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The Fab Way - January 2013
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The Fab Way - January 2013

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At the start of 2013, Fab’s leaders got together for a series of offsite planning meetings. There, we wrote out The Fab Way. It’s a statement of how we work. …

At the start of 2013, Fab’s leaders got together for a series of offsite planning meetings. There, we wrote out The Fab Way. It’s a statement of how we work.
It expresses our values.

Published in: Business

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  • Mine 'relies' on buzzwords because i took all of 10 minutes to work with the raw material I was given. I don't feel there's much ambiguity, as I ended up with 80 words, not much like your admittedly extreme 5-word example. Convince your client to use the content to replace their current turgid 'About Us' copy on its website ;-)
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  • @KevinKevinKevin Thanks... I think your framework still relies on buzzwords for the sake of rhetoric and, well, 'buzz': But I am impressed that you've encompassed quite a lot of the sentiment of the presentation much more concisely. Does this create any ... ambiguity?

    Mission statements certainly 'must' be concise, as that keeps them easy to remember and focus on. Yet, if overly simplified, they are constantly open to interpretation. One company's mission may be, for example, 'Never tell a customer 'no'.'. -- That's an extreme example, but obviously you can see the trouble that will result.

    To be clear, though, your focus on 'smiles' is extremely effective, as the emotional connotation is unmistakable.
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  • @tgauchat

    @tgauchat

    Start with this framework. Much simpler, more meaning.



    'We design smiles.



    For ourselves, in how we treat each other and work together to get great work done.

    For designers, by surpassing every definition there is of 'service excellence.'

    For consumers, by creating unexpected emotional connections to the most innovatively designed products in the world.



    Never satisfied. Always challenging. Forever learning. And succeeding, humbly but with the passion to do it all over again.



    We are Fab.

    You will think so, too.



    The smile will give you away.'
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  • @KevinKevinKevin Celebrate the challenge then: Can you think of a way to express the same mission without the buzzwords in as few slides? Or does it require fewer? More? I'm listening! Hmmm... is 'listening' a buzzword too?
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  • not for nothing, but this deck ends up being clotted with buzzwords and HR-ish feel good amorphisms. if you intended for Fab to be differentiated in any way, you missed by ten miles...
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  • 1. The Fab Way January 2013Monday, January 28, 13
  • 2. At the start of 2013, Fab’s leaders got together for a series of offsite planning meetings. There, we wrote out The Fab Way. It’s a statement of how we work. It expresses our values.Monday, January 28, 13
  • 3. Fab aims to be the world’s number one everyday design retailer.  We are focused squarely on winning the global online design market.Monday, January 28, 13
  • 4. Being the best isn’t easy. This is supposed to be hard. It’s supposed to be challenging.Monday, January 28, 13
  • 5. Because of our big mission we are always striving for more. It’s never just good enough. It has to be Fab.Monday, January 28, 13
  • 6. The Fab Way is WOW! We don’t just do good, or great, we strive for WOW! in everything we do.Monday, January 28, 13
  • 7. We set big aggressive goals and then we focus on hitting them.Monday, January 28, 13
  • 8. We celebrate our successes. Big time. This is hard work. We make sure to take time to acknowledge when our team goes above and beyond and hits big milestones.Monday, January 28, 13
  • 9. But, we celebrate our challenges more than our successes. We focus more on why we suck than why we are great. Taking on our challenges makes us stronger.Monday, January 28, 13
  • 10. We are never complacent.Monday, January 28, 13
  • 11. We are emotional. That’s a good thing. It’s part of our core. Fab has personality. And it’s key to our connecting with our customers.Monday, January 28, 13
  • 12. We back up our emotions with data.Monday, January 28, 13
  • 13. We make mistakes.Monday, January 28, 13
  • 14. We learn from our mistakes and try not to repeat the same mistake twice.Monday, January 28, 13
  • 15. We hire for talent and fit. You need to have both to make it at Fab.Monday, January 28, 13
  • 16. Fab People. Are. Modern. Colorful. Quirky. Passionate. Smart. Dedicated. Fun.Monday, January 28, 13
  • 17. Fab People Get Shit Done.Monday, January 28, 13
  • 18. To succeed at Fab you have to live Fab. You need to have a solid answer to the question: Why Fab? Why, at this moment in time are you meant to work your butt off for Fab?Monday, January 28, 13
  • 19. No assholes allowed. No one is tolerated just because they are smart or aggressive.Monday, January 28, 13
  • 20. No bullies. No one shouts down another voice or dominates the discussion. We listen.Monday, January 28, 13
  • 21. We challenge each other. Not to be jerks, but to spar and to strengthen our convictions through healthy debate and lively discussion.Monday, January 28, 13
  • 22. We only work with people we like to work with and like to be around.Monday, January 28, 13
  • 23. Culture is created by actions, not by meetings or committees. This is our culture. Live it.Monday, January 28, 13
  • 24. Less meetings. More doing.Monday, January 28, 13
  • 25. We’re only as good as the products we sell. Everything we do starts with the merchandise and then flows from there.Monday, January 28, 13
  • 26. But, frankly, selling is the easy part. Great product sells itself. We best just get out of the way and focus on amazing service. Sales go up and down. Service lasts forever.Monday, January 28, 13
  • 27. The Fab Way is making people smile. Everyone’s got a customer, be it external or internal. Ask yourself, “will it make my customer smile?” If yes, do it. If not, don’t do it.Monday, January 28, 13
  • 28. Our Fab formula combines a big vision, clear direction, challenging leadership, incredibly smart and dedicated people, and the best place in the world to work.Monday, January 28, 13
  • 29. Stay humble.Monday, January 28, 13
  • 30. Make it Fab.Monday, January 28, 13
  • 31. Smile, you’re designed to.Monday, January 28, 13