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Presentasi Tokopedia di Bancakan 2.0 3rd meetup
 

Presentasi Tokopedia di Bancakan 2.0 3rd meetup

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    Presentasi Tokopedia di Bancakan 2.0 3rd meetup Presentasi Tokopedia di Bancakan 2.0 3rd meetup Presentation Transcript

    • Little Story From TokopediaBancakan 3rd Meetup
    • First Things First
      Be confidence and never give up.
      Great Idea
      With Research
      Put all your life
    • Investor – Why?
      WE WANT TO BUILD A BIG BUSINESS
      NOT ONLY A HOBBY
      Launched in 1995
      USD 100k in 1995
      First provit in 2001
      Launched in 2004
      $500k in June 2004
      $12.7 M & $27.5 M in June 2005
      Net lost 3.36 M in 2005
      Positive cash flow Sep 2009
      Launched in 1998
      $100k in August 1998
      $25 M in June 1999
    • Investor – Why?
      Investors as business partner and mentor.
      Accounting, Finance and Tax.
      Legal Document and business lawyer.
    • Investor – How To?
      Finalize your idea with a lot of research to support your idea. Put it all together in a business plan.
      Consider Internet business as a marathon.
      Find opportunities to present your idea.
    • Investor – How To?
      Find investors who talk the same language.
      Business network from previous company.
      Get on the radar, participate in various events such as INAICTA, Echelon.
      Be Socialize, Pesta Blogger, FOWAB, Bancakan 2.0, Fresh, Pecha Kucha and much more
    • The Journey Begin
      3Ts = Team, Tool, Time
      Economically wise in managing team, tool and time.
    • The Journey Begin – Team
      Team is the most important part, because we are creative industry.
      Build a team is similar with find investor. A lot of great peoples but only some of them fit the start-up mentality.
      Quality – Integrity – Value
    • The Journey Begin – Tools
      Economically Wise.
      Non branded servers, open source software.
      Use social media marketing such as facebook, twitter, forum.
    • The Journey Begin – Time
      • Internet is a long term business
      • Facebook – 5 years to reach positive cash flow
      • Amazon – 6 years to reach first provit
      • Google – 2 years to introduce first ads program
      Tokopedia still offer free services at least for 2 years
    • Problems
      Investors say NO, partners reject your proposal, even employees refuse to join.
      Chicken and Egg phenomenon.
      Deal with HUGE TRAFFICS.
      Educate the Market.
    • About Tokopedia
      Tokopedia is a national-scale Indonesian onlinemarketplace that collects and facilitates both sellers and buyers, in a new interactive way of security and comfort.
    • Tokopedia - Milestone
      Developed since January 2009.
      Launched on 17th August 2009.
      Indonesia ICT Award 2009finalist for E-Business for SMEs category.
      Bubu Awards v.06winner for Corporate E-Commerce category.
    • Tokopedia - Investment
      Received first investment from Indonusa Dwitama for IDR 2.5 Billion on February 2009.
      Received second investment from East Ventures on March 2010.
      Third investment?
    • Statistic
      Data collected on March 31st, 2010
    • Statistic
      Data collected on March 31st, 2010
    • Statistic
      Data collected on March 31st, 2010
    • Statistic
      Data collected on March 31st, 2010
    • Statistic
      Data collected on March 31st, 2010
    • Statistic
      Data collected on March 31st, 2010
    • Most Sellings – by category
      5.84%
      39.19%
      6.21%
      9.05%
      23.98%
      Data collected on March 31st, 2010
    • Buyers statistic
      Collected at the end of March 2010
    • Members – by gender
      Data collected on March 31st, 2010
    • Visitors – by ISP
      5%
      8%
      33%
      23%
      Data collected on March 31st, 2010
    • Internet Overview
      http://www.internetworldstats.com/stats3.htm
    • Indonesia E-Commerce Overview
      Prospect is great but does not make a big jump. WHY?
      Infrastructure.
      Security.
      Awareness, Culture, Habit.
      Ecosystem : Merchant, E-commerce facilitator, Payment Gateway (Bank), Shipment
    • What About Indonesia?
      Top 5 website based on Alexa Rank is LOCAL MARKETPLACE
      INDONESIA??
    • What About Indonesia?
    • Targets For 2010
      Educate Internet users - focus on C2C.
      Develop new features such as pre order, mobile, payment, infrastructures, etc.
      Increase buyers, sellers, products, transactions, items sold, and cash turn over.
      Monetize preparation.
    • Good News For Start-up
      East Ventures is looking for start-up.
      Summarize your idea with enough research, put it on a business plan.
      Please send it by email to Mr. Willson Cuaca : willson@east.vc
    • Thank you
      http://www.tokopedia.com
      http://tokopedia.wordpress.com
      http://facebook.com/tokopedia
      http://twitter.com/tokopedia
      leontinus@tokopedia.com
      http://facebook.com/leonpsm
      http://twitter.com/leon_psm