Distribution 2012

1. Sistema de Opinión Interactivo
Interactive Opinion System

3. The 1ST
Social TV Network
en Español!

4. SOI TV WILL ATTRACT QUALITY SUBSCRIBERS
They are the first to admit it. As the leading minority voice in the US, Latinos
are opinionated. Latinos love to share their thoughts & sentiments on news, lifestyles,
O PITAINMENT ® sports, and general entertainment. Opitainment® engages this desire to connect
A NEW AND EMERGING GENRE. and participate with
the On-Air entertainment. SOi TV captures that multi-platform audience.
OF TOTAL US The Digital Age makes it more fun to watch Social TV over
89 % HISPANICS ARE
CONNECTED.
Traditional TV. Social Media interactivity is a reality for general markets, untapped
and emerging fast among Hispanics.
UP AND Well-funded Corporate support; built & run by Seasoned TV Veterans;
G ROWING ! Available in 15 leading Hispanic TV markets in the USA.
Our connected Hispanics are the early adapters.
D IGITAL – S AVVY Remote control, Service Upgrade, Easy-Pay Billing. Consumers
MULTICULTURAL HHS who understand and act on the marketing and value of your growing
digital service offers.

5. Latinos
OPINIONS
O PITAINMENT ®
A NEW AND EMERGING GENRE.

6. And they have Opinions about everything…

7. Opitainment:
Opinion + Entertainment
SOi TV is pioneering Opitainment, a new
concept of converting the Opinion of the
latino audience into entertainment, 7 days
a week.
SOi TV monitors the entire process of the
Public Opinion experience from A to Z.
Checks & balances are in place
throughout the process; management of
feedback from the audience:

8. Opitainment works! Yes
No
Engages TV Viewers. Maybe
Engaged viewers Neutral
are more loyal!
It shows Hispanic Public Opinion
on screen on real Time, 24 hours a day

9. SOi TV integrates Cross-Platform Hispanic Audiences
TV Connected Digital
Audience Hispanic Audience
89% OFUS HISPANICS
ARE CONNECTED
Our target is 89% of Total Hispanics

10. Latinos are CONNECTED!

11. The Connected Hispanic

12. The Connected Hispanic

13. The Connected Hispanic

14. The Connected Hispanic

16. Multiple Interactivity levels
2nd Screen
Phase 4 Applications
Screen Interactivity Layer
Phase 3
TV Program Interactivity
Phase 2 (Original Production)
Live Opitainment Segments
Phase 1 (National and Local)
We include all connected Latinos

17. Hispanics also want to connect with TV…
and now they have SOi TV!

18. Consumer Generated Content
Traditional TV Content

19. Our highly-engaged
audience creates its own
content… which engages
them even more.

20. More fun to watch in
Soi TV
Traditional TV

21. More fun to watch in
Soi TV
Traditional TV
Traditional TV

22. Integrated Multi-platform
www.soitv.com TV Screen
Mobile Twitter
SOITV Carriers
@SOITV
Apple Facebook
Android
YOSOITV RIM
SOITV
Social YouTube
Digital
Marketing
SOITV Google
PollDaddy Web
Ask.com

23. Followers in 4 months
(10% of Univision)

24. Unique Visitors Daily in 4 months

25. Almost likes in 4 months

26. SOI TV per inquiry & Direct Response Sales Matrix
TV advertisers are already seeing the results!

27. The 1ST
Social TV Network
en Español!

28. And Social TV is
already successful
in the US General Market!

30. Social TV
Best Practices

31. Hispanics will go
from must see TV to…
must join TV!

32. 3 Million plus Hispanic HH & growing….
Broadcast TV Digital Signal .3 signal, just above Telemundo 15 Top
Hispanic
DMA’s
SOI TV IS UP & GROWING!

33. • HD & SD Option,
• INTEL SAT 805

34. 24 hour programming, Premieres 12 hours daily

35. The Team
c
WE ARE SEASONED TV ENTERTAINMENT VETERANS
25+ Years 15 - 20 Years
 Network Administration  Network Launch & Distribution
 Strategic Planning  Socio-Economic Marketing
 Original Productions  Multi-national Content Syndication
 Consumer Brand Development  Award winning journalism
 New Business Development

36. We are experienced
TV Content producers
(5 hours of original programming daily)

37. There are enough newscasts. SOi TV brings you
an OPINIONCAST (“EL OPINARIO”). In real
time, we showcase what the multicultural
spectrum of latinos are thinking, feeling on the
facts, news and trending topics.
“El Opiniario” unveils the true, unscripted
sentiment of the Latino Community, in a non-
intrusive, appealing interface of statistics,
contrast, and graphics.

38. Opitainment Segments
During commercial breaks, 3X per
hour, 24X7, SOi TV airs Opitainment ®
Shorts. Our anchors ask questions,
promote contests, solicit the opinion
of the audience and share the results.
These micro-programs are at the pulse
of our interactive programming;
inquiries about our programs,
reactions to news, issues, trending
topics and more.

39. Guarever Tudei presents a
space where experts of ANY
subject, from models and chefs,
to accountants and lawyers, can
share their knowledge and
experiences with the audience.
Every night, Whatever Tonight
will surprise you with a great
new guest.
Guarever Tudei

40. Great Portfolio
Of Acquisitions

41. Novela
Juanita Román is a street singer who has the good or bad
luck of meeting Alejandro Castillo. The handsome guy
wants to make her a star. He bets a huge amount of
money with his best friend over Juanita’s success.
Alejandro takes the singer into her house, where she
studies music, glamour, and everything else that will
assure her success. Alejandro and Juanita fall in love.

42. The English Teacher is the story of
an executive from a humble
background, who thanks to his work
and tenacity becomes a high
ranking executive, but since he
doesn t speak English, must hire a
teacher, and a love story flourishes.
NOVELA

43. 5 Taxi drivers make a living fighting traffic, arguing with passengers and always
alert of any danger awaiting. Each taxi service is an adventure
NOVELA

45. More fun to watch in
Variety
Talk Shows
Multinational
Top COMING SOON! Reality
Rated
Series &
Specials

46. DIGITAL-SAVVY MULTICULTURAL HHS
Converting the connected Hispanics that are already following SOI TV.
ON-air, ONline, ON social media, ON the Go!
We can compliment & promote:
• SOi TV viewers can watch in HD quality through your service offer.
• Drive your On Demand, Internet, value offer.
• Durable marketing support to convert @SOiTV twitter followers,
SoiTV fans and SoiTV.com registered users to valued subscribers.
– Exclusive electronic coupon for attractive discounts.

48. SOI TV is a great addition to your Line up
UP AND GROWING
Well Funded;
In 15 top US Hispanic markets;
Bringing Pay TV National Hispanic strategy
QUALITY HISPANIC HHS
C ONNECTED │M ULTICULTURAL │E NGAGED
SEASONED JUDGMENT
O PITAINMENT ® Run to Grow by
Most exciting genre to TV & New Media Industry Experts
hit the Hispanic audience.
Harness the
power of Social TV!

49. Sistema de Opinión Interactivo
Interactive Opinion System
The first Social TV Network en Espanol
Progressive entertainment for the connected Latino.
For more information, please contact:
Camilo Bernal │ SVP Global Distribution│ t 786.497.4290 x423 │ m 786.346.4800 │ camilo.bernal@soitv.com