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Dossier mayo 2012

Dossier mayo 2012

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  • ----- Meeting Notes (3/25/12 17:31) -----Latinos se hablan en una cola de un Banco aun sin conocerse!
  • Everyone has anopinionaboutabsolutelyeverything, and theywantto share it and knowwhatotherpeoplethink
  • Everyone has an opinion about absolutely everything, and they want to share it and know what other people think
  • Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  • Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  • Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  • Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  • Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  • Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  • Itwill be anintegratedplatform, allowingyoutowatchwhatyouwantwhenyouwantit, overmanydevices, connectedtoyourfriendsthroughmanydevices,itwill be interactive, and itmustallowyourvoiceto be heard

Transcript

  • 1. Sistema de Opinión Interactivo Interactive Opinion SystemMay 2012
  • 2. Today we bring YOU a unique TV Station that clicks with the Connected US Hispanic marketAnd that’s 89% of Hispanics
  • 3. SOi TV will add to your success1. Opitainment delivers Hispanic Engagement. Opitainment is a new and emerging TV genre. Latinos are opinionated and love to share and defend their Opinions and sentiments. We embrace and defend the Hispanic Public Opinion in the US.2. 89% of Total Hispanics are Connected. It’s more fun to watch Social TV than Traditional TV. Social Media interactivity is a reality for the general market, untapped and emerging fast for Hispanics: a ready-made consumer base!3. SOI TV is up and running! We are already a Nationwide Hispanic Broadcast TV Network in 15 leading cities and growing aggressively. Our OTA signal covers 55% of the US Hispanic HHs. We are experienced TV content Producers.4. Potential new consumers for your Brands. Our highly-social, opinionated and internet connected Hispanics watching Broadcast TV will want to consume your brands. Great news for your marketing strategy! Latino Engagement promotes live TV viewing and delivers growth for your brand social media channels!
  • 4. SOi TV will add to your successOpitainment delivers Hispanic Engagement
  • 5. Let me tell you a big secret: Hispanics havean opinion on just about anything.
  • 6. Well then… let me tell you a second secret…and they love to let everyone know their opinions
  • 7. Latinos OPINIONS
  • 8. … Trending Topics SportsCelebrities Novelas News Politics
  • 9. Opitainment:Opinion + EntertainmentSOi TV is pioneeringOpitainment, a new concept ofconverting the Opinion of thelatino audience intoentertainment, 7 days a week.SOi TV monitors the entireprocess of the Public Opinionexperience from A to Z. Checks& balances are in placethroughout the processmanagement of feedback fromthe audience, weanalyze, interpret, generatescreen and archive for futureuse.
  • 10. Opitainment works! Yes No Maybe NeutralIt shows Hispanic Public Opinionon screen on real Time, 24 hours a day
  • 11. SOi TV will add to your success89% of Total Hispanics are Connected.
  • 12. Soi TV integrates Cross-Platform Hispanic Audiences TV Connected Digital Audience Hispanics Audience Our target is 89% of Total Hispanics
  • 13. Latinos are CONNECTED!
  • 14. The Connected Hispanic
  • 15. The Connected Hispanic
  • 16. The Connected Hispanic
  • 17. The Connected Hispanic
  • 18. It’s more fun to watch a program in Soi TVThan in Traditional TV
  • 19. Consumer Generated ContentTraditional TV Content
  • 20. Our highly-engagedaudience creates its owncontent… which engagesthem even more.
  • 21. More fun to watch in Soi TVTraditional TV
  • 22. More fun to watch in Soi TVTraditional TV
  • 23. Multiple Interactivity levels 2nd ScreenPhase 4 Applications Screen Interactivity LayerPhase 3 TV Program InteractivityPhase 2 (Original Production) Live Opitainment SegmentsPhase 1 (National and Local) We include use habits of all connected Latinos
  • 24. Integrated Multiplatformwww.soitv.comSOITV@SOITVYOSOITVSOITVSOITV
  • 25. Almost 40K Followers10% of Univision in 4 months
  • 26. Almost 10K likes2% of Univision in 4 months
  • 27. Almost 5K uniqueVisitors daily in 4 months
  • 28. Bottom Line:Soi TV is the First US HispanicSocial TV Network!
  • 29. And Social TV is already successfulin the US General Market!
  • 30. Social TV BestPractices
  • 31. Hispanics will gofrom must see TVto… must join TV!
  • 32. SOi TV will add to your successSOI TV is up and running!
