Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

Share

Face Off Bulgaria - The Mystery Shopping Company

on

  • 1,113 views

This presentation details the steps taken to develop a new Mystery Shopping Business in Europe, as well as the challenges faced during the process. ...

This presentation details the steps taken to develop a new Mystery Shopping Business in Europe, as well as the challenges faced during the process.
It includes an explanation of specific strategies being implemented to improve value to clients and increase profit, as well as of some plans for future development.

Statistics

Views

Total Views
1,113
Views on SlideShare
1,113
Embed Views
0

Actions

Likes
0
Downloads
13
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Mystery Shopping
  • Mystery Shopping
  • Mystery Shopping
  • Mystery Shopping
  • I’ll be the first specialised MS provider in Bulgaria With my Croatian partner, leader on their market, I will automatically receive MSPA membership and some clients to start with I can profit from Mystery Shopping with prices around 60-70 EUR per visit I will be able to influence and increase the level of customer service in Bulgaria Mystery Shopping
  • Mystery Shopping
  • Very soon everybody started offering MS – BMSA!?! Price dumping Still had to wait for 2 years in business to enter the MSPA and gain competitive advantage Very low understanding and appreciation of this new marketing tool Mystery Shopping
  • Mystery Shopping
  • Mystery Shopping
  • Mystery Shopping
  • Our special guest Mr. Mark Michelson spoke about the benefits of MS and most importantly – focused the attention on cooperating with local specialised agencies such as Face Off, who are fresh, innovative and flexible. Mystery Shopping
  • Mystery Shopping
  • Mystery Shopping
  • Mystery Shopping
  • Sponsor to PROGRESSIVE Magazine’s First Retail Conference, with major players on the market participating Our materials reached 200 specialists from the industry; each company was offered a free mystery visit Company logo and banner in all conference materials and on-line newsletter Articles in the magazine Already got our first requests Mystery Shopping
  • Mystery Shopping
  • Young and innovative team Flexible in their bulk packages, competitive prices Very up-to-date technology, enabling costs and time cutting, as well as additional surveys Aiding smaller companies in their growth Mystery Shopping
  • Mystery Shopping

Face Off Bulgaria - The Mystery Shopping Company Presentation Transcript

  • 1.  
  • 2.
    Profiting in Developing Countries - A European case study Presented by Eva Parvanova, Owner/ CEO Face Off Bulgaria – The Mystery Shopping Company 6 th Annual MSPA AP Conference 08-10 November 2010 Bali, Indonesia
  • 3. AGENDA
    • What Face Off is and how it all started
    • What we have achieved
    • What we want to do
  • 4. HOW IT ALL STARTED…
  • 5.
    •  
    UNIVERSITY PROJECT - MYSTERY SHOPPING as a tool for measuring and improving customer service
  • 6. IN THE BEGINNING IT WAS…
  • 7.
    • Pioneer
    • Partner
    • 60-70 EUR
    • Influence service
  • 8. IN REALITY…
  • 9.
    • Overcrowded
    • Pending MSPA membership
    • Low understanding
    60 EUR - no way!
  • 10. What shall we do?
  • 11. THAT IS WHY We focused on creating value to our customers and profiting more by offering:
  • 12.
    • Quality
    • Specialisation
    • Personal touch
    • Innovation
    • And by always saying “YES”
  • 13. ADDED VALUE
  • 14.
    • Free visits
    • On-line MS software
    • Speed of service
    • Presentations, additional charts, e-mail & phone checks, meetings, shopper transport
    • High level mystery shoppers
  • 15.
    • Certification
    • 24/7 personal contact and attention
    • Diversifying questionnaires
    • Motivational games
    • Flexibility
    • Innovative thinking
  • 16. FIRST MYSTERY SHOPPING DAY IN BULGARIA
  • 17. Special guest Mr. Mark Michelson
  • 18.
    • 100 participants
    • Big media coverage
    • Increased brand and service awareness
    • New clients
    Recap :
  • 19. MSPA MEMBERSHIP!!!
  • 20.
    • MSPA Membership
    • Participation in worldwide surveys – Smiling Report, Queue Survey
    • PR – in leading newspapers, on-line portals and TV
    • Increased profits
  • 21. OTHER ACTIVITIES
  • 22. New image interactive website, CD business cards, Facebook page, blog
  • 23.  
  • 24. PROGRESSIVE Magazine’s First Retail Conference Sponsor Reach Presence Articles Response
  • 25. AS A RESULT
  • 26.  
  • 27. WHAT WE WANT TO DO
  • 28.
    • Diversify
    • Ratings.bg
    • Open Days
    • Consulting
    • Training
  • 29.  
  • 30.
    • THE MILLION D$LLAR MAN
    • Concept of Arnold Terpstra from Retail Reality, Holland
  • 31. UPDATE OUR SOFTWARE
  • 32.
    • Benefits
    • Networking
    • Exchanging experience
    • Subcontracting
    • Partnerships
    • Quality stamp
    • Challenges
    • More value
    • Subcontracting
    • Raising awareness
    • Barriers to entry
    • Communication
  • 33. Q & A
  • 34.
    Profiting in Developing Countries - A European case study Presented by Eva Parvanova, Owner/ CEO Face Off Bulgaria – The Mystery Shopping Company 6 th Annual MSPA AP Conference 08-10 November 2010 Bali, Indonesia