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BACK TO THE FUTURE
5 insights from 10 years of interactive museum projects
2
1. IT IS NOT ABOUT IT
nor anything technical
PAUL STORK, MUSEUMNEXT 2013
3
NOR ABOUT A CMS
nor about choosing one
PAUL STORK, MUSEUMNEXT 2013
4
IT IS ABOUT THIS
inspiring, learning, entertaining
PAUL STORK, MUSEUMNEXT 2013
5
AND ABOUT THIS
we are all touched
PAUL STORK, MUSEUMNEXT 2013
6
2. BE YOUR MUSEUM
look how litlle information there is
PAUL STORK, MUSEUMNEXT 2013
7
SO GET RID OF TEXT
or hide it somewhere
PAUL STORK, MUSEUMNEXT 2013
8
UNLESS
it is about Barbara Kruger
PAUL STORK, MUSEUMNEXT 2013
9
3. BE A VIRTUAL MUSEUM
but not like this one
PAUL STORK, MUSEUMNEXT 2013
10
TELL STORIES
great stories
PAUL STORK, MUSEUMNEXT 2013
11
INSPIRE
by sharing and caring
PAUL STORK, MUSEUMNEXT 2013
12
TRULY CONNECT
so listen!
PAUL STORK, MUSEUMNEXT 2013
13
PRE VISIT AND POST VISIT
are myths
PAUL STORK, MUSEUMNEXT 2013
14
4. BORROW IDEAS
he sure did!
PAUL STORK, MUSEUMNEXT 2013
15
WHEN IT FITS
your story, your strategy
PAUL STORK, MUSEUMNEXT 2013
16
WHEN IT'S FREE
there is such thing as a free lunch!
PAUL STORK, MUSEUMNEXT 2013
17
5. DO PROMOTION
lots of promotion
PAUL STORK, MUSEUMNEXT 2013
18
NOT JUST ON TWITTER
PAUL STORK, MUSEUMNEXT 2013
19
UNLESS …
PAUL STORK, MUSEUMNEXT 2013
REACH OUT AND TOUCH
paul@fabrique.nl
@paulvanfabrique
www.fabrique.nl
20PAUL STORK, MUSEUMNEXT 2013
21VIEW -> HEADER AND FOOTER

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MuseumNext 2013 Ignite by Paul Stork, 5 insights from 10 years of interactive museum projects