We Are The Web NVFM Farmadag 021107_Jacqueline Fackeldey
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We Are The Web NVFM Farmadag 021107_Jacqueline Fackeldey

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    We Are The Web NVFM Farmadag 021107_Jacqueline Fackeldey We Are The Web NVFM Farmadag 021107_Jacqueline Fackeldey Presentation Transcript

    • we are the web jacqueline fackeldey@NVFM FARMADAG 2 november 2007
    • agenda • introduction jff • shift happens • we are the web • do’s & don’ts jacqueline@fackeldeyfinds.com
    • this is me… business inspirator & innovator philips ing feel-the-future online oxygen bijenkorf klantropoloog vinder zwitserland linkedin witte oordopjes technology-makes-it-possible- people-make-it-happen human being ipv human buying ov verkopen = gunnen lovemark persoonlijke postbankpas connector iets > niets boerenverstand mac fackeldeyfinds. frankwatching molblog jacqueline@fackeldeyfinds.com
    • shift happens • ? views on YouTube in 1 year • 2000 pictures uploaded to flickr every ? • 2.700.000.000 searches on Google every ? • 250.000 send and received emails and chats by ? th birthday jacqueline@fackeldeyfinds.com
    • shift happens • 4.000.000.000 views on YouTube in 1 year • 2000 pictures uploaded to flickr every minute • 2.700.000.000 searches on Google every month • 250.000 send and received emails and chats by 21th birthday jacqueline@fackeldeyfinds.com
    • today!s and tomorrow!s customer jacqueline@fackeldeyfinds.com
    • web 2.0 passion tiranny of transparancy share we love to judge read & write peer to peer webbased prosumer open source participation co-creation customization public beta mash-up word of mouth(wom) social networking buzz the longtail jacqueline@fackeldeyfinds.com
    • we are the web jacqueline@fackeldeyfinds.com
    • we are on online oxygen jacqueline@fackeldeyfinds.com
    • we generate content jacqueline@fackeldeyfinds.com
    • we love to converge jacqueline@fackeldeyfinds.com
    • we talk about you jacqueline@fackeldeyfinds.com
    • we love to judge and share jacqueline@fackeldeyfinds.com
    • we search to find jacqueline@fackeldeyfinds.com
    • we love to meet jacqueline@fackeldeyfinds.com
    • we make mashups jacqueline@fackeldeyfinds.com
    • we love to customize jacqueline@fackeldeyfinds.com
    • we make our own mediamix jacqueline@fackeldeyfinds.com
    • we trust our peers jacqueline@fackeldeyfinds.com
    • and we don!t trust you anymore jacqueline@fackeldeyfinds.com
    • so what should you do... jacqueline@fackeldeyfinds.com
    • it should be – easy to use with your – interactive website? it should have – an ’outside in’ mentality – a review-functionality jacqueline@fackeldeyfinds.com
    • • easy to use search functionality on your own website with search? • searchengine-marketing: – lead generation – ‘branding’ – Google and beyond jacqueline@fackeldeyfinds.com
    • • make your pr- and communicationdepartment ready for blogs • monitoring relevant blogs with blogs? • advertisements on relevant blogs • participate in relevant blogs • start blogging yourself jacqueline@fackeldeyfinds.com
    • • faciltate users to participate in your products or services • make your content available to be shared on YouTube, in ugc and co- communities, portals, blogs • think ‘open source’ and be happy creation? with mashups • consider your users as valuable to your business and ‘pay’ them if are actively particiapting in it • surprise your users every once in a while with a new tool or functionality jacqueline@fackeldeyfinds.com
    • no control so, it’s no pushing marketing me selling proposition with facilitate and not listen, try & learn at the be authentic, customer honest be human jacqueline@fackeldeyfinds.com
    • inspired by wired (thoughts) didyouknow (stats) cluetrain manifesto (thoughts) logic and emotion (visuals) futurelab (visual) threadless (visual) jacqueline@fackeldeyfinds.com
    • any questions? you can find me here jacqueline@fackeldeyfinds.com www.fackeldeyfinds.com +31 (0)6 146 77 496 skype: fackeldeyfinds twitter.com/fackeldeyfinds del icio us: macjfan jacqueline@fackeldeyfinds.com