2. One hardly knows the others

3. Many regions inside oneLATAM Consumer Overview MS&LGROUP

5. LATAM growth rate: + 6% in 2010 Paraguay: + 9,7% Uruguay: + 9% Peru: + 8,6% Argentina:+ 8,4% Brazil: + 7,7% Chile: + 5,3% Mexico: + 5,3% Brazil + Mexico = 60% GDP Brazil: US$ 1.6tri Mexico: US$ 1.1tri

7. Fastest growing region

8. Fastest growing region Facebook- % Reach Social Media % Reach Twitter- % Reach

9. What we believe Real Time Engagement

10. Goodbye pyramid Hello web The power is now with thousands of potential enthusiasts, not with the 10 most sought-after bloggers or journalists… A real-time marketplace of communities where individuals engage with each other, as well as with brands and organizations, through social media.

11. Strategic steps to reputation development In the conversation economy, reputation development is more important than ever before Advocacy Trust Favorability Familiarity Awareness

12. What on earth does ER do?

13. ER = Real-Time Engagement Make the content tangible Create a acceptable concept Make it happen on and offline Spread the WOM

14. Path for managing reputation in real-time Real-Time Conversation Real-Time Content Real-Time Community Real-Time Conversion

15. ER + Social Networks on and offlineagents Advocacy + WOM

17. Develop and promote an Activia Website

18. Edit a key message board based on slow intestine scientific articles (requested to a range of renowned physicians)

21. Create the concept “Celebrate with Success without Excess” and develop a Cultural Contest/Competition - ONLINE campaign activated offline

24. To link BIMBO brand to the nutritionists community positioning them as prestigious health professionals and showing the innovation capabilities of the Company in the food and nutrition field

25. STRATEGY

26. To create Pan-American Award BIMBO, an Award in Nutrition, Food Science and Technology, which responded to the Company’s concern for population’s health and nutrition improvement, by promoting scientific research

27. To define a regional approach by naming the award "Pan", making it from local to regional level of impact

28. To develop bonds with Universities

29. To create communicational materials for the academic, scientific and specialized journalists

30. To develop a regional Media Campaign

31. Creation of a website

32. RESULTS

33. Hundreds of participants from all countries in Latam were registered

36. 2,700 employees in 100 markets. 2,700 employees in 100markets

37. Thank you for your interest. Erin Hanson &FabianaRodrigues