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the  future  of marketing is being  human jacqueline fackeldey oktober 2007
today’s & tomorrow’s  customer
we  are the web passion   tiranny of  transparancy  we love to judge   read & write   share   webbased  peer  to  peer   p...
markets are  conversations so, are   you  listening?
we  trust other  people 61% trust other people like themselves (as media) - Edelman Trust Barometer, 2006 2006 Diffusion s...
and  we  don’t trust  you  anymore
we  ar e the web   we are  human we  are going  from control to  chaos convention to  instinct process to  flow documentat...
markets are  conversations so, are   you  listening?
we  do  like  human  to  human  marketing  but please... no  corporate  marketing
we  are human  be ings not human  buy ings
we  are the  web  and  (y)our  business
so, it’s  your  business to do like  we  do
and it’s  your  business to be  human  too
fackeldey finds  was  in spired  by <ul><li>logic  and  emotion  (nearly all visuals)  </li></ul><ul><li>the cluetrain man...
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The Future Of Marketing Is Human_Jacqueline Fackeldey

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human to human marketing

Transcript of "The Future Of Marketing Is Human_Jacqueline Fackeldey"

  1. 1. the future of marketing is being human jacqueline fackeldey oktober 2007
  2. 2. today’s & tomorrow’s customer
  3. 3. we are the web passion tiranny of transparancy we love to judge read & write share webbased peer to peer prosumer participation co-creation open source public beta customization mash-up word of mouth (wom) social networking buzz the longtail
  4. 4. markets are conversations so, are you listening?
  5. 5. we trust other people 61% trust other people like themselves (as media) - Edelman Trust Barometer, 2006 2006 Diffusion studies found that WOM is 10x more effective than media advertising 2001 Word-of-Mouth (WOM) is 7x more effective than newspaper advertising, 5x stronger than a personal sales pitch and 2x as effective as radio advertising 1955 36% of surveyed consumers reported learning of an innovation through word-of-mouth, while 48% reported being influenced by WOM when making a purchase decision 1967
  6. 6. and we don’t trust you anymore
  7. 7. we ar e the web we are human we are going from control to chaos convention to instinct process to flow documentation to collaboration fear to confidence ownership to stewardship walls to openess inside to outside
  8. 8. markets are conversations so, are you listening?
  9. 9. we do like human to human marketing but please... no corporate marketing
  10. 10. we are human be ings not human buy ings
  11. 11. we are the web and (y)our business
  12. 12. so, it’s your business to do like we do
  13. 13. and it’s your business to be human too
  14. 14. fackeldey finds was in spired by <ul><li>logic and emotion (nearly all visuals) </li></ul><ul><li>the cluetrain manifesto (thoughts) </li></ul><ul><li>wired (thoughts) </li></ul><ul><li>webstrategist (visual) </li></ul><ul><li>futurelab (stats) </li></ul><ul><li>getsatisfaction (thoughts) </li></ul><ul><li>emarketer (stats) </li></ul><ul><li>threadless (visual) </li></ul>
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