Social Media for NOMCVB Members


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Next level of review for CVB members on important metrics and using Google Analytics to track success of social media outreach and efforts. As well as quick keyword research.

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  • You might be able to control what goes on in your house
  • In the Analytics visitor overview you can see the total visits to the site, as well as the number of unique visitors. You can also see the average time on site and average number of pages that each visited.
  • Of the visitors to the site, Analytics will show you who came from directly entering the URL, who came from organic search (by search engine) and what sites or online advertising sent referrals to your site. You can also track time on site here to see the effectiveness of each medium.
  • Geographic breakdown of your visitors provide great insight to your best target markets and highest brand awareness.
  • shows you how many new visitors came to the site in the designated time frame for the report. You can also view if you have repeat visitors and how often they visit in the given time frame. Analytics shows you the average visit length which give you a good idea of the amount of qualified traffic coming to your site.
  • Each Analytics account allows for 4 goals to be set at one time.
  • There are now over 270 thousand businesses reviewed on Yelp
  • Social Media for NOMCVB Members

    1. 1. Applied Social Media<br />Join the Party<br />
    2. 2. My Website. My Rules.<br />
    3. 3. But there are things you can and can’t control<br />
    4. 4. Visitors Overview shows total visitors, unique visitors and time on site.<br />4<br />Google <br />
    5. 5. Google <br />Narrow down exactly where your <br />visitors are coming from.<br />
    6. 6. 6<br />Google <br />You can even get a detailed breakdown into the state and city and the quality of traffic from each.<br />
    7. 7. Google <br />Referring sites can be a powerful resource. Analytics shows the current top referral sites ad the quality of that traffic.<br />
    8. 8. A review of the keywords can also be helpful to determine which search terms have the highest quality and where to focus your SEO and paid search efforts.<br />Google <br />
    9. 9. Visitor Loyalty and Length of Visit drill further down into visitor behavior.<br />9<br />Google <br />
    10. 10. Which pages of your site are getting the most traffic and what people are doing on those pages – leaving, continuing into the site? Which products are most popular?<br />Google <br />
    11. 11. Google <br />Using Analytics you can track the goals on your website –leads, sales, or particular URLS.<br />
    12. 12. House Party<br />
    13. 13. Facebook<br />Customize and tailor your page to best fit the immediate needs of your audience <br />
    14. 14. Facebook<br />Facebook<br />Use Static FBML to create customized tabs to share your Menu, Specials and Cool information. <br />
    15. 15. Facebook<br />Facebook<br />Use WildFireto create promotions, <br />contests and giveaways<br />
    16. 16. Facebook<br />Facebook<br />Connect your other Social Networks to create <br />a 360-degree experience in one place <br />
    17. 17. Facebook<br />Facebook<br />Target Page updates by age, gender and location<br />
    18. 18. Facebook<br /> Target new users with Facebook Ads<br />
    19. 19. Facebook<br />Facebook<br />Measure your success with Facebook Insights<br />
    20. 20. Block Party<br />
    21. 21. Twitter<br />Customize your search to a specific<br />geographicregion<br />
    22. 22. Twitter<br />Organize and effectively handle messages with <br />a third party application like CoTweet<br />
    23. 23. Twitter<br />Create multiple searches<br />
    24. 24. Foursquare<br />
    25. 25. Foursquare<br />Who’s “checking in” to your business?<br />
    26. 26. Yelp<br />
    27. 27. There’s a great big world outside of your block<br />You are here.<br />
    28. 28. How do you get found?<br />
    29. 29. Social is Searchable<br />
    30. 30. - Own Your Online Presence<br />
    31. 31. op·ti·mize<br />:to make as perfect, effective, or <br /> functional as possible<br />
    32. 32. op·ti·mize<br />: to make as perfect, effective, or <br /> functional as possible<br /><br />
    33. 33. There’s no place like home.<br />
    34. 34. FSC |Interactive<br /><br /><br />4122 Magazine Street <br />New Orleans, LA 70115<br />504.894.8011 <br />