The Childish Washer & The Happy Website: The Power of Product Personality
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The Childish Washer & The Happy Website: The Power of Product Personality

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Everything around us has a personality, at least that's the way people perceive things around them. The moment we see other people or animals for the first time we will automatically attribute ...

Everything around us has a personality, at least that's the way people perceive things around them. The moment we see other people or animals for the first time we will automatically attribute personality traits to them. But we also attribute personality traits to products around us. We can see a car and find it friendly, funny and provocative or think of it as serious and caring. The same goes for every product you can imagine, ranging from washers to websites. And even though product designers have been aware of this fact for a long time (and designed the products accordingly), web designers haven't thought about it.

On the web we've been looking so much at making things usable that we've forget to design a personality into our products. And it's exactly that personality that will make websites engage with it's users on the right level. So in this talk I would like to explain what product personality is all about, where it comes from, how it helps design better products (and experiences) and especially how UX designers can design for it.

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The Childish Washer & The Happy Website: The Power of Product Personality Presentation Transcript

  • 1. - Jeroen van Geel -
    THE CHILDISH WASHER& THE HAPPY WEBSITE
    The power of product personality
  • 2. 2
    UX LX 2011
  • 3. 3
    UX LX 2011
  • 4. 4
    UX LX 2011
  • 5. 5
    UX LX 2011
  • 6. BUT THERE IS A PROBLEM
    And it’s mainly our fault!
  • 7. 7
    UX LX 2011
  • 8. 8
    UX LX 2011
  • 9. 9
    UX LX 2011
  • 10. 10
    UX LX 2011
  • 11. 11
    UX LX 2011
  • 12. 12
    UX LX 2011
  • 13. Design patterns
    Storytelling
    Information architecture
    Personality
    Usability
    Wireframes
    Outlines
    Meaning
  • 14. Why product personality?
    USERS
    • Users automatically attribute human behavior to everything around them;
    • 15. Products with the right personality attributes to the self-image.
  • Personality facts
    Undiluted personalities are preferred over complicated ones;
    Flaws add to the believabilityof a personality;
    We judge in the first moment
    • People prefer like-minded personalities;
  • Linus
    Max
    People prefer like-minded personalities
    Personalityfacts
  • 16. Why product personality?
    DESIGNERS
    • We are forced to think beyond function;
    • 17. We can approach the product as if it would interact with us, which helps to design the details.
    BUSINESS
    • It can make a commodity stand out;
    • 18. It makes it possible for users to start a relationship with the product and brand.
    USERS
    • Users automatically attribute human behavior to everything around them;
    • 19. Products with the right personality attributes to the self-image.
  • WELCOMEBRANDING
    We need you in our life
    Johnny loves you
  • 20. 19
    UX LX 2011
    Risk-taking, competitive, irreverent, overwhelminglyconsumedby sport, professional
  • 21. 20
    UX LX 2011
  • 22. 21
    UX LX 2011
  • 23. 22
    UX LX 2011
  • 24. 23
    UX LX 2011
    Brand personality
    Product personality
    Product personality
    Product personality
    Product personality
  • 25. COME ON,WE WANT EXAMPLES
    Or we’ll fall asleep
  • 26. 25
    UX LX 2011
    Formal, authoritative, traditional, oldfashioned
    25
    Product Personality - Jeroen van Geel
    25
    Product Personality - Jeroen van Geel
    25
    Product Personality - Jeroen van Geel
  • 27. 26
    UX LX 2011
    Formal, authoritative, personal & guiding
    26
    Product Personality - Jeroen van Geel
    26
    Product Personality - Jeroen van Geel
    26
    Product Personality - Jeroen van Geel
    26
    Product Personality - Jeroen van Geel
  • 28. Personal, confident, fun & complete
  • 29. 28
    UX LX 2011
    Pragmatic, independent, no-nonsense, unorganized, friend
    28
    Product Personality - Jeroen van Geel
    28
    Product Personality - Jeroen van Geel
  • 30. 29
    UX LX 2011
    Authoritative, moody, reserved
  • 31. 30
    UX LX 2011
    Humorous, friendly, easy going and still a clear message
  • 32. 31
    UX LX 2011
  • 33. More to explore
    www.fabrique.nl
    www.johnnyholland.org
    Jeroen van Geel
    jeroeng@fabrique.nl
    linkedin.com/in/jeroenvangeel
    @jeroenvangeel
  • 34. 33
    UX LX 2011