Soi TV is the 1st.SOCIAL TVNETWORKFOR HISPANICS
And Social TVequals   100%Interactivity!
FirstA VIDEO CLIPso you get toKNOW MEa little BETTER
Let me tell you a big secret: HISPANICShave an OPINION on just about ANYTHING.
Well then… let me tell you a SECOND SECRET…they LOVE to SHARE their OPINIONS
FOR Latinos              OPINIONS           = Conversation          = Entertainment
OPITAINMENT:Opinion + EntertainmentSOi TV is pioneeringOpitainment, a new concept ofTRANSFORMING theOPINION of the latino ...
With OPITAINMENTis more fun to watch a program in Soi TV       THAN INTRADITIONAL TV
CONSUMER GENERATEDContent       TRADITIONAL                TV            Content
It’s more fun to watch a PROGRAM                               in                   Soi TV  Traditional TV
Social TV is not     ROCKET SCIENCE!  It’s already SUCCESFULin the US General Market!
Not ROCKETSCIENCE!
Soi TV is about CONNECTED   HISPANICS          TV        TARGET        Digital       Audience   CONNECTED      Audience   ...
A new & emerging target:   CONNECTED    HISPANICS            89%   And that’s     of Hispanics
They comment,         They view us             Share,        and post videos!        and like us!                         ...
The targetCONNECTED HISPANICSis alive and Kicking!
Over-index GM in Social Use   Over-index GM in MobileUse
Audience Survey: CONNECTED HISPANICS    TV        TARGET       Digital  Audience   Connected    Audience   Reach     Hispa...
Tremendous GrowthIN SOCIAL MEDIA in just 4 months     March   April   May   June                                   March  ...
WhoAM I?
Today we reach 66% ofHISPANIC HOUSEHOLDSBroadcast .3 next to Telemundo
Aggressively seekingPAY TV DISTRIBUTIONDIRECTV and Comcast end of 2012
27% of SPANISH-DOMINANT HISPANIC    HH’S have Digital Broadcast Television•   Americans relying exclusively on over-the-ai...
We have a great         TEAM  Julian Isaac    Camilo Bernal     Rogelio Jaua    Pablo Mendoza     Cesar Prato      Jacquel...
StrongPROGRAMMING STRUCTURE                        PROGRAMMING PER DAY16 HOURS of SOIProgramming per dayOriginal Productio...
4 daily hoursORIGINAL PROGRAMMING
El OPINIARIO is just like aNewscast, butABOUT OPINIONSWe present an in-depth reportAND THE ANCHORS DEBATE IT ON AIRThe Aud...
GUAREVER TUDEIInvites every celebrity thatcomes to MIAMI and believe usthere’sA LOT OF THEM.TWITTER and FACEBOOKEXPLODEEve...
OPITAINMENTSEGMENTS2 minutes, TWICE per hourthroughout all our programming.They areTHE SPINAL CHORDOF OUR INTERACTIVITYSUR...
TV STATION START UP Reality ShowWatch every fight, every problem and all the secrets of theseexecutives, technicians and t...
GREAT TELENOVELAS!!NOVELAS IN STOCK 2012   16 NOVELAS IN STOCK
GREAT TELENOVELAS!!NOVELAS IN STOCK 2012         16 NOVELAS IN STOCK
GREAT TELENOVELAS!!NOVELAS IN STOCK 2013         16 NOVELAS IN STOCK
GREAT TELE SERIES!!                            4 SERIES IN STOCKSERIES IN STOCK 2012-2013
GREAT DOCUDRAMAS!!                            8 DOCUDRAMAS IN STOCKDRAMAS IN STOCK 2012-2013
GREAT PROGRAMS!!REALITY, SPORTS AND TALKSHOWS IN  I have great thingsSTOCK 2012-2013  TALK SHOW + REALITIES+SPORTS
STRATEGIC ALLIANCIES!!CONTENT PROVIDERS         MEXICAN           US HISPANIC         BRAZILIAN          Colombian        ...
With Soi TV you CANGET RID OF the 30”        spotSTRAIGHT JACKET    imposed by Traditional TV!
BRAND & CONSUMER GENERATEDContent              TRADITIONAL                       TV                      Spot
MULTIPLE INTERACTIVITY                Levels                                    Brand         Social Media Growth       Fo...