  • 33. 3 Million plus Hispanic HH & growing…. 15 Top Hispanic DMA’s
  • 34. Headquarters in Miami, 80+ people
  • 35. • HD & SD Option,• INTEL SAT 805 (april 2012)
  • 36. 24 hour programming, Premieres 12 hours daily
  • 37. The TeamWE ARE SEASONED TV ENTERTAINMENT VETERANS25+ Years 15 - 20 Years Network Administration  Network Launch & Distribution Strategic Planning  Socio-Economic Marketing Original Productions  Muliti-national Content Syndication Consumer Brand Development  Award winning journalism Business Development
  • 38. We are experiencedTV Content producers
  • 39. There are enough newscasts. SOi TV brings youan OPINIONCAST (“EL OPINIARIO”). In realtime, we showcase what the multiculturalspectrum of latinos are thinking, feeling on thefacts, news and trending topics.“El Opiniario” unveils the true, unscriptedsentiment of the Latino Community, in a non-intrusive, appealing interface of statistics,contrast, and graphics.
  • 40. Much more than a Talk Show, 99 confronts andsolicits viewer opinion on the raw realities thataffect Latinos in the United States!Renowned Spanish Radio celebrity Joe Ferrerois your Host. Having gained multinationalnotoriety from his now famous prank phonecalls with Venezuelan President Hugo Chavezand Cuban Dictator Fidel Castro, Joe challengesthe status quo of the Latin community, withoutfear of consequences. Joe is completelyunpredictable, assuring that the audience isnever at ease!
  • 41. Opitainment SegmentsDuring commercial breaks, 3X perhour, 24X7, SOi TV airs Opitainment ®Shorts. Our anchors askquestions, promote contests, solicitthe opinion of the audience and sharethe results. These micro-programs areat the pulse of our interactiveprogramming; inquiries about ourprograms, reactions tonews, issues, trending topics andmore.
  • 42. Whatever Tonight presents a space where experts of ANY subject, from models and chefs, to accountants and lawyers, can share their knowledge and experiences with the audience. Every night, Whatever Tonight willsurprise you with a great new guest.
  • 43. How is TV Channel built? Reality Show Every discussion, conversation, and secret shared within theSOi TV executives are shown on the TV Screen. Building a TV Channel is not an easy job; the SOi Team asks the audience for their opinion and participation.
  • 44. Great PortfolioOf Acquisitions
  • 45. NOVELA Muñoz Vale X 2Muñoz has 2 wifes, 2 families, 2 homes and 6 kids.Muñoz problems is that he has two simultaneousand parallel families, both wives love him. For 18years this family man has split his life between histwo homes and, so as to not loose either one, hemust run like crazy so he’s not discovered.
  • 46. REALITY SHOW Reto de Campeonas Female Champs Who says they are the weaker sex? The drama of eight Hispanic beauties fighting it out with foreigners in a boxing match up to show their true fighting skills, for $100.000 in price money
  • 47. The English Teacher is the story of an executive from a humble background, who thanks to his work and tenacity becomes a high ranking executive, but since he doesn t speak English, must hire a teacher, and a love story flourishes.NOVELA
  • 48. Amanda was trained as a witch since chilhood and by chance she ends up in the highest power circles where Presidents and Governors use her services to influence destiny.NOVELA
  • 49. 5 Taxi drivers make a living fighting traffic, arguing with passengers and always alert of any danger awaiting. Each taxi service is an adventureNOVELA
  • 50. The Seventh Door Mysterious Stories Mankind has not yet found explanations for extraordinary events. In Septima Puerta we show really mysterious stories that could happen to you anytime.DRAMA
  • 51. Output deals Content ProvidersArtear
  • 52. SOi TV will add to Business successPotential new consumers for your Brands:Latino Engagement promotes live TV viewing and deliversgrowth for your brand social media channels.
  • 53. 3.5 Million Hispanic HHs watch Broadcast TV We estimate 40% are connected: 1.4 Million 50% of Soi TV OTA viewers are connected and already pay an Internet Service FeeConnected Hispanics are great consumers
  • 54. Soi TV consistently adds value to your Brand Marketing BrandSocial Media Growth FollowersDemo/Psico Who they arePublic Opinion What they sayBasic Audience Only SOi engages the Hispanic Audience
  • 55. It’s not only about making your Brand Famous, It’s about making your Brand Favorite!
  • 56. Watch Join Share Contribute EnjoyThe Social TV Marketing Cycle Love
  • 57. Just WatchThe Traditional TV marketing Cycle
  • 58. We are ready to add to thesuccess of your Brands!