Pricing Topics For Bar Camp La

Pricing Topics for BarCampLA Brad Gilreath FactorHub.com @factorhub

What are your business goals?  To achieve your goals your business must be sustainable….in for the long haul  Why start a business if you have no intention to stick with it  Pricing your services is a key success factor  Asking your potential clients for money affects the ability to achieve your business goals

Why can big consultancies charge big bucks?  Expertise  Methodologies  Documentation  Diversification  Mitigate Risk  Insurance  Training  Sustainable Practices

True Cost of Your Labor  $0, zero, zilch  Time goes by - whether you work or not  Your value is totally subjective  Clients know this and use it against you  What about justifying your value with transparent pricing?

Developing a Pricing Model  Understand the components of your services  Establish long and short term goals  Determine your level of customer care  What costs more to do? – Both real and emotional cost  What is your ideal project?

Segment Your Time  How much time do you devote to categories of work tasks?  Split the numbers between things you prefer and things that you would rather avoid  Charge more for things you would rather avoid  But how much more?

Pricing Methods  Cost Plus Pricing  Value Based Pricing  Factor Based Pricing

Cost Rent, Computers, Advertising, Supplies, Insurance Plus Profit (Typically a percentage) Price Price

Surveys Determine what is valuable Value Increase rate to match value Price Price

Your Factors Travel, Knowledge, Strategy Their Factors Location, Technology, Activities Price Price

Social/Political Agenda Pricing Now versus Never Topics   Green Socially responsible investing   Human Rights The Freelance Economy   Free Speech On-shoring vsOff-shoring   Privacy Actor Activism  Gambling   Free Speech A business owner has freedom to set prices. Aligning price with belief set helps you live by your principles.

Daily Pricing  What does it take to be successful on a daily basis?  Measure over time

Thanks – Let’s Further the Discussion  Twitter.com/factorhub  Skype: factorhub  Otherwise setting up pricing on the web at factorhub.com

Pricing Topics For Bar Camp La

by factorhub on May 04, 2009

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Pricing Topics For Bar Camp La — Presentation Transcript