The Future Of Marketing Is Human 101007

Slide 1: the future of marketing is being human jacqueline fackeldey oktober 2007

Slide 2: today’s & tomorrow’s customer jacqueline@fackeldeyfinds.com

Slide 3: we are the web passion tiranny of transparancy share we love to judge read & write peer to peer webbased prosumer open source participation co-creation customization public beta mash-up word of mouth(wom) social networking buzz the longtail jacqueline@fackeldeyfinds.com

Slide 4: markets are conversations so, are you listening? jacqueline@fackeldeyfinds.com

Slide 5: we trust other people 1955 Word-of-Mouth (WOM) is 7x more effective than newspaper advertising, 5x stronger than a personal sales pitch and 2x as effective as radio advertising 1967 36% of surveyed consumers reported learning of an innovation through word-of-mouth, while 48% reported being influenced by WOM when making a purchase decision 2001 Diffusion studies found that WOM is 10x more effective than media advertising 2006 61% trust other people like themselves (as media) - Edelman Trust Barometer, 2006 jacqueline@fackeldeyfinds.com

Slide 6: and we don’t trust you anymore jacqueline@fackeldeyfinds.com

Slide 7: control to chaos we are the convention to instinct web process to flow we are documentation to collaboration human fear to confidence ownership to stewardship we are going from walls to openess inside to outside jacqueline@fackeldeyfinds.com

Slide 8: markets are conversations so, are you listening? jacqueline@fackeldeyfinds.com

Slide 9: we do like human to human marketing but please... no corporate marketing jacqueline@fackeldeyfinds.com

Slide 10: we are human beings not human buyings jacqueline@fackeldeyfinds.com

Slide 11: we are the web and (y)our business jacqueline@fackeldeyfinds.com

Slide 12: so, it’s your business to do like we do jacqueline@fackeldeyfinds.com

Slide 13: and it’s your business to be human too jacqueline@fackeldeyfinds.com

Slide 14: fackeldeyfinds was inspired by logic and emotion (nearly all visuals) the cluetrain manifesto (thoughts) wired (thoughts) webstrategist (visual) futurelab (stats) getsatisfaction (thoughts) emarketer (stats) threadless (visual) jacqueline@fackeldeyfinds.com