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The Fab Way - January 2013

by on Jan 28, 2013

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At the start of 2013, Fab’s leaders got together for a series of offsite planning meetings. There, we wrote out The Fab Way. It’s a statement of how we work.

At the start of 2013, Fab’s leaders got together for a series of offsite planning meetings. There, we wrote out The Fab Way. It’s a statement of how we work.
It expresses our values.

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16 of 6 previous next Post a comment

  • KevinKevinKevin Keith Hawn Mine 'relies' on buzzwords because i took all of 10 minutes to work with the raw material I was given. I don't feel there's much ambiguity, as I ended up with 80 words, not much like your admittedly extreme 5-word example. Convince your client to use the content to replace their current turgid 'About Us' copy on its website ;-) 11 months ago
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  • tgauchat Terry Gauchat @KevinKevinKevin Thanks... I think your framework still relies on buzzwords for the sake of rhetoric and, well, 'buzz': But I am impressed that you've encompassed quite a lot of the sentiment of the presentation much more concisely. Does this create any ... ambiguity?

    Mission statements certainly 'must' be concise, as that keeps them easy to remember and focus on. Yet, if overly simplified, they are constantly open to interpretation. One company's mission may be, for example, 'Never tell a customer 'no'.'. -- That's an extreme example, but obviously you can see the trouble that will result.

    To be clear, though, your focus on 'smiles' is extremely effective, as the emotional connotation is unmistakable.
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  • KevinKevinKevin Keith Hawn @tgauchat

    @tgauchat

    Start with this framework. Much simpler, more meaning.



    'We design smiles.



    For ourselves, in how we treat each other and work together to get great work done.

    For designers, by surpassing every definition there is of 'service excellence.'

    For consumers, by creating unexpected emotional connections to the most innovatively designed products in the world.



    Never satisfied. Always challenging. Forever learning. And succeeding, humbly but with the passion to do it all over again.



    We are Fab.

    You will think so, too.



    The smile will give you away.'
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  • tgauchat Terry Gauchat @KevinKevinKevin Celebrate the challenge then: Can you think of a way to express the same mission without the buzzwords in as few slides? Or does it require fewer? More? I'm listening! Hmmm... is 'listening' a buzzword too? 11 months ago
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  • KevinKevinKevin Keith Hawn not for nothing, but this deck ends up being clotted with buzzwords and HR-ish feel good amorphisms. if you intended for Fab to be differentiated in any way, you missed by ten miles... 1 year ago
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    1 year ago
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