We Are The Web NVFM Farmadag 021107

we are the web jacqueline fackeldey@NVFM FARMADAG 2 november 2007

agenda • introduction jff • shift happens • we are the web • do’s & don’ts jacqueline@fackeldeyﬁnds.com

this is me… business inspirator & innovator philips ing feel-the-future online oxygen bijenkorf klantropoloog vinder zwitserland linkedin witte oordopjes technology-makes-it-possible- people-make-it-happen human being ipv human buying ov verkopen = gunnen lovemark persoonlijke postbankpas connector iets > niets boerenverstand mac fackeldeyﬁnds. frankwatching molblog jacqueline@fackeldeyﬁnds.com

shift happens • ? views on YouTube in 1 year • 2000 pictures uploaded to flickr every ? • 2.700.000.000 searches on Google every ? • 250.000 send and received emails and chats by ? th birthday jacqueline@fackeldeyﬁnds.com

shift happens • 4.000.000.000 views on YouTube in 1 year • 2000 pictures uploaded to flickr every minute • 2.700.000.000 searches on Google every month • 250.000 send and received emails and chats by 21th birthday jacqueline@fackeldeyﬁnds.com

today!s and tomorrow!s customer jacqueline@fackeldeyﬁnds.com

web 2.0 passion tiranny of transparancy share we love to judge read & write peer to peer webbased prosumer open source participation co-creation customization public beta mash-up word of mouth(wom) social networking buzz the longtail jacqueline@fackeldeyﬁnds.com

we are the web jacqueline@fackeldeyﬁnds.com

we are on online oxygen jacqueline@fackeldeyﬁnds.com

we generate content jacqueline@fackeldeyﬁnds.com

we love to converge jacqueline@fackeldeyﬁnds.com

we talk about you jacqueline@fackeldeyﬁnds.com

we love to judge and share jacqueline@fackeldeyﬁnds.com

we search to ﬁnd jacqueline@fackeldeyﬁnds.com

we love to meet jacqueline@fackeldeyﬁnds.com

we make mashups jacqueline@fackeldeyﬁnds.com

we love to customize jacqueline@fackeldeyﬁnds.com

we make our own mediamix jacqueline@fackeldeyﬁnds.com

we trust our peers jacqueline@fackeldeyﬁnds.com

and we don!t trust you anymore jacqueline@fackeldeyﬁnds.com

so what should you do... jacqueline@fackeldeyﬁnds.com

it should be – easy to use with your – interactive website? it should have – an ’outside in’ mentality – a review-functionality jacqueline@fackeldeyﬁnds.com

• easy to use search functionality on your own website with search? • searchengine-marketing: – lead generation – ‘branding’ – Google and beyond jacqueline@fackeldeyﬁnds.com

• make your pr- and communicationdepartment ready for blogs • monitoring relevant blogs with blogs? • advertisements on relevant blogs • participate in relevant blogs • start blogging yourself jacqueline@fackeldeyﬁnds.com

• faciltate users to participate in your products or services • make your content available to be shared on YouTube, in ugc and co- communities, portals, blogs • think ‘open source’ and be happy creation? with mashups • consider your users as valuable to your business and ‘pay’ them if are actively particiapting in it • surprise your users every once in a while with a new tool or functionality jacqueline@fackeldeyﬁnds.com

no control so, it’s no pushing marketing me selling proposition with facilitate and not listen, try & learn at the be authentic, customer honest be human jacqueline@fackeldeyﬁnds.com

inspired by wired (thoughts) didyouknow (stats) cluetrain manifesto (thoughts) logic and emotion (visuals) futurelab (visual) threadless (visual) jacqueline@fackeldeyﬁnds.com

any questions? you can ﬁnd me here jacqueline@fackeldeyfinds.com www.fackeldeyfinds.com +31 (0)6 146 77 496 skype: fackeldeyfinds twitter.com/fackeldeyfinds del icio us: macjfan jacqueline@fackeldeyﬁnds.com

We Are The Web NVFM Farmadag 021107

by fackeldeyfinds on Nov 12, 2007

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We Are The Web NVFM Farmadag 021107 — Presentation Transcript