Sistema de Opinión Interactivo Interactive Opinion SystemMay 2012
Today we bring YOU a unique TV Station that clicks with the Connected US Hispanic marketAnd that’s 89% of Hispanics
SOi TV will add to your success1. Opitainment delivers Hispanic Engagement. Opitainment is a new and emerging TV genre. Latinos are opinionated and love to share and defend their Opinions and sentiments. We embrace and defend the Hispanic Public Opinion in the US.2. 89% of Total Hispanics are Connected. It’s more fun to watch Social TV than Traditional TV. Social Media interactivity is a reality for the general market, untapped and emerging fast for Hispanics: a ready-made consumer base!3. SOI TV is up and running! We are already a Nationwide Hispanic Broadcast TV Network in 15 leading cities and growing aggressively. Our OTA signal covers 55% of the US Hispanic HHs. We are experienced TV content Producers.4. Potential new consumers for your Brands. Our highly-social, opinionated and internet connected Hispanics watching Broadcast TV will want to consume your brands. Great news for your marketing strategy! Latino Engagement promotes live TV viewing and delivers growth for your brand social media channels!
SOi TV will add to your successOpitainment delivers Hispanic Engagement
Let me tell you a big secret: Hispanics havean opinion on just about anything.
Well then… let me tell you a second secret…and they love to let everyone know their opinions
Opitainment:Opinion + EntertainmentSOi TV is pioneeringOpitainment, a new concept ofconverting the Opinion of thelatino audience intoentertainment, 7 days a week.SOi TV monitors the entireprocess of the Public Opinionexperience from A to Z. Checks& balances are in placethroughout the processmanagement of feedback fromthe audience, weanalyze, interpret, generatescreen and archive for futureuse.
Opitainment works! Yes No Maybe NeutralIt shows Hispanic Public Opinionon screen on real Time, 24 hours a day
SOi TV will add to your success89% of Total Hispanics are Connected.
Soi TV integrates Cross-Platform Hispanic Audiences TV Connected Digital Audience Hispanics Audience Our target is 89% of Total Hispanics
Multiple Interactivity levels 2nd ScreenPhase 4 Applications Screen Interactivity LayerPhase 3 TV Program InteractivityPhase 2 (Original Production) Live Opitainment SegmentsPhase 1 (National and Local) We include use habits of all connected Latinos
The TeamWE ARE SEASONED TV ENTERTAINMENT VETERANS25+ Years 15 - 20 Years Network Administration Network Launch & Distribution Strategic Planning Socio-Economic Marketing Original Productions Muliti-national Content Syndication Consumer Brand Development Award winning journalism Business Development
There are enough newscasts. SOi TV brings youan OPINIONCAST (“EL OPINIARIO”). In realtime, we showcase what the multiculturalspectrum of latinos are thinking, feeling on thefacts, news and trending topics.“El Opiniario” unveils the true, unscriptedsentiment of the Latino Community, in a non-intrusive, appealing interface of statistics,contrast, and graphics.
Much more than a Talk Show, 99 confronts andsolicits viewer opinion on the raw realities thataffect Latinos in the United States!Renowned Spanish Radio celebrity Joe Ferrerois your Host. Having gained multinationalnotoriety from his now famous prank phonecalls with Venezuelan President Hugo Chavezand Cuban Dictator Fidel Castro, Joe challengesthe status quo of the Latin community, withoutfear of consequences. Joe is completelyunpredictable, assuring that the audience isnever at ease!
Opitainment SegmentsDuring commercial breaks, 3X perhour, 24X7, SOi TV airs Opitainment ®Shorts. Our anchors askquestions, promote contests, solicitthe opinion of the audience and sharethe results. These micro-programs areat the pulse of our interactiveprogramming; inquiries about ourprograms, reactions tonews, issues, trending topics andmore.
Whatever Tonight presents a space where experts of ANY subject, from models and chefs, to accountants and lawyers, can share their knowledge and experiences with the audience. Every night, Whatever Tonight willsurprise you with a great new guest.
How is TV Channel built? Reality Show Every discussion, conversation, and secret shared within theSOi TV executives are shown on the TV Screen. Building a TV Channel is not an easy job; the SOi Team asks the audience for their opinion and participation.
NOVELA Muñoz Vale X 2Muñoz has 2 wifes, 2 families, 2 homes and 6 kids.Muñoz problems is that he has two simultaneousand parallel families, both wives love him. For 18years this family man has split his life between histwo homes and, so as to not loose either one, hemust run like crazy so he’s not discovered.
REALITY SHOW Reto de Campeonas Female Champs Who says they are the weaker sex? The drama of eight Hispanic beauties fighting it out with foreigners in a boxing match up to show their true fighting skills, for $100.000 in price money
The English Teacher is the story of an executive from a humble background, who thanks to his work and tenacity becomes a high ranking executive, but since he doesn t speak English, must hire a teacher, and a love story flourishes.NOVELA
Amanda was trained as a witch since chilhood and by chance she ends up in the highest power circles where Presidents and Governors use her services to influence destiny.NOVELA
5 Taxi drivers make a living fighting traffic, arguing with passengers and always alert of any danger awaiting. Each taxi service is an adventureNOVELA
The Seventh Door Mysterious Stories Mankind has not yet found explanations for extraordinary events. In Septima Puerta we show really mysterious stories that could happen to you anytime.DRAMA
SOi TV will add to Business successPotential new consumers for your Brands:Latino Engagement promotes live TV viewing and deliversgrowth for your brand social media channels.
3.5 Million Hispanic HHs watch Broadcast TV We estimate 40% are connected: 1.4 Million 50% of Soi TV OTA viewers are connected and already pay an Internet Service FeeConnected Hispanics are great consumers
Soi TV consistently adds value to your Brand Marketing BrandSocial Media Growth FollowersDemo/Psico Who they arePublic Opinion What they sayBasic Audience Only SOi engages the Hispanic Audience
It’s not only about making your Brand Famous, It’s about making your Brand Favorite!
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