Fabric capabilities overview-090110

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Fabric Capabilities Overview

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Fabric capabilities overview-090110

  1. 1. Marketing & Product Capabilities
  2. 2. We build amazing digital products and applications for brands, media, agencies, and start-ups. product development marketing <ul><li>Research </li></ul><ul><li>Ideation & Concept Development </li></ul><ul><li>Brand ID </li></ul><ul><li>User Experience Design </li></ul><ul><li>AJAX/Flash </li></ul><ul><li>Development </li></ul><ul><li>Infrastructure & Deployment </li></ul>Our Marketing Group delivers stand-out campaigns and social media programs with clear ROI. <ul><li>Digital Marketing Strategy </li></ul><ul><li>Brand Development </li></ul><ul><li>Content & Media Production </li></ul><ul><li>Campaign Planning & Execution </li></ul><ul><li>Social Marketing & WOM </li></ul><ul><li>Search Marketing </li></ul><ul><li>Optimization & Reporting </li></ul>
  3. 3. Clients
  4. 4. www.easytoassembleseries.com Creative, Marketing Strategy, Design, Social Marketing RESULTS: 8+ Million views for IKEA Creative, interactive, and marketing for top branded entertainment web-series from IKEA “ Five Best Branded- Entertainment Deals of 2009”
  5. 5. RESULTS: 200,000 Facebook Fans and 100,000+ visitors New web product development and marketing for start-up in Pets vertical www.dogasaur.com Ideation, Digital Strategy, Brand ID, Product Development, Content App Development, Social Marketing Strategy and Execution
  6. 6. RESULTS: 40% sales increase with major retailer www.facebook/lovinscoopful Digital Marketing Strategy, Creative, Content & Video Production, PR/Publicity, WOM, Search, Social Marketing, Facebook App Development 100% Organic marketing campaign for under-dog ice cream brand “ What Flavor Ice Cream Are You?”
  7. 7. www.jarritosnation.com Concept Development, Game Mechanics, User Experience, App Development. Agency: RocketXL Social game for Jarritos - Mexicos most popular soft drink RESULTS: Web app built and launched in less than 3 months
  8. 8. RESULTS: 100,000+ Tween-girls registered in Less Than 45 Days www.jcpenney.ellegirl.com Creative, Design Illustrations, Interaction Design, Flash, Traffic Back-to-school campaign for JC Penney and ElleGirl
  9. 9. Recipe finder app powering Hachette properties with more than 1 million recipes www.womansday.com Information Architecture, UI Design, App Development RESULTS: Crawled and organized 1 million web recipes
  10. 10. www.womansday.com Information Architecture, UI Design, Web App Development Woman’s Day Recipe Finder App User friendly web apps for big media and agencies
  11. 11. Share Recipes; Send a Craving User friendly web apps for big media and agencies http://apps.facebook.com/cholula-cafe/ Concept Development, App Development, User Experience, Facebook Integration
  12. 12. www.projectimgnation.com Ideation, Concept Development, App Development, User Experience, Facebook Integration. 100,000+ Crowd-Sourced Drawn Tiles Future Shop project.img.nation
  13. 13. Today, everything we do is social
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