How Joining a Chamber of Commerce as a Student Gets You an 'A' in Life
March 28, 2014, 1:00PM, GSU, Atlanta, Ga
CEO You, Inc.
Prepared by the
Welcome to the Chamber!
We wish to enthusiastically welcome YOU to the Chamber as an active Member and deliver the following
1.Get Social! Participate in the Chamber’s programming speciﬁcally targeting key industries of the
✤ Industry-speciﬁc events consisting of: distinguished speakers, panel discussions, and networking
✤ Optimal mix of high value partners, potential customers, suppliers, and business opportunities
during the events (e.g., Delta Airlines, Air France/KLM, UPS, Coca-Cola, Zodiac Aerospace, etc.)!
2.Advocate! Engage with state and local government that yields positive outcomes and builds
✤ FACC initiative to help state and local government representatives to understand France’s economic
impact that grows and maintains important jobs and civic life to their constituents!
3.Build your resume! It’s about the company you keep. Rub elbows with some nice companies!
Mission of the ChamberMembership Opportunity
✤ The French-American Chamber of Commerce – Southeast & Atlanta
Chapter (“FACC-Atlanta”) is a bilateral organization whose mission is to
promote, support and enhance business opportunities for its members. The
FACC-Atlanta covers all of Georgia, Alabama, Mississippi, Tennessee and
South Carolina. Founded in 1985, the FACC-Atlanta today represents
almost 100 corporate members and some 350 Individuals.!
✤ A '3C' effort to:!
1.Nourish Cultural/Community ties!
2.Foster business, government, and economic development Connections!
3.Promote positive Change in Atlanta and the Southeast.
The FACC designs programming and events that highlight the Region’s
growing industry expertise in Aerospace, Agribusiness, Bioscience, Energy,
Internet & Internet Security, Logistics, and Manufacturing
Key Industries of Atlanta & the Southeast:Relevant, Targeted Content
Targeted Membership Benefits
✤ The 'Distinguished Speakers Series': mutually develop content by inviting
a subject matter expert or visiting CEO to any number of excellent venues
(e.g., law ofﬁces, accounting ofﬁces, Club rooms of Buckhead, etc.) for
cocktails and appetizers, lunch, or even breakfast, depending on the format.
See the Past Events on our website for examples. Great for recruiting.!
✤ Sponsorship of our key fundraising events: The Crystal Peach Awards and
Beaujolais Nouveau Fundraiser. These are major fundraising events for the
Chamber’s operations with large attendance by decision makers across
industries, universities as well as state, local, and French governments.!
✤ Database and email communications. The Chamber serves as an additional
outlet for press releases announcing new business, accomplishments, or
news of upcoming conference appearances, events, etc.
Leverage the Chamber
Note: Sponsorship budget for Distinguished Speaker and other ad-hoc events are $2000/event
La Maison FRANCE
✤ The FACC-Atlanta enjoys special relationships with French government
agencies including :!
✤ The Trade Ofﬁce of the The French Consulate in Atlanta , !
✤ The French Embassy in the US,!
✤ The Invest in France Agency, !
✤ French domestic Chambers of Commerce. !
✤ The FACC-Atlanta belongs to the Union des Chambres de Commerce et
d’Industries Françaises à L’Etranger (UCIFFE) a huge network (74 countries,
112 Chambers of commerce and 25,000 members worldwide)
FOCUS AREAS GENERAL AUDIT OBJECTIVES OBSTACLES/BARRIERS STRATEGIES FUTURE STATE
FACC-Atlanta membership is primarily based on referrals. Factors that may
improve membership retention and acquisition include:
1. Lack of membership acquisition plan
2. Lack of process for capturing data provided in member applications
3. Unclear member benefits and no surveys conducted in recent years to
request feedbackfrom members
4. Outdated member packet
5. Language/grammar in materials
1.Increase membership acquisition to 25 new members by
2.Solicit feedback from members and implement suggested
changes to increase member satisfaction.
3.Streamline/amend member application and rely on gathered
information to enhance marketing efforts.
4.Improve New Member, Renew ed Member, and Lapsed
Member letters and processes, including billing cycle.
1. Limited staff
3. No current member acquisition
plan in place
1. Improve member application using FACC-New
York as example and including fields for SIC
industry categories; create electronic version
using PDF form, and update all relevant forms
(member packet and website). Utilize this
industry category data to create target
marketing and content.
