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The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
The Childish Washer & The Happy Website: The Power of Product Personality
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The Childish Washer & The Happy Website: The Power of Product Personality

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Everything around us has a personality, at least that's the way people perceive things around them. The moment we see other people or animals for the first time we will automatically attribute …

Everything around us has a personality, at least that's the way people perceive things around them. The moment we see other people or animals for the first time we will automatically attribute personality traits to them. But we also attribute personality traits to products around us. We can see a car and find it friendly, funny and provocative or think of it as serious and caring. The same goes for every product you can imagine, ranging from washers to websites. And even though product designers have been aware of this fact for a long time (and designed the products accordingly), web designers haven't thought about it.

On the web we've been looking so much at making things usable that we've forget to design a personality into our products. And it's exactly that personality that will make websites engage with it's users on the right level. So in this talk I would like to explain what product personality is all about, where it comes from, how it helps design better products (and experiences) and especially how UX designers can design for it.

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  • 1. - Jeroen van Geel -<br />THE CHILDISH WASHER& THE HAPPY WEBSITE<br />The power of product personality<br />
  • 2. 2<br />UX LX 2011<br />
  • 3. 3<br />UX LX 2011<br />
  • 4. 4<br />UX LX 2011<br />
  • 5. 5<br />UX LX 2011<br />
  • 6. BUT THERE IS A PROBLEM<br />And it’s mainly our fault!<br />
  • 7. 7<br />UX LX 2011<br />
  • 8. 8<br />UX LX 2011<br />
  • 9. 9<br />UX LX 2011<br />
  • 10. 10<br />UX LX 2011<br />
  • 11. 11<br />UX LX 2011<br />
  • 12. 12<br />UX LX 2011<br />
  • 13. Design patterns<br />Storytelling<br />Information architecture<br />Personality<br />Usability<br />Wireframes<br />Outlines<br />Meaning<br />
  • 14. Why product personality?<br />USERS<br /><ul><li>Users automatically attribute human behavior to everything around them;
  • 15. Products with the right personality attributes to the self-image.</li></li></ul><li>Personality facts<br />Undiluted personalities are preferred over complicated ones;<br />Flaws add to the believabilityof a personality;<br />We judge in the first moment<br /><ul><li>People prefer like-minded personalities;</li></li></ul><li>Linus<br />Max<br />People prefer like-minded personalities<br />Personalityfacts<br />
  • 16. Why product personality?<br />DESIGNERS<br /><ul><li>We are forced to think beyond function;
  • 17. We can approach the product as if it would interact with us, which helps to design the details.</li></ul>BUSINESS<br /><ul><li>It can make a commodity stand out;
  • 18. It makes it possible for users to start a relationship with the product and brand.</li></ul>USERS<br /><ul><li>Users automatically attribute human behavior to everything around them;
  • 19. Products with the right personality attributes to the self-image.</li></li></ul><li>WELCOMEBRANDING<br />We need you in our life<br />Johnny loves you<br />
  • 20. 19<br />UX LX 2011<br />Risk-taking, competitive, irreverent, overwhelminglyconsumedby sport, professional<br />
  • 21. 20<br />UX LX 2011<br />
  • 22. 21<br />UX LX 2011<br />
  • 23. 22<br />UX LX 2011<br />
  • 24. 23<br />UX LX 2011<br />Brand personality<br />Product personality<br />Product personality<br />Product personality<br />Product personality<br />
  • 25. COME ON,WE WANT EXAMPLES<br />Or we’ll fall asleep<br />
  • 26. 25<br />UX LX 2011<br />Formal, authoritative, traditional, oldfashioned<br />25<br />Product Personality - Jeroen van Geel<br />25<br />Product Personality - Jeroen van Geel<br />25<br />Product Personality - Jeroen van Geel<br />
  • 27. 26<br />UX LX 2011<br />Formal, authoritative, personal & guiding<br />26<br />Product Personality - Jeroen van Geel<br />26<br />Product Personality - Jeroen van Geel<br />26<br />Product Personality - Jeroen van Geel<br />26<br />Product Personality - Jeroen van Geel<br />
  • 28. Personal, confident, fun & complete<br />
  • 29. 28<br />UX LX 2011<br />Pragmatic, independent, no-nonsense, unorganized, friend<br />28<br />Product Personality - Jeroen van Geel<br />28<br />Product Personality - Jeroen van Geel<br />
  • 30. 29<br />UX LX 2011<br />Authoritative, moody, reserved<br />
  • 31. 30<br />UX LX 2011<br />Humorous, friendly, easy going and still a clear message<br />
  • 32. 31<br />UX LX 2011<br />
  • 33. More to explore<br />www.fabrique.nl<br />www.johnnyholland.org<br />Jeroen van Geel<br />jeroeng@fabrique.nl<br />linkedin.com/in/jeroenvangeel<br />@jeroenvangeel<br />
  • 34. 33<br />UX LX 2011<br />

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