0'?> <XRD xmlns='http://docs.oasis-open.org/ns/xri/xrd-1.0'> <Subject>acct:chris.messina@gmail.com</Subject> <Alias>http://www.google.com/profiles/chris.messina</Alias> <Link rel='http://portablecontacts.net/spec/1.0' href='http://www-opensocial.googleusercontent.com/api/people/'/> <Link rel='http://webfinger.net/rel/profile-page' href='http://www.google.com/profiles/chris.messina' type='text/html'/> <Link rel='http://microformats.org/profile/hcard' href='http://www.google.com/profiles/chris.messina' type='text/html'/> <Link rel='http://gmpg.org/xfn/11' href='http://www.google.com/profiles/chris.messina' type='text/html'/> <Link rel='http://specs.openid.net/auth/2.0/provider' href='http://www.google.com/profiles/chris.messina'/> <Link rel='describedby' href='http://www.google.com/profiles/chris.messina' type='text/html'/> <Link rel='describedby' href='http://s2.googleusercontent.com/webfinger/?q=chris.messina%40gmail.com&amp;fmt=foaf' type='application/rdf+xml'/> <Link rel='http://schemas.google.com/g/2010#updates-from' href='http://buzz.googleapis.com/feeds/102034052532213921839/public/posted' type='application/atom+xml'/> </XRD>
  • 70. How WebFinger works XRD Profile <?xml version='1.0'?> <XRD xmlns='http://docs.oasis-open.org/ns/xri/xrd-1.0'> <Subject>acct:chris.messina@gmail.com</Subject> <Alias>http://www.google.com/profiles/chris.messina</Alias> <Link rel='http://portablecontacts.net/spec/1.0' href='http://www-opensocial.googleusercontent.com/api/people/'/> <Link rel='http://webfinger.net/rel/profile-page' href='http://www.google.com/profiles/chris.messina' type='text/html'/> <Link rel='http://microformats.org/profile/hcard' href='http://www.google.com/profiles/chris.messina' type='text/html'/> <Link rel='http://gmpg.org/xfn/11' href='http://www.google.com/profiles/chris.messina' type='text/html'/> <Link rel='http://specs.openid.net/auth/2.0/provider' href='http://www.google.com/profiles/chris.messina'/> <Link rel='describedby' href='http://www.google.com/profiles/chris.messina' type='text/html'/> <Link rel='describedby' href='http://s2.googleusercontent.com/webfinger/?q=chris.messina%40gmail.com&amp;fmt=foaf' type='application/rdf+xml'/> <Link rel='http://schemas.google.com/g/2010#updates-from' href='http://buzz.googleapis.com/feeds/102034052532213921839/public/posted' type='application/atom+xml'/> </XRD>
  • 71. How WebFinger works XRD Profile <?xml version='1.0'?> <XRD xmlns='http://docs.oasis-open.org/ns/xri/xrd-1.0'> <Subject>acct:chris.messina@gmail.com</Subject> <Alias>http://www.google.com/profiles/chris.messina</Alias> <Link rel='http://portablecontacts.net/spec/1.0' href='http://www-opensocial.googleusercontent.com/api/people/'/> <Link rel='http://webfinger.net/rel/profile-page' href='http://www.google.com/profiles/chris.messina' type='text/html'/> <Link rel='http://microformats.org/profile/hcard' href='http://www.google.com/profiles/chris.messina' type='text/html'/> <Link rel='http://gmpg.org/xfn/11' href='http://www.google.com/profiles/chris.messina' type='text/html'/> <Link rel='http://specs.openid.net/auth/2.0/provider' href='http://www.google.com/profiles/chris.messina'/> <Link rel='describedby' href='http://www.google.com/profiles/chris.messina' type='text/html'/> <Link rel='describedby' href='http://s2.googleusercontent.com/webfinger/?q=chris.messina%40gmail.com&amp;fmt=foaf' type='application/rdf+xml'/> <Link rel='http://schemas.google.com/g/2010#updates-from' href='http://buzz.googleapis.com/feeds/102034052532213921839/public/posted' type='application/atom+xml'/> </XRD>
  • 72. Putting it together Making OpenID easier using an email address Enter email: Email Connect Lookup
  • 73. Putting it together Making OpenID easier using an email address Enter email: Email Connect
  • 74. Putting it together Making OpenID easier using an email address Enter email: chris.messina@gmail.com Connect
  • 75. Putting it together Making OpenID easier using an email address Enter email: chris.messina@gmail.com Connect
  • 76. Putting it together Making OpenID easier using an email address Signed in as: Chris Messina 
  • 77. Putting it together Making OpenID easier using an email address Signed in as: Chris Messina 
  • 78. Connect
  • 79. The anatomy of connect ...according to David Recordon 95 Source O’Reilly Radar.
  • 80. The anatomy of connect ...according to David Recordon • Profile (identity, accounts, profiles) 95 Source O’Reilly Radar.
  • 81. The anatomy of connect ...according to David Recordon • Profile (identity, accounts, profiles) • Relationships (followers, friends, contacts) 95 Source O’Reilly Radar.
  • 82. The anatomy of connect ...according to David Recordon • Profile (identity, accounts, profiles) • Relationships (followers, friends, contacts) • Content (posts, photos, videos, links) 95 Source O’Reilly Radar.
  • 83. The anatomy of connect ...according to David Recordon • Profile (identity, accounts, profiles) • Relationships (followers, friends, contacts) • Content (posts, photos, videos, links) • Activity (poked, bought, shared, blogged) 95 Source O’Reilly Radar.
  • 84. The anatomy of connect ...according to David Recordon • Profile (identity, accounts, profiles) • Relationships (followers, friends, contacts) • Content (posts, photos, videos, links) • Activity (poked, bought, shared, blogged) • Goal: Discovery of new people and content 95 Source O’Reilly Radar.
  • 85. Connect
  • 86. Agenda • The Value • The Technology • The Future • Breakouts

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