2. Conduct semi-annual overall needs assessment
survey of members
3. Create a data driven member acquisition
campaign based on analysis using information
obtained from member surveys.
4. Enhance FACC-Atlanta Website to illustrate
clear member benefits.
5. Research how other chambers handle events,
databases, recruit/retain members; create
process for each.
An active, engaged, and grow ing
membership base. Additional services
added that focus on member needs
including robust calendar and enhanced
networking and educational activities.
Consider introducing enhanced social
media and netw orking as additional
member benefit/networking opportunity.
2 ) T E C H NO L O G Y
FACC-Atlanta relies on the follow ing technology to facilitate all processes:
1. FACC Website
2. Constant Contact (event marketing)
3. Access database (member contact information)
4. Gmail (FACC email platform)
All databases contain duplicates, errors and discrepancies.
1. Update w ebsite to eliminate errors and include FACC-
Atlanta, Southeastern states, and other chamber events
2. Databases: Begin “scrub” of contacts in Constant Contact,
Access and Gmail to eliminate duplicates and
discrepancies. Create contact lists in Access and sync to
Constant Contact to eliminate future duplication. Document
process for intern training manual.
1. Limited staff
1. Compile list of website errors and
discrepancies, including those listed on UCCIFE
and FACCw ebsites. Create process for interns
to follow daily to gather and disseminate all
event information. Create easy one-click
process for new members.
2. Create master contact list in Access, update
distribution lists, and linkw ith Constant Contact.
Include process for updating member
information in the Intern Manual to avoid future
The FACC-Atlanta w ebsite is transformed
into a portal focused on the consistent
delivery of timely and relevant content and
information in alignment w ith its mission
statement of facilitating information
sharing, networking and business
FACC-Atlanta daily operations lack current, updated processes to ensure
accurate and consistent execution of policies and procedures. They are also
in need of a clear job description for current staff.
1.Create intern manual and update Processes binder with all
2.Set up system to properly prepare Board and committee
minutes, including documenting motions and action items.
3.Streamline organization of electronic documents on network
to ensure ease of access and version control.
1. Limited historical documents 1. Compile notes from previous interns, samples
of allwork product, lists of committee contact
information, and FAQfor member inquiries and
sponsor calls to create Intern Manual.
2. Train intern(s) and Executive Director to follow
new procedures for the process of approving
minutes and follow ing up on action items.
3. Reorganize documents on network by subject
and year, rather than author. Document
locations of all finalversions to ensure ease of
access for future use.
4. Create job description for Executive Director.
5. Conduct By-Law Review.
The FACC-Atlanta Board and Committee
meetings w ill be increasingly productive
through consistent follow up of action items
and therefore develop and enhance
member benefits in a more timely manner.
Clear processes will ensure a smooth
transition of outgoing and incoming interns,
resulting in a more positive experience for
the interns and a more efficient office
FACC-Atlanta conferences are the primary means of providing education
and networking opportunities to members and non-members. Conferences
are perceived as the primary member benefit. Marketing pieces are written
by interns, created using Constant Contact templates, and consistently
include formatting, spelling and grammatical errors. Sponsorships are
pursued for each individual event and sales processes and documentation
are recreated year to year.
1. Enhance marketing effort quality, consistency and accuracy
to bolster attendance.
2. Analyze recent event turnout, registration process, and
post-event follow up feedbackfor improvements. Evaluate
attendee patterns, which events might appeal to specific
new members, and new incentives (such as raffling free
memberships or items).
3. Evaluate sponsorship benefits and opportunities, such as
higher quality signage and visibility. Streamline process of
recruiting and retaining sponsors.
4. Create events with focus beyond networking, such as
3. Limited historical documents
1. Create process for accurate, high quality
marketing emails to be used via Constant
Contact. Provide examples to interns aswell as
2. Review other chamber offerings and develop
educational events to supplement socialfocus.
3. Create annual sponsorship prospect list and
benefits. Begin marketing to new and existing
sponsors. Implement universal tracking
spreadsheet for staff use.
4. Conduct evaluation follow ing every event to
ensure member and sponsor satisfaction.
The FACC-Atlanta holds well-attended and
profitable quarterly educational and
networking events. These events serve as
a valuable benefit to the FACC community.
Presentations from these events are made
available through the FACC-Atlanta web
site for those whowere unable to attend.
SEGMENT ONE SEGMENT TWO SEGMENT THREE
Strategic Plan & Development Framework
5-Year Strategic Plan
Organized by the
Innovation, Small Business
Welcome to the Chamber!