360˚ MARKETING Cycle            3. You Contribute                                   2. You Join 4. You Share    1. You Wat...
MULTIPLE INTERACTIVITY                Levels                                2nd Screen        Phase 4                Appli...
3 Basic SOCIAL TV buys…     1. Live Opitainment Segments       (Polls, e-coupons, games, trivia)     2. Social Media Novel...
STORE      DIGITAL                                Traffic   couponsAccountabiltydriven progams…                           ...
In Soi TV ourAUDIENCEbecomes yourBRANDFOLLOWERS!
Soi tv new
Soi tv new
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Soi tv new

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  • ----- Meeting Notes (3/25/12 17:31) -----Latinos se hablan en una cola de un Banco aun sin conocerse!
  • Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  • Transcript of "Soi tv new"

    1. 1. Soi TV is the 1st.SOCIAL TVNETWORKFOR HISPANICS
    2. 2. And Social TVequals 100%Interactivity!
    3. 3. FirstA VIDEO CLIPso you get toKNOW MEa little BETTER
    4. 4. Let me tell you a big secret: HISPANICShave an OPINION on just about ANYTHING.
    5. 5. Well then… let me tell you a SECOND SECRET…they LOVE to SHARE their OPINIONS
    6. 6. FOR Latinos OPINIONS = Conversation = Entertainment
    7. 7. OPITAINMENT:Opinion + EntertainmentSOi TV is pioneeringOpitainment, a new concept ofTRANSFORMING theOPINION of the latino audienceinto ENTERTAINMENT, 7 daysa week.SOi TV MONITORS the entireprocess of the PUBLICOPINION EXPERIENCE from Ato Z. Checks & balances are inplace throughout the processmanagement of feedback fromthe audience, we analyze,interpret, generate screengraphs and archive for futureuse.
    8. 8. With OPITAINMENTis more fun to watch a program in Soi TV THAN INTRADITIONAL TV
    9. 9. CONSUMER GENERATEDContent TRADITIONAL TV Content
    10. 10. It’s more fun to watch a PROGRAM in Soi TV Traditional TV
    11. 11. Social TV is not ROCKET SCIENCE! It’s already SUCCESFULin the US General Market!
    12. 12. Not ROCKETSCIENCE!
    13. 13. Soi TV is about CONNECTED HISPANICS TV TARGET Digital Audience CONNECTED Audience REACH HISPANICS ENGAGEMENT
    14. 14. A new & emerging target: CONNECTED HISPANICS 89% And that’s of Hispanics
    15. 15. They comment, They view us Share, and post videos! and like us! They visit our They tweet, site and Register! retweet, reply and follow! Latinos are more CONNECTEDthan any other group!
    16. 16. The targetCONNECTED HISPANICSis alive and Kicking!
    17. 17. Over-index GM in Social Use Over-index GM in MobileUse
    18. 18. Audience Survey: CONNECTED HISPANICS TV TARGET Digital Audience Connected Audience Reach Hispanics Engagement Latinos between 18-40 That want to express themselves, have a presence, show his/her personality, value, talent, strength & opinion. * 954 people Survey May 2012
    19. 19. Tremendous GrowthIN SOCIAL MEDIA in just 4 months March April May June March April May June March April May June March April May June
    20. 20. WhoAM I?
