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  • ----- Meeting Notes (3/25/12 17:31) -----Latinos se hablan en una cola de un Banco aun sin conocerse!
  • Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  • Transcript

    • 1. Soi TV is the 1st.SOCIAL TVNETWORKFOR HISPANICS
    • 2. And Social TVequals 100%Interactivity!
    • 3. FirstA VIDEO CLIPso you get toKNOW MEa little BETTER
    • 4. Let me tell you a big secret: HISPANICShave an OPINION on just about ANYTHING.
    • 5. Well then… let me tell you a SECOND SECRET…they LOVE to SHARE their OPINIONS
    • 6. FOR Latinos OPINIONS = Conversation = Entertainment
    • 7. OPITAINMENT:Opinion + EntertainmentSOi TV is pioneeringOpitainment, a new concept ofTRANSFORMING theOPINION of the latino audienceinto ENTERTAINMENT, 7 daysa week.SOi TV MONITORS the entireprocess of the PUBLICOPINION EXPERIENCE from Ato Z. Checks & balances are inplace throughout the processmanagement of feedback fromthe audience, we analyze,interpret, generate screengraphs and archive for futureuse.
    • 8. With OPITAINMENTis more fun to watch a program in Soi TV THAN INTRADITIONAL TV
    • 9. CONSUMER GENERATEDContent TRADITIONAL TV Content
    • 10. It’s more fun to watch a PROGRAM in Soi TV Traditional TV
    • 11. Social TV is not ROCKET SCIENCE! It’s already SUCCESFULin the US General Market!
    • 12. Not ROCKETSCIENCE!
    • 13. Soi TV is about CONNECTED HISPANICS TV TARGET Digital Audience CONNECTED Audience REACH HISPANICS ENGAGEMENT
    • 14. A new & emerging target: CONNECTED HISPANICS 89% And that’s of Hispanics
    • 15. They comment, They view us Share, and post videos! and like us! They visit our They tweet, site and Register! retweet, reply and follow! Latinos are more CONNECTEDthan any other group!
    • 16. The targetCONNECTED HISPANICSis alive and Kicking!
    • 17. Over-index GM in Social Use Over-index GM in MobileUse
    • 18. Audience Survey: CONNECTED HISPANICS TV TARGET Digital Audience Connected Audience Reach Hispanics Engagement Latinos between 18-40 That want to express themselves, have a presence, show his/her personality, value, talent, strength & opinion. * 954 people Survey May 2012
    • 19. Tremendous GrowthIN SOCIAL MEDIA in just 4 months March April May June March April May June March April May June March April May June
    • 20. WhoAM I?
    • 21. Today we reach 66% ofHISPANIC HOUSEHOLDSBroadcast .3 next to Telemundo
    • 22. Aggressively seekingPAY TV DISTRIBUTIONDIRECTV and Comcast end of 2012
    • 23. 27% of SPANISH-DOMINANT HISPANIC HH’S have Digital Broadcast Television• Americans relying exclusively on over-the-air (OTA) TV broadcasting increased from 42 million a year ago to almost 46 million in 2011.• 15% of all U.S. HH’s rely solely on over-the-air signals to watch TV programming up from 14% in the past 3 years.• 4% of TV households, eliminated pay TV service at some point in the past .• 25% of Hispanic homes are broadcast-only. – 27% in Spanish dominant homes
    • 24. We have a great TEAM Julian Isaac Camilo Bernal Rogelio Jaua Pablo Mendoza Cesar Prato Jacqueline Makhoul Luisiana Ríos CEO SVP Distribution CCO B2C CMO B2B CMO Programming & News & Commentary Acquisitions Director Director WE ARE TV Network Management TV Start Ups Strategic Planning TV Network Distribution SEASONED TV Original Productions Digital Marketing ENTERTAINMENT Brand Solutions Multi-National Content Syndication Business Development Award winning Journalism EXPERTS
    • 25. StrongPROGRAMMING STRUCTURE PROGRAMMING PER DAY16 HOURS of SOIProgramming per dayOriginal Production:3:10 HOURSPremiere Programming:8:10 HOURS
    • 26. 4 daily hoursORIGINAL PROGRAMMING
    • 27. El OPINIARIO is just like aNewscast, butABOUT OPINIONSWe present an in-depth reportAND THE ANCHORS DEBATE IT ON AIRThe Audience takes sides, expresstheir OPINIONAND WE SHOW THE RESULTS.
    • 28. GUAREVER TUDEIInvites every celebrity thatcomes to MIAMI and believe usthere’sA LOT OF THEM.TWITTER and FACEBOOKEXPLODEEvery night!
    • 29. OPITAINMENTSEGMENTS2 minutes, TWICE per hourthroughout all our programming.They areTHE SPINAL CHORDOF OUR INTERACTIVITYSURVEYS,CONTESTS& GAMES!
    • 30. TV STATION START UP Reality ShowWatch every fight, every problem and all the secrets of theseexecutives, technicians and talents building Soi TV!CASTINGS, BACKSTAGE & C-level MEETINGS!
    • 31. GREAT TELENOVELAS!!NOVELAS IN STOCK 2012 16 NOVELAS IN STOCK
    • 32. GREAT TELENOVELAS!!NOVELAS IN STOCK 2012 16 NOVELAS IN STOCK
    • 33. GREAT TELENOVELAS!!NOVELAS IN STOCK 2013 16 NOVELAS IN STOCK
    • 34. GREAT TELE SERIES!! 4 SERIES IN STOCKSERIES IN STOCK 2012-2013
    • 35. GREAT DOCUDRAMAS!! 8 DOCUDRAMAS IN STOCKDRAMAS IN STOCK 2012-2013
    • 36. GREAT PROGRAMS!!REALITY, SPORTS AND TALKSHOWS IN I have great thingsSTOCK 2012-2013 TALK SHOW + REALITIES+SPORTS
    • 37. STRATEGIC ALLIANCIES!!CONTENT PROVIDERS MEXICAN US HISPANIC BRAZILIAN Colombian ARGENTINIAN Content Provider Content Provider Content Provider Content Provider Content Provider and Producer and Producer and Producer and Producer ARGENTINIAN PERUVIAN CHILEAN HISPANIC WEB Content Provider Content Provider Content Provider Opinion Platform Platform for Polls and Producer and Producer
    • 38. With Soi TV you CANGET RID OF the 30” spotSTRAIGHT JACKET imposed by Traditional TV!
    • 39. BRAND & CONSUMER GENERATEDContent TRADITIONAL TV Spot
    • 40. MULTIPLE INTERACTIVITY Levels Brand Social Media Growth Followers Demo/Psico Who they are Public Opinion What they say Basic Traditional TV Audience
    • 41. 360˚ MARKETING Cycle 3. You Contribute 2. You Join 4. You Share 1. You Watch 6. You Love5. You Recommend
    • 42. MULTIPLE INTERACTIVITY Levels 2nd Screen Phase 4 Applications Screen Interactivity Layer Phase 3 TV Program Interactivity Phase 2 (Original Production) Live Opitainment Segments Phase 1 (National and Local)
    • 43. 3 Basic SOCIAL TV buys… 1. Live Opitainment Segments (Polls, e-coupons, games, trivia) 2. Social Media Novela Screen Inserts 3. Interactive Product Integration in original programming
    • 44. STORE DIGITAL Traffic couponsAccountabiltydriven progams… Targeted SAMPLING SURVEYS More than just an audience WE DELIVER MARKETING RESULTS
    • 45. In Soi TV ourAUDIENCEbecomes yourBRANDFOLLOWERS!