----- Meeting Notes (3/25/12 17:31) -----Latinos se hablan en una cola de un Banco aun sin conocerse!
Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
Soi TV is the 1st.SOCIAL TVNETWORKFOR HISPANICS
FirstA VIDEO CLIPso you get toKNOW MEa little BETTER
Let me tell you a big secret: HISPANICShave an OPINION on just about ANYTHING.
Well then… let me tell you a SECOND SECRET…they LOVE to SHARE their OPINIONS
FOR Latinos OPINIONS = Conversation = Entertainment
OPITAINMENT:Opinion + EntertainmentSOi TV is pioneeringOpitainment, a new concept ofTRANSFORMING theOPINION of the latino audienceinto ENTERTAINMENT, 7 daysa week.SOi TV MONITORS the entireprocess of the PUBLICOPINION EXPERIENCE from Ato Z. Checks & balances are inplace throughout the processmanagement of feedback fromthe audience, we analyze,interpret, generate screengraphs and archive for futureuse.
With OPITAINMENTis more fun to watch a program in Soi TV THAN INTRADITIONAL TV
CONSUMER GENERATEDContent TRADITIONAL TV Content
It’s more fun to watch a PROGRAM in Soi TV Traditional TV
Social TV is not ROCKET SCIENCE! It’s already SUCCESFULin the US General Market!
Soi TV is about CONNECTED HISPANICS TV TARGET Digital Audience CONNECTED Audience REACH HISPANICS ENGAGEMENT
A new & emerging target: CONNECTED HISPANICS 89% And that’s of Hispanics
They comment, They view us Share, and post videos! and like us! They visit our They tweet, site and Register! retweet, reply and follow! Latinos are more CONNECTEDthan any other group!
The targetCONNECTED HISPANICSis alive and Kicking!
Over-index GM in Social Use Over-index GM in MobileUse
Audience Survey: CONNECTED HISPANICS TV TARGET Digital Audience Connected Audience Reach Hispanics Engagement Latinos between 18-40 That want to express themselves, have a presence, show his/her personality, value, talent, strength & opinion. * 954 people Survey May 2012
Tremendous GrowthIN SOCIAL MEDIA in just 4 months March April May June March April May June March April May June March April May June
Today we reach 66% ofHISPANIC HOUSEHOLDSBroadcast .3 next to Telemundo
Aggressively seekingPAY TV DISTRIBUTIONDIRECTV and Comcast end of 2012
27% of SPANISH-DOMINANT HISPANIC HH’S have Digital Broadcast Television• Americans relying exclusively on over-the-air (OTA) TV broadcasting increased from 42 million a year ago to almost 46 million in 2011.• 15% of all U.S. HH’s rely solely on over-the-air signals to watch TV programming up from 14% in the past 3 years.• 4% of TV households, eliminated pay TV service at some point in the past .• 25% of Hispanic homes are broadcast-only. – 27% in Spanish dominant homes
We have a great TEAM Julian Isaac Camilo Bernal Rogelio Jaua Pablo Mendoza Cesar Prato Jacqueline Makhoul Luisiana Ríos CEO SVP Distribution CCO B2C CMO B2B CMO Programming & News & Commentary Acquisitions Director Director WE ARE TV Network Management TV Start Ups Strategic Planning TV Network Distribution SEASONED TV Original Productions Digital Marketing ENTERTAINMENT Brand Solutions Multi-National Content Syndication Business Development Award winning Journalism EXPERTS
StrongPROGRAMMING STRUCTURE PROGRAMMING PER DAY16 HOURS of SOIProgramming per dayOriginal Production:3:10 HOURSPremiere Programming:8:10 HOURS