Fabric capabilities overview-090110
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Fabric capabilities overview-090110

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Fabric Capabilities Overview

Fabric Capabilities Overview

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  • 1. Marketing & Product Capabilities
  • 2. We build amazing digital products and applications for brands, media, agencies, and start-ups. product development marketing
    • Research
    • Ideation & Concept Development
    • Brand ID
    • User Experience Design
    • AJAX/Flash
    • Development
    • Infrastructure & Deployment
    Our Marketing Group delivers stand-out campaigns and social media programs with clear ROI.
    • Digital Marketing Strategy
    • Brand Development
    • Content & Media Production
    • Campaign Planning & Execution
    • Social Marketing & WOM
    • Search Marketing
    • Optimization & Reporting
  • 3. Clients
  • 4. www.easytoassembleseries.com Creative, Marketing Strategy, Design, Social Marketing RESULTS: 8+ Million views for IKEA Creative, interactive, and marketing for top branded entertainment web-series from IKEA “ Five Best Branded- Entertainment Deals of 2009”
  • 5. RESULTS: 200,000 Facebook Fans and 100,000+ visitors New web product development and marketing for start-up in Pets vertical www.dogasaur.com Ideation, Digital Strategy, Brand ID, Product Development, Content App Development, Social Marketing Strategy and Execution
  • 6. RESULTS: 40% sales increase with major retailer www.facebook/lovinscoopful Digital Marketing Strategy, Creative, Content & Video Production, PR/Publicity, WOM, Search, Social Marketing, Facebook App Development 100% Organic marketing campaign for under-dog ice cream brand “ What Flavor Ice Cream Are You?”
  • 7. www.jarritosnation.com Concept Development, Game Mechanics, User Experience, App Development. Agency: RocketXL Social game for Jarritos - Mexicos most popular soft drink RESULTS: Web app built and launched in less than 3 months
  • 8. RESULTS: 100,000+ Tween-girls registered in Less Than 45 Days www.jcpenney.ellegirl.com Creative, Design Illustrations, Interaction Design, Flash, Traffic Back-to-school campaign for JC Penney and ElleGirl
  • 9. Recipe finder app powering Hachette properties with more than 1 million recipes www.womansday.com Information Architecture, UI Design, App Development RESULTS: Crawled and organized 1 million web recipes
  • 10. www.womansday.com Information Architecture, UI Design, Web App Development Woman’s Day Recipe Finder App User friendly web apps for big media and agencies
  • 11. Share Recipes; Send a Craving User friendly web apps for big media and agencies http://apps.facebook.com/cholula-cafe/ Concept Development, App Development, User Experience, Facebook Integration
  • 12. www.projectimgnation.com Ideation, Concept Development, App Development, User Experience, Facebook Integration. 100,000+ Crowd-Sourced Drawn Tiles Future Shop project.img.nation
  • 13. Today, everything we do is social