Aristotle's Storytelling Framework for the Web

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The latest version of this presentation can be found here: http://www.slideshare.net/jeroenvangeel/aristotles-storytelling-framework-for-the-web-24466074 …

The latest version of this presentation can be found here: http://www.slideshare.net/jeroenvangeel/aristotles-storytelling-framework-for-the-web-24466074

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A step-by-step approach, using Aristotle’s view on Greek tragedy as it’s core, that will help designers design solid interactive projects that engage customers in the right way.

Created by @jeroenvangeel

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  • 1. Understanding the essence of storytelling - Jeroen van Geel - Aristotle’s storytelling framework for the web
  • 2. RETHINKING MEDIA - STORYTELLING AN UPDATED VERSION OF THIS PRESENTATION HAS BEEN PUBLISHED AT: SLIDESHARE.NET/JEROENVANGEEL