We Reached 1M Members In LessThan 4 Months.For An E-Commerce Site!
We Sold $20M Of Products In OurFirst 6 Months.
And Going Into 2012 We Knew WeWould Sell More Than $100M In OurFirst Full Calendar Year.
We Began To Realize That TheFab Idea Is So Much Bigger AndDifferentiated Than “Flash Sale”Websites.
A Lifestyle.Horizontal.Emotional.Social.Aspirational.Yet, Everyday Accessible.Product Driven, Not Brand Driven.First Run, Not Inventory Liquidation.Good Prices, Not Deep Discounts.A Real Marketplace.A Global Opportunity.Wow!Fab Is:
So We Started To Think Big.Really Big.Like IKEA Big.Amazon Big.
We Reimagined e-Commerce.From Shopping to Wow Experiences.From Commodity to Emotions.From Mundane to Exciting.From Drab to Fab.From Amazon to Fab.
In January 2012 We Embarked OnA 16 Month Plan To Pivot FromThe Top Design Flash Website ToThe World’s #1 Design Store.
Providing Them An UnparalleledPlatform To Show Off (And Sell)Their Designs.And Grow Their Businesses.
We Proved That You Can SellArt Online.Art Is 10% Of Our Sales.
We Proved That You Can SellJewelry Online.Jewelry Is 10% Of Our Sales.
We Made a Market For Design Apparel.Not Designer.Just Good Design.Wearables Are Now 20% Of Our Sales.
And We Created The LargestMarketplace For Modern,Everyday Exciting Home Products.Everyday Designs For HomeAre 50% Of Our Sales.
Nearly 5% Of Fab’s CustomersHave Already Purchased Furniture.
We took on operations like noother e-commerce 2.0 company.We invested in warehousingand logistics.Most Fab orders now ship within24 hours of purchase.And we haven’t even scratched thesurface of our team’s operationalambitions.
Throughout 2012 we introducedenhancements that took Fab moreand more in the direction of beingthe world’s most exciting designstore.Persistent merchandise.Departments.Search.Discovery-based navigation.Mobile-first development.
On January 1, 2012 There Were2,000 Products On Fab.We Ended 2012 With 15,000 UniqueProducts On Fab. Every Day.
That Makes Fab The World’sLargest Design Store. Period.
There Are 33% More ProductsOn Fab Than IKEA Sells.
And Now, Even Before Today’sAnnouncements, 2/3 Of Fab’sDaily Revenue Is Not From NewFlash Events.We Sell More From Search AndBrowsing Than We Do From Flash.
And We Continue To Reinvent AndReimagine Online Shopping.We Are Never, Ever, Complacent.This Is Just The Beginning Of A VeryLong Fab Journey.
Here’s Just Some Of What’s New:Unified Experience Across Web, Smartphone, Tablet.More Visual.Better Search.New Discovery Experiences.Simple Filtering Sorting.Fab Departments.Designer Pages.Exclusively Fab.More Social Than Ever.The Fab Outlet.Fab Marketplace.All Designed to Help YouLove What You Love.
Fab has acquired MASSIVKONZEPTof Hamburg Germany.The leader in online custom furniture.
30 Person Team.$10M Revenue Run-Rate.Profitable.High Quality Furniture.Hand-Crafted In Europe.100% Customizable.Designed By You.
MK By The Numbers:7000 Customers.$1000 average shopping cart, with largestcustomization orders reaching up to $100,000.Over 10% sales are B2B: office owners,architects and carpenters.900,000 people have used the configurationtools online.10% of sales in 2 years are from repeat buyers.
Fab will test physical retailenvironments and different typesof retail formats in Hamburg andin other markets.Our approach to physical retailis the same as online. Reimagine.Reinvent. Disrupt. When we feellike we are able to achieve that,we will expand further.