Facebakers Webrazzi Istanbul presentation

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Presentation for Keynote in Istanbul on the Webrazzi summit on the 3rd of November about Facebook marketing, facebook statistics, and different data about Facebook marketing in Turkey and on the Turkish market.

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  • Facebakers Webrazzi Istanbul presentation

    1. 1. How to make succesful brand campaigns on Facebook Jan Rezab Candytech/Facebakers.com &
    2. 2. About Candytech Purely focused on Facebook, 29 people in CZ One of the 49 Facebook Preferred Developer Consultants globally, finished over 100 campaigns on Facebook Technologies for monitoring Facebook, & running the Facebakers.com statistics portal Monitoring market statistics for different countries, incl. Turkey & | www.facebakers.com
    3. 3. About Facebakers.com &
    4. 4. About Facebakers.com & Top brands on Facebook in Turkey
    5. 5. Facebook marketing experts FACEBOOK INFORMATION Be informed about Facebook PART 1
    6. 6. Facebook Turkey Facebook users in Turkey: 23 129 020 Penetration of Facebook in Turkey to population: 29,73% #4 worldwide on Facebook Source: Facebakers.com, 11/2010 Facebook Turkish statistics & | www.facebakers.com
    7. 7. Facebook in Turkey Demography & | www.facebakers.com
    8. 8. Facebook marketing experts MEASURING SOCIAL MEDIA CORRECTLY PART 2
    9. 9. Social Media Analytics & Define your Facebook strategy Define your KPI‘s Define your goals Compare with the market | www.facebakers.com
    10. 10. Facebakers.com Market KPI‘s • Fan Page Reach • Fan Growth Index (FGI) • Fan Page Quality Score • Engagement Rate (ER) Fan Growth Index Engagement Rate Fan Page Score Fan Page Reach Your reach +4,55% TOP 20 avg. reach +3,95% QLT QNT &
    11. 11. Facebook marketing & Facebook marketing Local vs. Global 2x more 2 - 5x more REACH ENGAGEMENT 4x faster Avg. GROWTH | www.facebakers.com
    12. 12. Social Media Analytics & | www.facebakers.com
    13. 13. | The Facebook marketing experts Social Media Analytics & ÜlkerAVEA
    14. 14. Social Media Analytics & | www.facebakers.com
    15. 15. Social Media Analytics & | www.facebakers.com
    16. 16. Facebook marketing experts TURKISH DATA …that we don‘t show every day PART 3
    17. 17. Facebakers Turkey analysis & | www.facebakers.com
    18. 18. Local pages & | www.facebakers.com
    19. 19. BY QUALITY SCORE & | www.facebakers.com
    20. 20. BY ENGAGEMENT & | www.facebakers.com
    21. 21. Best hours in Turkey & | www.facebakers.com
    22. 22. Best content in Turkey & | www.facebakers.com
    23. 23. Facebook marketing experts CASE STUDIES PART 4
    24. 24. Facebook Page and it‘s value 1. Communicating NEWS to users 2. Building a RELATIONSHIP between brands and customer 3. Usable for starting NEW ACTIVITIES 4. TEST GROUP of users for new products 5. Information, social demographics, and RESEARCH 6. Building a basic social media PRESENTATION & FACEBOOK PAGE Your community on Facebook | www.facebakers.com
    25. 25. Facebook App and it‘s value 1. Communicating new products to users 2. Getting more fans for your Facebook page 3. Create, Share, Interact, Play 4. Advance communication with users (through users) & FACEBOOK APPLICATION Your campaign on Facebook | www.facebakers.com
    26. 26. Europe 2 – morning show Europe 2 – morning show live Europe 2 – songs Europe 2 Europe 2 - afterparty Case: Europe 2, regional radio 125 000 fans 13 000 fans 81 000 fans50 000 fans 11 000 fans 300 000 fans Out of 887 000 listeners & | www.facebakers.com
    27. 27. Kia Soul on Facebook & | www.facebakers.com
    28. 28. Kia Soul on Facebook SOME OF THE DESIGNS THAT FACEBOOK USERS MADE WERE TRULY AMAZING: & | www.facebakers.com
    29. 29. Kia Soul on Facebook EVEN SHOWING POLITICAL VIEWS OR CURRENT THEMES AT THE TIME: & | www.facebakers.com
    30. 30. Kia Soul on Facebook & | www.facebakers.com 70 000 users
    31. 31. Case: KRAFT / 1st of May kisses & | www.facebakers.com
    32. 32. Case: KRAFT / 1st of May kisses & | www.facebakers.com 275 000 users
    33. 33. Case: TESCO Run for life & | www.facebakers.com
    34. 34. Case: TESCO Run for life & | www.facebakers.com 87 000 users
    35. 35. Case: PEUGEOT – What‘s your real age WHATS YOUR REAL AGE? & | www.facebakers.com
    36. 36. Case: PEUGEOT – What‘s your real age WHATS YOUR REAL AGE? & | www.facebakers.com 90 000 users
    37. 37. Case: Kraft / 3BIT snake 3BIT SNAKE & | www.facebakers.com 120 000 users
    38. 38. Case: Kraft / 3BIT snake & | www.facebakers.com 120 000 users
    39. 39. Case: GE Money Bank - Olympics GE MONEY BANK: Olympics & | www.facebakers.com
    40. 40. Case: GE Money Bank - Olympics GE MONEY BANK: Olympics & | www.facebakers.com 170 000 users
    41. 41. Case: What animal are you today? & | www.facebakers.com
    42. 42. Case: What animal are you today? & | www.facebakers.com 37 000 users
    43. 43. Case: Zombie infection & | www.facebakers.com
    44. 44. Case: Zombie infection & | www.facebakers.com 40 000 users
    45. 45. Complete social CRM / CMS & | www.facebakers.com
    46. 46. Bottom line  Facebook is a great tool for brands and media companies, give it a higher priority!  Facebook can help you build a community, and through that higher value for every user  Facebook can be measured very well, use the right tools & | www.facebakers.com
    47. 47. What to do next?  Fix the basics - Get your Facebook page up and running correctly  Start monitoring Facebook ASAP  Implement Facebook campaign planning in your campaign planning process  Start your first applications & | www.facebakers.com
    48. 48. | www.facebakers.com Why are we here?  Present these analytics and case studies  Offer you our Facebakers Market Insights technology  Find local business partners in Turkey  Find media partners for Facebakers in Turkey &
    49. 49. | The Facebook marketing experts Thank you! Need help? Have questions? Contact me! Jan Rezab E-mail me: jan@janrezab.com www.janrezab.com | www.candytech.biz www.facebakers.com Connect me: (meet me first) Link me: (anytime) & Follow me: (when you want)

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