    21. 21. Today we reach 66% ofHISPANIC HOUSEHOLDSBroadcast .3 next to Telemundo
    22. 22. Aggressively seekingPAY TV DISTRIBUTIONDIRECTV and Comcast end of 2012
    23. 23. 27% of SPANISH-DOMINANT HISPANIC HH’S have Digital Broadcast Television• Americans relying exclusively on over-the-air (OTA) TV broadcasting increased from 42 million a year ago to almost 46 million in 2011.• 15% of all U.S. HH’s rely solely on over-the-air signals to watch TV programming up from 14% in the past 3 years.• 4% of TV households, eliminated pay TV service at some point in the past .• 25% of Hispanic homes are broadcast-only. – 27% in Spanish dominant homes
    24. 24. We have a great TEAM Julian Isaac Camilo Bernal Rogelio Jaua Pablo Mendoza Cesar Prato Jacqueline Makhoul Luisiana Ríos CEO SVP Distribution CCO B2C CMO B2B CMO Programming & News & Commentary Acquisitions Director Director WE ARE TV Network Management TV Start Ups Strategic Planning TV Network Distribution SEASONED TV Original Productions Digital Marketing ENTERTAINMENT Brand Solutions Multi-National Content Syndication Business Development Award winning Journalism EXPERTS
    25. 25. StrongPROGRAMMING STRUCTURE PROGRAMMING PER DAY16 HOURS of SOIProgramming per dayOriginal Production:3:10 HOURSPremiere Programming:8:10 HOURS
    26. 26. 4 daily hoursORIGINAL PROGRAMMING
    27. 27. El OPINIARIO is just like aNewscast, butABOUT OPINIONSWe present an in-depth reportAND THE ANCHORS DEBATE IT ON AIRThe Audience takes sides, expresstheir OPINIONAND WE SHOW THE RESULTS.
    28. 28. GUAREVER TUDEIInvites every celebrity thatcomes to MIAMI and believe usthere’sA LOT OF THEM.TWITTER and FACEBOOKEXPLODEEvery night!
    29. 29. OPITAINMENTSEGMENTS2 minutes, TWICE per hourthroughout all our programming.They areTHE SPINAL CHORDOF OUR INTERACTIVITYSURVEYS,CONTESTS& GAMES!
    30. 30. TV STATION START UP Reality ShowWatch every fight, every problem and all the secrets of theseexecutives, technicians and talents building Soi TV!CASTINGS, BACKSTAGE & C-level MEETINGS!
    31. 31. GREAT TELENOVELAS!!NOVELAS IN STOCK 2012 16 NOVELAS IN STOCK
    32. 32. GREAT TELENOVELAS!!NOVELAS IN STOCK 2012 16 NOVELAS IN STOCK
    33. 33. GREAT TELENOVELAS!!NOVELAS IN STOCK 2013 16 NOVELAS IN STOCK
    34. 34. GREAT TELE SERIES!! 4 SERIES IN STOCKSERIES IN STOCK 2012-2013
    35. 35. GREAT DOCUDRAMAS!! 8 DOCUDRAMAS IN STOCKDRAMAS IN STOCK 2012-2013
    36. 36. GREAT PROGRAMS!!REALITY, SPORTS AND TALKSHOWS IN I have great thingsSTOCK 2012-2013 TALK SHOW + REALITIES+SPORTS
    37. 37. STRATEGIC ALLIANCIES!!CONTENT PROVIDERS MEXICAN US HISPANIC BRAZILIAN Colombian ARGENTINIAN Content Provider Content Provider Content Provider Content Provider Content Provider and Producer and Producer and Producer and Producer ARGENTINIAN PERUVIAN CHILEAN HISPANIC WEB Content Provider Content Provider Content Provider Opinion Platform Platform for Polls and Producer and Producer
    38. 38. With Soi TV you CANGET RID OF the 30” spotSTRAIGHT JACKET imposed by Traditional TV!
    39. 39. BRAND & CONSUMER GENERATEDContent TRADITIONAL TV Spot
    40. 40. MULTIPLE INTERACTIVITY Levels Brand Social Media Growth Followers Demo/Psico Who they are Public Opinion What they say Basic Traditional TV Audience
    41. 41. 360˚ MARKETING Cycle 3. You Contribute 2. You Join 4. You Share 1. You Watch 6. You Love5. You Recommend
    42. 42. MULTIPLE INTERACTIVITY Levels 2nd Screen Phase 4 Applications Screen Interactivity Layer Phase 3 TV Program Interactivity Phase 2 (Original Production) Live Opitainment Segments Phase 1 (National and Local)
    43. 43. 3 Basic SOCIAL TV buys… 1. Live Opitainment Segments (Polls, e-coupons, games, trivia) 2. Social Media Novela Screen Inserts 3. Interactive Product Integration in original programming
    44. 44. STORE DIGITAL Traffic couponsAccountabiltydriven progams… Targeted SAMPLING SURVEYS More than just an audience WE DELIVER MARKETING RESULTS
    45. 45. In Soi TV ourAUDIENCEbecomes yourBRANDFOLLOWERS!
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