we are the web
jacqueline fackeldey@NVFM
FARMADAG
2 november 2007

agenda
• introduction jff
• shift happens
• we are the web
• do’s & don’ts
jacqueline@fackeldeyfinds.com

this is me…
business inspirator & innovator philips
ing feel-the-future online oxygen bijenkorf
klantropoloog vinder zwitserland
linkedin
witte oordopjes technology-makes-it-possible-
people-make-it-happen human being ipv
human buying ov verkopen = gunnen
lovemark persoonlijke postbankpas connector
iets > niets boerenverstand mac
fackeldeyfinds.
frankwatching molblog
jacqueline@fackeldeyfinds.com

shift happens
• ? views on YouTube in
1 year
• 2000 pictures uploaded
to flickr every ?
• 2.700.000.000 searches
on Google every ?
• 250.000 send and
received emails and
chats by ? th birthday
jacqueline@fackeldeyfinds.com

shift happens
• 4.000.000.000 views on YouTube in 1
year
• 2000 pictures uploaded to flickr every
minute
• 2.700.000.000 searches on Google
every month
• 250.000 send and received emails and
chats by 21th birthday
jacqueline@fackeldeyfinds.com

today!s and tomorrow!s customer
jacqueline@fackeldeyfinds.com

web 2.0
passion tiranny of transparancy
share
we love to judge read & write
peer to peer
webbased prosumer
open source
participation co-creation
customization
public beta mash-up
word of mouth(wom)
social networking buzz the longtail
jacqueline@fackeldeyfinds.com

we are
the web
jacqueline@fackeldeyfinds.com

we are on
online oxygen
jacqueline@fackeldeyfinds.com

we generate content
jacqueline@fackeldeyfinds.com

we love to converge
jacqueline@fackeldeyfinds.com

we talk
about
you
jacqueline@fackeldeyfinds.com

we love to judge and share
jacqueline@fackeldeyfinds.com

we
search
to
find
jacqueline@fackeldeyfinds.com

we love to meet
jacqueline@fackeldeyfinds.com

we make mashups
jacqueline@fackeldeyfinds.com

we love to customize
jacqueline@fackeldeyfinds.com

we make our own mediamix
jacqueline@fackeldeyfinds.com

we trust
our
peers
jacqueline@fackeldeyfinds.com

and we
don!t trust
you
anymore
jacqueline@fackeldeyfinds.com

so what should you do...
jacqueline@fackeldeyfinds.com

it should be
– easy to use
with your – interactive
website? it should have
– an ’outside in’ mentality
– a review-functionality
jacqueline@fackeldeyfinds.com

• easy to use search
functionality on your own
website
with search?
• searchengine-marketing:
– lead generation
– ‘branding’
– Google and beyond
jacqueline@fackeldeyfinds.com

• make your pr- and
communicationdepartment
ready for blogs
• monitoring relevant blogs
with blogs? • advertisements on relevant
blogs
• participate in relevant blogs
• start blogging yourself
jacqueline@fackeldeyfinds.com

• faciltate users to participate in your
products or services
• make your content available to be
shared on YouTube, in
ugc and co- communities, portals, blogs
• think ‘open source’ and be happy
creation? with mashups
• consider your users as valuable to
your business and ‘pay’ them if are
actively particiapting in it
• surprise your users every once in
a while with a new tool or
functionality
jacqueline@fackeldeyfinds.com

no control
so, it’s no pushing
marketing me selling
proposition
with facilitate
and not listen, try & learn
at the be authentic,
customer honest
be human
jacqueline@fackeldeyfinds.com

inspired by
wired (thoughts)
didyouknow (stats)
cluetrain manifesto (thoughts)
logic and emotion (visuals)
futurelab (visual)
threadless (visual)
jacqueline@fackeldeyfinds.com

any questions?
you can find me here
jacqueline@fackeldeyfinds.com
www.fackeldeyfinds.com
+31 (0)6 146 77 496
skype: fackeldeyfinds
twitter.com/fackeldeyfinds
del icio us: macjfan
jacqueline@fackeldeyfinds.com