0
we are the web
jacqueline fackeldey@NVFM
        FARMADAG
       2 november 2007
agenda
 •   introduction jff
 •   shift happens
 •   we are the web
 •   do’s & don’ts




jacqueline@fackeldeyfinds.com
this is me…
    business inspirator & innovator                       philips

    ing feel-the-future online oxygen bijen...
shift happens
                                       • ? views on YouTube in
                                         1 ye...
shift happens
 • 4.000.000.000 views on YouTube in 1
   year
 • 2000 pictures uploaded to flickr every
   minute
 • 2.700....
today!s and tomorrow!s customer




jacqueline@fackeldeyfinds.com
web 2.0
        passion                       tiranny of transparancy
                                                    ...
we are
the web




 jacqueline@fackeldeyfinds.com
we are on
online oxygen




 jacqueline@fackeldeyfinds.com
we generate content




jacqueline@fackeldeyfinds.com
we love to converge




jacqueline@fackeldeyfinds.com
we talk
about
 you


jacqueline@fackeldeyfinds.com
we love to judge and share




jacqueline@fackeldeyfinds.com
we
search
  to
 find


jacqueline@fackeldeyfinds.com
we love to meet




jacqueline@fackeldeyfinds.com
we make mashups




jacqueline@fackeldeyfinds.com
we love to customize




jacqueline@fackeldeyfinds.com
we make our own mediamix




jacqueline@fackeldeyfinds.com
we trust
  our
 peers


 jacqueline@fackeldeyfinds.com
and we
  don!t trust
    you
  anymore


jacqueline@fackeldeyfinds.com
so what should you do...




jacqueline@fackeldeyfinds.com
it should be
                                   – easy to use
         with your                 – interactive

         w...
• easy to use search
                                 functionality on your own
                                 website
w...
• make your pr- and
                                 communicationdepartment
                                 ready for bl...
•   faciltate users to participate in your
                                   products or services
                       ...
no control

 so, it’s                       no pushing

marketing                       me selling
                       ...
inspired by

wired (thoughts)
didyouknow (stats)
cluetrain manifesto (thoughts)
logic and emotion (visuals)
futurelab (vis...
any questions?
                you can find me here
                  jacqueline@fackeldeyfinds.com
                      w...
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We Are The Web NVFM Farmadag 021107_Jacqueline Fackeldey

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Transcript of "We Are The Web NVFM Farmadag 021107_Jacqueline Fackeldey"

  1. 1. we are the web jacqueline fackeldey@NVFM FARMADAG 2 november 2007
  2. 2. agenda • introduction jff • shift happens • we are the web • do’s & don’ts jacqueline@fackeldeyfinds.com
  3. 3. this is me… business inspirator & innovator philips ing feel-the-future online oxygen bijenkorf klantropoloog vinder zwitserland linkedin witte oordopjes technology-makes-it-possible- people-make-it-happen human being ipv human buying ov verkopen = gunnen lovemark persoonlijke postbankpas connector iets > niets boerenverstand mac fackeldeyfinds. frankwatching molblog jacqueline@fackeldeyfinds.com
  4. 4. shift happens • ? views on YouTube in 1 year • 2000 pictures uploaded to flickr every ? • 2.700.000.000 searches on Google every ? • 250.000 send and received emails and chats by ? th birthday jacqueline@fackeldeyfinds.com
  5. 5. shift happens • 4.000.000.000 views on YouTube in 1 year • 2000 pictures uploaded to flickr every minute • 2.700.000.000 searches on Google every month • 250.000 send and received emails and chats by 21th birthday jacqueline@fackeldeyfinds.com
  6. 6. today!s and tomorrow!s customer jacqueline@fackeldeyfinds.com
  7. 7. web 2.0 passion tiranny of transparancy share we love to judge read & write peer to peer webbased prosumer open source participation co-creation customization public beta mash-up word of mouth(wom) social networking buzz the longtail jacqueline@fackeldeyfinds.com
  8. 8. we are the web jacqueline@fackeldeyfinds.com
  9. 9. we are on online oxygen jacqueline@fackeldeyfinds.com
  10. 10. we generate content jacqueline@fackeldeyfinds.com
  11. 11. we love to converge jacqueline@fackeldeyfinds.com
  12. 12. we talk about you jacqueline@fackeldeyfinds.com
  13. 13. we love to judge and share jacqueline@fackeldeyfinds.com
  14. 14. we search to find jacqueline@fackeldeyfinds.com
  15. 15. we love to meet jacqueline@fackeldeyfinds.com
  16. 16. we make mashups jacqueline@fackeldeyfinds.com
  17. 17. we love to customize jacqueline@fackeldeyfinds.com
  18. 18. we make our own mediamix jacqueline@fackeldeyfinds.com
  19. 19. we trust our peers jacqueline@fackeldeyfinds.com
  20. 20. and we don!t trust you anymore jacqueline@fackeldeyfinds.com
  21. 21. so what should you do... jacqueline@fackeldeyfinds.com
  22. 22. it should be – easy to use with your – interactive website? it should have – an ’outside in’ mentality – a review-functionality jacqueline@fackeldeyfinds.com
  23. 23. • easy to use search functionality on your own website with search? • searchengine-marketing: – lead generation – ‘branding’ – Google and beyond jacqueline@fackeldeyfinds.com
  24. 24. • make your pr- and communicationdepartment ready for blogs • monitoring relevant blogs with blogs? • advertisements on relevant blogs • participate in relevant blogs • start blogging yourself jacqueline@fackeldeyfinds.com
  25. 25. • faciltate users to participate in your products or services • make your content available to be shared on YouTube, in ugc and co- communities, portals, blogs • think ‘open source’ and be happy creation? with mashups • consider your users as valuable to your business and ‘pay’ them if are actively particiapting in it • surprise your users every once in a while with a new tool or functionality jacqueline@fackeldeyfinds.com
  26. 26. no control so, it’s no pushing marketing me selling proposition with facilitate and not listen, try & learn at the be authentic, customer honest be human jacqueline@fackeldeyfinds.com
  27. 27. inspired by wired (thoughts) didyouknow (stats) cluetrain manifesto (thoughts) logic and emotion (visuals) futurelab (visual) threadless (visual) jacqueline@fackeldeyfinds.com
  28. 28. any questions? you can find me here jacqueline@fackeldeyfinds.com www.fackeldeyfinds.com +31 (0)6 146 77 496 skype: fackeldeyfinds twitter.com/fackeldeyfinds del icio us: macjfan jacqueline@fackeldeyfinds.com
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